Took the lead covering the whole User Experience Design for a brand new project.
Oversaw the UX design process to achieve maximum clarity across all stakeholders.
Worked with the team of UI designers to design a world-class user interface.
Used design and development knowledge to provide a bridge from the design team to the development team.
Set up of business architecture Practice & design practice at ACME.
Participated in Design engagements to inform business strategy, transformation roadmaps and development of partnership model
Led the standup of the requirements system to track features, use cases, operation design domain, stakeholder requirement, system requirements, regulation, testing, and keep expanding as one-sources documentation and traceability.
Collaborated with the marketing team for the advertising plan; designed UX journeys and key visuals for OOH advertising.
Redesigned the webpages on all the ACME platforms; created the online ads and ran A/B tests to lead a better CTR and CVR.