3+ Media Planner Resume Examples and Templates
This page provides you with Media Planner resume samples to use to create your own resume with our easy-to-use resume builder. Below you'll find our how-to section that will guide you through each section of a Media Planner resume.
How to Write a Media Planner Resume?
To write a professional Media Planner resume, follow these steps:
- Select the right Media Planner resume template.
- Write a professional summary at the top explaining your Media Planner’s experience and achievements.
- Follow the STAR method while writing your Media Planner resume’s work experience. Show what you were responsible for and what you achieved as a Media Planner.
- List your top Media Planner skills in a separate skills section.
How to Write Your Media Planner Resume Header?
Write the perfect Media Planner resume header by:
- Adding your full name at the top of the header.
- Add a photo to your resume if you are applying for jobs outside of the US. For applying to jobs within the US, avoid adding photo to your resume header.
- Add your current Media Planner to the header to show relevance.
- Add your current city, your phone number and a professional email address.
- Finally, add a link to your portfolio to the Media Planner resume header. If there’s no portfolio link to add, consider adding a link to your LinkedIn profile instead.
Bad Media Planner Resume Example - Header Section
Araceli 7598 Old Manor St. Saugus, MA 01906 Marital Status: Married, email: cooldude2022@gmail.com
Good Media Planner Resume Example - Header Section
Araceli Duarte, Saugus, MA, Phone number: +1-555-555-5555, Link: linkedin/in/johndoe
Make sure to add a professional looking email address while writing your resume header. Let’s assume your name is John Doe - here is a formula you can use to create email addresses:
- firstnamelastname@email.com - johndoe@email.com
- firstname.lastname@email.com - john.doe@email.com
- lastname.firstname@email.com - doe.john@email.com
- f.lastname@email.com - j.doe@email.com
- l.firstname@email.com - d.john@email.com
- firstnamelastname12@email.com - johndoe12@email.com
For a Media Planner email, we recommend you either go with a custom domain name (john@johndoe.com) or select a very reputed email provider (Gmail or Outlook).
How to Write a Professional Media Planner Resume Summary?
Use this template to write the best Media Planner resume summary: Media Planner with [number of years] experience of [top 2-3 skills]. Achieved [top achievement]. Expert at [X], [Y] and [Z].
How to Write a Media Planner Resume Experience Section?
Here’s how you can write a job winning Media Planner resume experience section:
- Write your Media Planner work experience in a reverse chronological order.
- Use bullets instead of paragraphs to explain your Media Planner work experience.
- While describing your work experience focus on highlighting what you did and the impact you made (you can use numbers to describe your success as a Media Planner).
- Use action verbs in your bullet points.
Experienced Senior Social Media Planner Resume Example
Experienced Senior Social Media Planner
- Conducted research on healthcare and finance industries to understand the audience demographics and analyzed the competition strategies.
- Established and maintained strong relationships with clients in the healthcare and finance industries by meeting and anticipating their requirements.
- Effectively managed campaigns finances to ensure on-time and on-budget delivery.
- Collaborated with the media team to optimize media investments and meet clients' expectations.
- Managed end-to-end digital campaigns on different social media platforms, including Twitter and LinkedIn.
- Developed project timelines to track project flow and ensure timely delivery.
- Created monthly content, including copywriting and photoshoots, to maintain social media presence.
- Worked closely with strategists, designers, and production teams to deliver campaigns.
- Utilized social listening tools, such as Hootsuite and Sprout Social, to monitor and analyze campaign performance.
- Contributed to the sales pitch for clients in the finance, healthcare, and technology industries.
Media Planner Manager Resume Example
Media Planner Manager
- Managed end-to-end media planning for Toyota Motors' offline campaigns, including TV, print, radio, and magazine advertisements, from planning to execution.
- Generated various reports such as monthly competition reports, global reports, flowcharts, and AOP to provide insights and drive decision-making.
- Prepared quarterly qualitative analysis reports on SOE/SOV to evaluate the effectiveness of campaigns.
- Monitored and tracked live campaigns, making necessary modifications to meet benchmarks and conducting post-analysis for the brand.
- Built strong relationships with media vendors and served as a liaison between the media partner and network.
Media Planner Resume Example
Media Planner
- Supporting the Media Manager in the daily financial running on accounts.
- Reporting and analysing.
- Work collaboratively with internal specialist teams and stakeholders to understand opportunities, develop plans and innovate through a connected understanding.
- Share relevant news and stories and keep an inquisitive mind for news or findings that may be interesting to the client's base, and always offer an opinion.
- Proactively seeking to understand all media and emerging media opportunities across both on and offline channels.
- Understanding of the day-to-day client needs and where to add value.
- Developing a good understanding of the client's strategy and being able to assess and contribute to growth ideas.
Lead Media Planner Resume Example
Lead Media Planner
- Mentored junior team members by providing feedback and guidance.
- Successfully grew the business unit revenue by 15% during my tenure.
- Engaged senior stakeholders at XYZ Corporation and Walmart, collaborating with various teams to gain a comprehensive understanding of clients' businesses and brands.
- Built and executed a strategic plan for offline and online media campaigns, incorporating audience creation and performance measurement.
- Developed a custom media solution that led to a significant increase in ROI and category share for a non-food brand, resulting in additional media spend for XYZ Corporation.
- Led a business unit with an annual revenue of $4.5m, overseeing 30+ brands, as a Lead Media Planner at ABC Marketing.
Digital Media Planner Resume Example
Digital Media Planner
- Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
- Managing & assigning works to each team member.
- Develop proposal and detail media plan on Digital platform (Facebook, Youtube, SEM, Tiktok,etc).
- Ensure proper execution of media plans by monitoring buy/schedules- Coordinates with external vendors to identify, discuss and collaborate on new opportunities, innovations and solutions.
Media Planner Resume Example
Media Planner
- Developing media and supervising educational institutes and local government entities to execute promotional plans.
- Directing branding and developing advertisement. Including ad copy, organizing photo shootings, layout designing (both paper and web media), HTML programming, and coordinating PR events for clients.
- Work directly with senior management and key stakeholders to improve business strategy of education department.
Media Planner Resume Example
Media Planner
- Researched media preferences, habits of target audience
- Created a media plan for online advertising campaign
- Reported advertising spending by medium
- Identified effect of online/TV advertising campaign via Google Analytics, ad ratings
Assistant Programmatic Media Planner Resume Example
Assistant Programmatic Media Planner
- Created 80 proposals weekly for event partners via StubHub site data
- Optimized client budgets with digital products such as display banners, in-stream video, and Instagram ads
- Helped increase ticket sales for 300+ StubHub events and AEG tours per month
- Recommended ad improvement suggestions for 150+ event partners
Media Planner Resume Example
Media Planner
- Collaborated with the team to design, develop, and implement social media strategies and content on various paid social platforms, targeting specific audiences.
- Contributed to the development and execution of a cross-channel media strategy to achieve marketing goals on Facebook, Instagram, Snapchat, and Pinterest.
- Researched and recommended search engine optimization best practices to management; optimized campaigns to enhance customer engagement, drive event attendance, and increase brand awareness.
- Successfully organized and managed multiple media events, each with over 100 guests; promptly resolved any issues that arose during the events.
Top Media Planner Resume Certifications
- Google Ads Certification
- Facebook Blueprint Certification
- IAB Digital Media Sales Certification
- IAB Digital Ad Operations Certification
- Media Buying Academy Certification
- Media Planning Certification (MPC)
- Digital Marketing Institute Certification
- HubSpot Inbound Marketing Certification
- American Association of Advertising Agencies (AAAA) Certification
- Interactive Advertising Bureau (IAB) Certification
Top Media Planner Resume Skills for 2023
- Research
- Analytics
- Data
- Strategy
- Campaigns
- Optimization
- Metrics
- Targeting
- Advertising
- Budgeting
- Forecasting
- Forecasting
- Competitive
- Analysis
- Project
- Management
- Social
- Media
- Digital
- Platforms
- Creativity
- Communication
- Collaboration
- Negotiation
- Planning
- Excel
- Google Analytics
- Tableau
- PowerPoint
- Presentation
How Long Should my Media Planner Resume be?
Your Media Planner resume length should be less than one or two pages maximum. Unless you have more than 25 years of experience, any resume that’s more than two pages would appear to be too long and risk getting rejected.
On an average, for Media Planner, we see most resumes have a length of 2. And, that’s why we advise you to keep the resume length appropriate to not get rejected.
Frequently Asked Questions (FAQs) for Media Planner Resume
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What does a Media Planner do?
- A Media Planner is responsible for developing strategic advertising campaigns and selecting the optimal mix of media channels to reach target audiences effectively. They analyze market trends, audience demographics, and media performance metrics to plan and execute advertising placements.
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What qualifications are important for a Media Planner position?
- Qualifications typically include a bachelor's degree in marketing, advertising, communications, or a related field. Relevant experience in media planning, knowledge of advertising platforms and tools, and proficiency in data analysis and market research are essential.
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What kind of experience should a Media Planner highlight on their resume?
- Experience in media planning, including conducting market research, developing media strategies, negotiating advertising rates, and analyzing campaign performance, is crucial for a Media Planner. Highlighting proficiency in using media planning software and collaborating with cross-functional teams is important.
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How important is it for a Media Planner to demonstrate analytical skills on their resume?
- Analytical skills are vital for a Media Planner as they are responsible for interpreting data, identifying trends, and optimizing advertising campaigns for maximum impact. Highlighting experience in analyzing audience insights, media consumption patterns, and campaign metrics is essential.
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Should a Media Planner include their experience with digital advertising on their resume?
- Yes, mentioning experience with digital advertising platforms, such as Google Ads, Facebook Ads, or programmatic advertising, can demonstrate the Planner's proficiency in leveraging digital channels to reach target audiences effectively.
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What soft skills are important for a Media Planner to highlight on their resume?
- Soft skills such as communication, creativity, strategic thinking, teamwork, and time management are crucial for a Media Planner. These skills contribute to effectively communicating campaign strategies, brainstorming creative ideas, and collaborating with clients and media partners.
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Is it necessary for a Media Planner to mention their experience with budget management on their resume?
- Yes, mentioning experience with budget management, including developing media plans within budget constraints, negotiating advertising rates, and tracking campaign expenses, can demonstrate the Planner's ability to achieve campaign objectives cost-effectively.
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How should a Media Planner tailor their resume for different industries or target demographics?
- A Media Planner should highlight experience and skills relevant to the specific industries or target demographics they have worked with, whether it's consumer goods, healthcare, technology, or multicultural audiences. Emphasizing familiarity with industry-specific media channels, audience behaviors, and advertising trends can be beneficial.
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Should a Media Planner include their educational background on their resume?
- Yes, including educational background such as degrees, certifications, or relevant coursework in marketing, advertising, or media studies is important. This provides credibility and demonstrates the foundational knowledge necessary for the role.
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How can a Media Planner make their resume visually appealing and easy to read?
- Utilizing clear headings, bullet points to highlight key skills and experiences, and a professional layout are important aspects of resume formatting. Additionally, including specific examples of successful media campaigns or optimizations, along with quantifiable achievements (such as increased brand awareness or improved campaign ROI), can enhance the overall presentation of the resume.
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