Channel Manager Resume Examples and Templates

Channel Manager - North America

‣ Oversaw all dealer and end user sales initiatives in North America for Sigillu (Gold Lock Distributor). Initiated an End User Sales Department, Private Label Dealer program, and Lead Referral program. Inegotiated dealer exclusivity deals for entire countries all over the world with a total value of over $10 Million.

International E-Channel Manager

• Orchestrated the integration of new marketplaces, involving commercial negotiations, contract reviews, and project management with IT, finance, and logistics teams.
• Managed the launch and setup of the AMX Marketplace.
• Collaborated with merchandising and marketing teams to oversee online buying, site merchandising, demand planning, and digital marketing for sales target achievement.
• Worked with retail partners to create synergies between online platforms and physical stores, ensuring cohesive customer experiences.
• Enhanced brand equity using CRM for engaging and relevant digital marketing campaigns, including four exclusive partner capsules.
• Identified opportunities and challenges across channels, initiating solutions-oriented approaches.

Channel Manager

• Streamlined business operations to provide strategic recommendations on market entry and coverage models.
• Fostered and nurtured strategic partnerships to expand the assigned territory.
• Coordinated with partners and resellers to identify and secure new business opportunities.
• Promoted channel engagement to achieve sales objectives in the designated territory.
• Established a sales foundation to attract new channel and technology partners, driving growth and market share.
• Led initiatives for solution selling strategies to maximize sales of products.
• Worked collaboratively with headquarters, regional, and national teams to ensure a uniform message and experience.
• Represented QMD at channel marketing events, roadshows, and trade shows.
• Achieved a 180% year-over-year growth within the allocated budget for Channel.
• Conducted end-user training and managed direct sales to key accounts.

Digital Channel Manager

• Proficient in Display Advertising and Social Advertising.
• Experienced in Search Engine Advertising.
• Skilled in Search Engine Optimization (SEO).
• Capable of optimizing the customer journey and improving conversion rates.
• Proficient in using website analytics tools such as Google Analytics 360, Google Data Studio, and Google Tag Manager.
• Competent in web development, including content management in Tridion, Sitecore, and Wagtail.

Channel Manager

• Developed brand-specific business plans focused on placement and penetration strategies.
• Utilized consumer insights and identified business opportunities to create Joint Business Plans (JBPs).
• Designed brand-specific programs and campaigns targeting consumer touchpoints at various stages.
• Created programs to enhance consumer experiences at market entry points, achieving 113% entry penetration levels.
• Implemented multi-level incentive flow models within allocated budgets, leading to sustained motivation and establishing the best-performing profit center.

Grocery Channel Manager

➤ Managed sales operations to achieve OP and market share growth in the Grocery Channel. ➤ Participated in the production planning process. ➤ Held P&L responsibility for the assigned territory and customers. ➤ Developed and implemented in-depth mid and long-term Business Plans. ➤ Created customer-specific business plans aligned with channel, categories, and brand strategies, including pre and post-evaluation. ➤ Negotiated annual contracts and trade terms with assigned customers. ➤ Analyzed the overall sales budget allocation per customer through the Customer Contribution Statement. ➤ Planned, executed, and evaluated all customer development activities, including pricing, shelf space, product placement, brand and SKU assortment, distribution, and promotions. ➤ Implemented SAP within the organization.

B2B Channel Manager

• Identified, recruited, and onboarded new channel partners.
• Managed sales activities with partners to generate revenue.
• Collaborated with partners to create and execute business plans to achieve sales goals.
• Analyzed market trends and formulated sales plans to enhance brand awareness.
• Assessed partner sales performance and recommended enhancements.
• Educated partners about the product portfolio and services offered.
• Addressed partner-related issues, sales conflicts, and pricing matters promptly.
• Managed the sales pipeline, forecasted monthly sales, and identified new business opportunities.
• Fostered positive working relationships with partners to drive business growth.
• Stayed updated on the latest developments in the marketplace and competitor activities.
• Communicated current information about new products and enhancements to partners.
• Implemented process improvements to optimize partner management activities.
• Conducted customer presentations, attended sales meetings, and participated in partner conferences.
• Assisted in partner marketing initiatives, including tradeshows, campaigns, and promotional activities.

Youtube Channel Manager Assistant

• Supported in managing video scheduling, publishing, and optimization for pilots, ongoing series, and localized (translated) videos from other markets.
• Assisted in maximizing delivery for branded content campaigns through effective optimization and management of CMS settings.
• Collaborated closely with local and global creative, operational, and strategic teams to align with video, platform, and market objectives.
• Generated dynamic thumbnails using video stills, text, and graphics to engage the French YouTube audience while adhering to brand guidelines.
• Conducted quality checks on translated video dialogue and metadata, considering cultural references and market awareness.
• Monitored audience and platform trends to guide the re-optimization of video titles and thumbnails in the library.

Channel Manager

• Reported directly to the VP of Business Development.
• Managed contracts and maintained relationships with multiple key partnerships.
• Held sole responsibility for data and analytics related to all partnerships company-wide.
• Evaluated potential future partnerships.