If know how to write great copy, you should also know how to write a great copywriter CV.
A copywriter's main skill is crafting punchy, persuasive content to help businesses sell products or services. If you can apply those skills to your own CV, you should have no problem selling yourself to an employer.
Your copywriter CV will be the first sample of your writing that an employer reads. If you can't impress the hiring manager with a clean, engaging, easy-to-read document that sells you as a candidate, they’ll have to wonder if you're the right person for the job.
While your skills, experience, and portfolio will ultimately determine whether you land your dream job, you will still need a superb Copywriter CV if you want to land an interview.
In this guide, we will discuss:
If you're a copywriter, words are everything. To write an excellent copywriter CV, however, you need to think about presentation and formatting as well.
One of the first things to consider when learning how to write a copywriter CV is how you organize your skills, experience, and qualifications visually. The best way to do this is to find a great CV template.
When selecting a template, consider the specific company you are applying to. If they are an older company with traditional values, use a more classic CV template, like VisualCV’s Corporate or Monte templates.
If they are a company with more modern sensibilities, however, you may want to choose a template like Nevis, which offers a little more colour and personality.
When you start with a stylish template, your copywriter CV is on the right track.
It’s important to include your contact information near the top of your CV. The hiring manager has to know exactly where they can contact you, so you should make this information very obvious.
Your CV’s contact information section should include:
If you have an online portfolio or a professional social media profile, you can link to them in this section. Linking directly to your personal website or LinkedIn profile is a great way to add credibility to your CV.
In a CV, a summary is a short paragraph, usually 2-4 sentences or bullet points, that summarizes your core qualifications as an applicant. You may want to highlight some key skills, list some impressive highlights from past roles, or list some academic achievements. It’s important to showcase some of your most impressive details right at the top of your CV.
To write a great copywriter summary section, make sure to showcase qualifications that are relevant to the position. This might include your degree in English or Communications, your years of experience, or your successful projects in previous roles.
Creative and experienced copywriter with 5+ years of experience writing in the SaaS sector. Well-versed in using StoryBrand to develop an understanding of products and services to create compelling and meaningful narratives that connect with audiences. Overhauled the sales landing page for my current employer, resulting in a conversion increase of 200%.
Your work experience section is the focus of your CV. This will likely be the longest section with the most detail.
List your previous roles in reverse-chronological order, beginning with your current position and working backwards. Each role you list in your work experience section should include:
When you describe each job, make sure to tailor the details to suit the job you are applying for. You should always highlight the most impressive and most relevant information. To do this, use the job posting to figure out what keywords, concepts, and job requirements and match your past experience.
For example, if the job description mentions that you should be able to use a specific content management software (CMS), like WordPress or Drupal, and you have that experience, include it in the work experience section. If the position requires writing product descriptions or ad copy, highlight any relevant experience you have with this aspect of copywriting.
It’s also important to use active language to describe your work experience. Using words like led, organised, executed, built, and overhauled is a great way to make your experience sound skilled and energetic.
Finally, where possible, quantify your achievements using verifiable data. "Increased web traffic by 200% through SEO-focused writing" is far more impressive than "Wrote SEO content."
ABC Digital New York, NY Sept 2018 - June 2022
Your Skills section is an important part of your copywriter CV. It’s where you can list your core competencies in a simple and readable format. This is a great way to let employers know what you are capable of.
A good skills section should have a mix of hard and soft skills. Hard skills are technical skills you’ve learned, like proofreading, content management, or using a specific software. Soft skills are interpersonal attributes like communication, organization, or time management.
To select which skills to highlight in your copywriter CV, make sure to read the job posting closely. The company will list their requirements, and it’s important to show that you have the skills they are looking for. Consider your skill set and emphasize the skills that best match the job description.
If you want to really highlight your skills section, you can make each skill its own heading and give examples of that skill as a bulleted list. With VisualCV, you can even add a strength rating to each skill.
For a more subdued Skills section, you can simply list skills in a bulleted list.
It’s important to list your education on your resume.
While you don’t need a degree to become a copywriter, academic experience is an important part of your career story. A degree in English, journalism, or creative writing can be a great asset to a copywriting resume. Degrees unrelated to writing, like science or business, can also be an asset, especially when you are looking for become a copywriter in one of those fields.
When you write your Education section, list your most recent degree first and work backwards in order.
If you have been working in the industry for the last few years, your education section doesn't need to be too detailed. You can simple list:
If you are a recent graduate without much work experience, however, you may want to include more details in your Education section. For example, you can add:
Bachelor of Arts in Journalism Nova Southeastern University 2017 - 2020
each section well, your CV will make an impact and land you interviews.
However, you might have some other qualifications that don’t quite fit in to those sections. If that is the case, you can add more sections to your CV.
Additional sections you may want to consider include:
In particular, you should think about including a section with titles or hyperlinks to examples of your writing. As a copywriter, it’s important to have writing samples that you can show potential employers. Links to published work, writing samples, or a portfolio are a good idea on a copywriter resume.
Certifications, volunteering experience, and awards are also useful sections when applicable, especially if you have copywriting-related experience in those areas.
Employers often receive hundreds of applications for each job. To help speed up the hiring process, they often use an Applicant Tracking System (ATS). An ATS is a type of software that scans resumes for keywords and selects the best-matching ones for the hiring manager to review.
If you want to have a successful job search, you’ll have to learn how to write a CV that beats the ATS.
To do this, you’ll have to tailor your CV to suit the job posting. The ATS will be looking for the specific words and phrases used in the job description, so you should customize your CV with those exact terms. For example, if the job lists "Proofreading," "Content development," and "WordPress," and you have experience in these areas, try to include these terms somewhere in your CV. The better your CV matches the job description, the better.
A skilled copywriter with an editorial mindset, with experience developing digital content for websites, campaign microsites, videos, infographics, presentations, brochures, datasheets, EDM, blogs, press releases, social media, and sales enabling tools. Able to take ownership of a project and nurture fantastic relationships with managers and colleagues. Customer-centric and technology savvy, with a flair for writing and a good nose for PR opportunities. Very good at problem-solving and thinking outside the box. Thrive in a cross-functional environment and well-versed in working with virtual teams. Copywriting with a strong marketing spin.
Azure Events Management
Master of Communication Sciences Stanford University
Bachelor of Business Administration University of Pennsylvania
Community Success Manager & CV Writing Expert
Ben is a writer, customer success manager and CV writing expert with over 5 years of experience helping job-seekers create their best careers. He believes in the importance of a great resume summary and the power of coffee.
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