Digital marketing is a multi-billion dollar industry. The sector is expected to grow to almost $800 billion dollars by 2026. A great Digital Marketing Resume is a vital tool in landing a job in this expanding and competitive field.
This article will show you:
We've created this resource to help you create a successful resume, including everything we know to help you write an excellent digital marketing resume.
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Digital marketing, also commonly called online marketing, refers to the process of promoting or selling products or services via the internet. Organizations use various online communication channels like email, search engines, social media, and websites to connect with users and inform them about their products.
Digital marketing can encompass everything from brand awareness to converting sales. Additionally, Digital Marketing professionals manage campaigns to reach audiences, build email lists, and generate leads.
To write a digital marketing resume follow these steps:
A digital marketer has two main issues: competition and how generic their resume might sound. That’s correct. You could say you have e-commerce experience or you have known social media marketing for a while, but your resume will probably go straight to the bin!
Let’s start by being as specific as possible about your position: what do you offer? What specialties have you developed over the last couple of years? What have you excelled in? Can you show any result?
Display your impressive level of professionalism in the structure of the resume. In picking a format or layout, keep it professional and simple. Let every section of the digital marketing resume be clearly defined.
Let the headers of each section be clearly written and let the sections the properly spaced. This would let the recruiter easily run through your resume.
And last but not least, you are a digital marketer: MS Word is a no-no for you, make sure you save your resume as a .pdf file!
Let your talents as a digital marketing expert shine through as this is what the employer is looking for!
Finding a suitable resume template can be confusing. Thankfully, VisualCV offers an excellent range of beautiful resume templates that are perfect for different professions.
The best templates are subtle. They allow the words to do the talking and organize your information to make it easy for hiring managers to read. The template itself should feel transparent to the reader and allow them to see each section, like Work Experience or Skills, quickly.
You want your digital marketing template to feel practical and professional. Try to use a natural or standardized font and avoid overly-designed formatting. Ensure that you use plenty of white space, so the resume isn't overwhelming.
And finally, bear in mind that a PDF is easy to use across all devices and platforms, so save your resume in this format so anyone can access it.
The perfect digital marketing resume header contains your name and contact details. This section is the first thing a hiring manager will read, so include your:
Other things you might want to include are a LinkedIn profile or a link to a portfolio that demonstrates your work in the digital marketing space.
Olinda Riojas Digital Marketing Specialist 3823 Star Trek Drive, Mobile, FL 36602 850-366-2377 • firstname.lastname@example.org • linkedin.com/olindariojas
Michael D. Dotson Summary Creative and enthusiastic Digital Marketing Specialist with 7+ years experience. Proficient with SEO, SEM, and social media marketing, building landing pages, and increasing lead generation. Proven track record in researching and implementing new approaches. Built landing pages with conversions of over 4%. Work Experience Digital Marketing Specialist, Social Media 55 | September 2018 - Present
Digital Marketing Specialist, WebDesk SEO Service | January 2015 - September 2018
Education Bachelor of Commerce, Marketing | Marshall Business School | 2011 - 2014
Why it works: This is a great digital marketing resume because it demonstrates the candidate's qualities and achievements. All the information is easy to access via the headlines. Additionally, this resume uses metrics to suggest the candidate's above-average achievements, like building landing pages that convert over 4%.
Tonya Cabrera Summary: Committed Senior Digital Marketing Manager with 6+ years experience in digital marketing. Responsible for running paid campaigns, improving conversions by enhancing the user experience, and running optimization tests. Data-driven and performance-focused, experienced in several environments like startups, enterprises, and marketing agencies. Proactive, results-oriented, and analytics, with a flair for mentoring. Experience Digital Marketing Manager, Conklin Media | January 2018 - Present
Assistant Digital Marketing Manager, PageTraffic Inc. | Mary 2013 - January 2018
Education Masters in Public Relations, Colorado State University | 2011 - 2013 Bachelors in Mass Communications, Colorado State University | 2007 - 2011
Why it works: A senior digital marketer needs to have a mix of marketing ability alongside good management skills. This candidate's resume does a good job of showcasing their ability to lead and mentor junior staff while also demonstrating their ability to get results.
In particular, the work experience section is heavy on metrics and achievements and highlights specific campaigns and statistics that help them stand out.
Eduard Everett Objective: Business-minded self-starter and recent marketing graduate seeks to build on education to solve problems with a data-driven approach. Passionate about analytics and new approaches to digital marketing. Eager to use personal and internship experience to help achieve outstanding conversion figures. Experience Assistant Digital Marketing Manager, PageTraffic Inc | September 2021 - Present
Education Bachelor in Business Management (Major in Marketing), Oklahoma State University | 2018 - 2021
Why it works: If you are applying for an entry-level digital marketing job, you'll need to emphasize your education and any intern experience. This candidate draws upon both these areas in their resume summary. Additionally, they fill their work experience with several achievements. It's full of relevant accomplishments despite it being a junior position.
A good digital marketing resume summary should tell a hiring manager:
A resume summary incorporates the best part of your resume and serves them just under your resume header. In a tight paragraph, you can impress a hiring manager with what you can do for their company.
When you are writing a digital marketing resume summary, you should look at the job description. Pick out some of the primary skills and attributes that the job calls for, then look at your own experience and achievements. Try to personalize your resume to touch on the points that the job description lists.
Related: Our guide on how to write a resume summary.
DO (Summarize your employment)
DON’T (Summarize your life)
Digital Marketing Specialist with 3+ years experience in App Store Optimization. Managed 12 campaigns for a variety of apps, tailoring copy and app page descriptions for different geographic locations. Proficient in ASO tools, like AppTweak, AppFollow, and AppRadar. Boosted rankings of each app with a mix of paid and organic SEO, improving ROI by 25%.
Why this digital marketing resume summary is good. This resume summary is good because it demonstrates the candidate's ability in the specialist field of App Store Optimization. It informs the hiring manager about their skills, which software they utilize and uses hard data to show their impact on ROI.
Digital Marketing Manager with over six years of experience in digital marketing. Responsible for managing paid customer acquisition, improving conversions, and running other CRO tests. Primarily focused on performance marketing, programmatic buying (DSP, DMP), and affiliate marketing. A proactive, results-oriented, and analytical person with a flair for mentoring.
Why this digital marketing resume summary is good. This Digital Marketing Manager Resume is strong because it highlights the candidate's wealth of experience. It outlines the manager's primary duties and makes clear their various skills and specialties. Additionally, it highlights their approach and vision, which is an essential consideration for managerial positions.
Digital marketers often do not find it difficult to get work history. Often times, a digital market has served in different little jobs before getting something quite serious. Those little job offers should be included. They form a huge part of the digital marketer’s work experience. A good work history serves as a pedestal that can lead to a good amount of success. If you don’t have enough experience, this may be the time for you to start working on those internships or even volunteering to be part of certain digital marketing events. They all become an advantage for you. We can provide you with more tips for your work history:
Do (Summarize your work history)
DON’Ts (Summarize your relationship history)
Social Media 55 Digital Marketing Specialist
Webedesk SEO Services
Need more tips on writing an efficient work experience section for a great Digital Marketer? Check out our detailed resume guide.
Every employer always looks forward to this section. Yes, you are a digital marketer but you have surely had training. The skill didn’t just develop overnight. It took long years of training. This section is where you talk about your training and the different types of qualifications which you have. You can also state the duration which you spent at different schools or different institutions. If you have also been a part of online digital marketing courses, seminars or conferences, you can include them as a part of education. These are what your recruiter wants to see.
Make sure you do not forget the basic elements of education:
Another way to sell you to employers is through certifications. Certifications from external sources such as a professional exam make you different from every other applicant. It is this type of different that recruiters are interested in.
If you haven’t yet, have a look at getting it through the Google Analytics Academy, the Bing Ads or Hubspot Certification or, last but not least, the Hootsuite University.
Employers do not want square pegs in round holes. They want people who are the perfect fit. Only your skills would reveal this to your employer. As a digital marketer, you would need certain skill such as computer literacy. If you include skills which are synonymous to a salesman, you may end up discouraging your employers.
For instance, digital marketers absolutely have to have a great knowledge and understanding of the internet, computers and how SEO works. In the marketing world, these three components are the crucial factors and most marketers use them at some stage in their work.
Your soft and hard skills should also be included. If you don’t know what to include, take a look at the following:
|Soft Skills||Hard Skills|
|Problem Solving||SEO Optimisation|
|Effective communication||Content Marketing|
|Attention to detail||Data Mining and Analysis|
List your digital marketing skills in your resume summary, work experience and in the resume skills section. Whenever possible, try to list your digital marketing skills next to a quantifiable achievement. For example, to highlight your SEO skills add something like this to your work experience “Skilled SEO who has grown websites to 100k visits per month”.
Some skills to put on a digital marketing resume include:
To add digital marketing certifications on your resume consider creating a certifications section and add it there. Make sure that you add highly recognized digital marketing certifications in it.
Listing your education on a digital marketing resume can be done by following a simple formula.
You should include:
If it's not immediately apparent how your qualifications are relevant to your position, you can list coursework that has prepared you for the role.
Here is how you can list a degree:
Bachelor of Science in New Media and Marketing Idaho University 2019 - 2022
If you haven't graduated yet, you can simply list your education as follows:
BA in Digital Marketing Cornell University, NY Anticipated Graduation 2024
Finally, if you have a graduate degree, list them in reverse chronological order with the most recent first. See below:
Masters in Digital Marketing University of Pittsburgh, PA 2020 - 2022
BA in Digital Marketing University of Pittsburgh, PA 2017 - 2020
It can be wise to consider a cover letter with your resume as it often offers an advantage. Follow our tips here.
There are several different avenues that people pursue to become digital marketers. These include:
Getting a Bachelor's Degree in Marketing, Advertising, or Communication. Additionally, you can study for a Master's degree in Marketing.
Master Digital Marketing Skills like SEO, Data Analytics, Content Writing and use them to gain work experience.
Take marketing boot camps, certificates, or courses.
Apply for entry-level or intern positions at digital marketing companies
Degrees in Marketing, Advertising, or Communication are all useful for a Digital Marketing job. However, some other related degrees, like Journalism, Statistics, Math, Economics, and Management, can help you apply for certain marketing positions.
While many employers prefer candidates with degrees, other qualifications like marketing diplomas or courses or even digital marketing boot camps can help you qualify for the position.
The average salary for a digital marketer in the United States is around $60,000.
However, digital marketing managers can expect to make around $80,000 or more depending on location and industry.
Here are additional tips from us to help you out during your resume construction.
DO (make yourself look great)
DON’T (embarrass yourself)
Digital Marketing is a vibrant growth industry. As print and TV advertising declines, many organizations are turning to the internet to increase brand awareness and sales. Social media, email, search engines, and websites are now some of the most effective ways for companies to reach an audience.
Digital marketing specialists help businesses connect with this new generation of consumers. These roles are varied and promise competitive salaries. As a result, there is a fair amount of competition for each position.
You can write a great digital marketing resume that will impress hiring managers by studying the job description alongside resume templates and resume examples. Personalizing your resume to fit the job requirements is advisable, especially because many employers will use an Applicant Tracking System (ATS) to scan resumes.
A good resume summary and work experience section should go a long way to convincing a hiring manager you're an appropriate candidate. Additionally, listing your relevant skills can help assure your prospective employer you have the attributes they need for the job.
If a standout Digital Marketing Resume sample is not enough, why don’t you check our efficient Digital Marketing resume templates here. Many professionals like you have successfully used it to take their career to the next level.