The concept of marketing covers a broad range of jobs in nearly every industry. As a marketer, your job is to make people aware of the product or service your company offers, and entice them to make a purchase. Marketing is a massive business: in 2020, the US marketing industry was valued at $148.8 billion.
In the past, marketers mostly created physical marketing campaigns using things such as billboards and print ads. Now, this is just one aspect of marketing. Digital marketing and all its derivatives are a huge part of the industry, including product marketing, search engine optimization, and email marketing.
To write your marketing resume, consider the following:
Research suggests that potential recruiters look at a resume for an average of 6 seconds. With so many variations in a professional marketing resume, it can be tricky to know what the differences are.
In general, your marketing resume should contain the following:
Senior marketing professionals usually by definition have more experience to include in their resumes. When writing a marketing resume with several years of experience, choose a resume template that highlights your experience over your education. By the time you’re applying for senior marketing positions, your education becomes less important because you’ve already demonstrated that you hold the skills required for the job.
The flip side of this is that you must make sure your experience section is extremely strong and relevant. Focus on what you’ve achieved at each position using facts and numbers. “Increased revenue” is good, but “led campaign that increased revenue by 36% YoY” is much better.
If you’re applying for your first marketing job directly out of school, you may not have any “real” work experience at all – fear not! There are always ways to make your resume stands out, and hiring managers for entry level jobs usually understand that you don’t have much work experience.
First, think about any volunteer or internship experience you may have. Even if you just made posters to spread the word about a club in college, leverage that experience on your resume to demonstrate that you understand real-world marketing applications.
In an entry level marketing resume, you might find it’s easier to focus more on your skills and education than your work experience. Really take the time to brag about yourself and everything you’ve achieved in school, and hiring managers will take notice.
Writing your marketing resume in a reverse-chronological format is ideal when looking to show off your skills, experience and accomplishments.
Be sure to use big headings, clear and neat typeface and plenty of white space when constructing your resume. Export your marketing resume in PDF rather than Microsoft word - the result will be a professional and intact product to deliver to recruiters.
Marketing headers can be a great tool to use if you’re just beginning your career, or if you’re looking for a senior level marketing job. If you choose to use a header on your marketing resume, keep it short, factual, and simple. This header will likely be the first thing a recruiter sees, so make sure to highlight your best attributes.
Inventive and Results-Driven Marketing Professional
Sales and Marketing Consultant, Speaker, and Teacher for the Natural Health Industry
Consider this at your elevator pitch, your potential hook to recruiters that will put you leagues in front of your competition. Use this as a summary if you’re an experienced marketer with years of experience running campaigns and keeping track of results, making your best skills and achievements stand out.
My passion is building strong brands through customer focus, smart product development to tap into needs, and creative content leverage leading to business objectives. I am able to wield a complete set of skills, from traditional strategic thinking and teamwork for more up-to-date network management and creative flair. Proactivity, leadership and excellent communication abilities are some of my personal and professional skills.
Inventive, results-oriented marketing professional with an extensive background in advertising, communications, and sales. Strong ability to work within teams and juggle multiple projects under strict deadlines.
Related: Our guide on how to write a resume summary.
This is where you can really start bragging. Alison Green, author of Ask a Manager, highlights the single biggest resume mistake she saw in her time as a hiring manager: “Writing a resume that reads like a series of job descriptions.”
“The bullet points they use to describe what they did for each job just list activities and read like a job description for the role might,” she says. “For example, ‘edit documents,’ ‘collect data,’ or ‘manage website.’”
Have you got experience implementing national campaigns for major brands? Do you have a knack for picking up on and capitalizing upon trends? Are you an expert in all things Google Analytics? Now is the time to make this known to recruiters.
Marketing and Communications Specialist | NiUG International | 2015-2018
Marketing Manager | General Motors | 2015-Present
CEO | Competitive Fitness Group, LLC | January 2000-Present
What skills should you include on a marketing resume? While you should always try and list the skills that the job posting is asking for, there are some skills that come with the territory of being in marketing. Looking for more information about adding skills to your resume? Check out our resume skills guide here.
Many recruiters and companies now use Applicant Tracking Systems to automate and streamline the recruitment process. While this is a great benefit for companies, some applicants have been met with the frustration of their resumes not ever being seen by a real person -- if the resume doesn’t get past the ATS software, it’s usually discarded. Thankfully, VisualCV’s resume templates have been specifically designed to beat applicant tracking systems, making your marketing resume much more likely to make it in front of the right person.
When optimizing your marketing resume for ATS, you’ll need to carefully read the job posting to determine which skills the company is looking for. After that, consider which of those skills you actually possess and can speak about – while you don’t necessarily have to have every single skill written in the job posting, you should have a majority and understand the rest of them. Remember that anything you put on your marketing resume may be brought up in an interview, so never exaggerate your skills – a hiring manager will be able to see through you right away!
Depending on your level of experience, the education section of your marketing resume might be short and sweet or a large part of your resume.
If you have years of experience and several work examples to list, your education can be kept simple. State where you were educated, any degrees or certifications you received, and a few brief points about what you accomplished while you were there. (In some cases, it’s also fine to simply list your school and degree/certification without adding details)
If you’re writing an entry-level marketing resume, your education may take up more space. Take the time to speak about what you learned during your time in education and any specific projects that you received high praise on. You should be able to find ways to connect your education to the specifications of the job description.
The term “marketing” covers a wide range of jobs and career paths across nearly every industry imaginable. This gives you a lot to work with when job hunting, but also means that you’ll see a very wide range of salaries across jobs, companies, and locations.
According to Glassdoor, the average salary for a Marketing Coordinator (a common entry-level title in the marketing industry) is $50,000. However, keep in mind that this salary will vary widely (in both directions!) depending on the sector of marketing you choose to work within. For example, The average pay for a Digital Marketing Coordinator is $70,000, but the average salary for a Social Media Specialist is $47,000.
Once you’re able to move up the ranks, you’ll likely see your salary increase along with you. A Senior Marketing Manager’s average salary is $142,000, for example.
Remember that, depending on the cost of living in your state or region, salaries may fluctuate. If you live in a city with a very high cost of living, for example, your salary may be much higher, but your day-to-day expenses will also be more expensive.
People enter the marketing industry through many different paths. For some, marketing is always the plan, and they enter the workforce with a specific set of marketing skills to seek a marketing position. Others get into marketing from other industries, or with other backgrounds, and find they enjoy being able to use a broad range of creative and analytical skills.
In general, following graduation from an undergraduate degree program, prospective marketers are armed with soft skills such as creativity, collaboration, and critical thinking. The next step is to secure an entry-level marketing job or internship. In marketing, much is taught on the job, and entry-level positions are almost always stepping stones to a further marketing career.
If you already know you’d like to work in marketing, you can begin early on by becoming a marketing major. You’ll take courses on things like market research, consumer behavior, marketing management, and digital marketing, as well as ethics courses such as marketing and society.
If you consider yourself a jack-of-all-trades and you’d like to work in an interdisciplinary setting while collaborating with your co-workers often, marketing may be the perfect fit for you. Breaking into the industry can occasionally be difficult, but a top-notch marketing resume will help you stand out from the crowd.
A professionally designed resume is one way to do just that. Whether you choose to use eye-catching color, a unique format, or simply a clean and polished template with your skills and achievements on display, a VisualCV Pro membership could be the thing that takes your career to the next level.