Instagram on Resume

Should You List Instagram on Resume

In today's digital age, social media, particularly Instagram, can be an essential tool for personal branding and professional development. However, its relevance depends on the industry, job role, and your specific accomplishments. In many creative fields like marketing, PR, graphic design, or influencer marketing, showcasing your Instagram presence can demonstrate your skills, creativity, and reach.

However, in more traditional industries like finance, law, or academia, it might not be as relevant unless you have a professional account that demonstrates thought leadership or industry insights. For international job seekers, the emphasis on including social media profiles may vary by country. For instance, in regions like Asia where WeChat is prevalent, localizing your social media presence may be more important.

Why to List Instagram on Resume

• Demonstrates Reach and Influence: If you have a significant following or engagement rate, it can show your ability to connect with a large audience, which is valuable in fields like marketing, PR, and influencer marketing.
• Portfolio Showcase: Instagram can serve as an online portfolio for creative professionals such as photographers, graphic designers, stylists, or artists.
• Thought Leadership: If you use Instagram to share insights, trends, or news related to your industry, it can demonstrate your expertise and knowledge.
• Collaborations and Networking: Your Instagram profile might reflect partnerships, collaborations, or connections with other professionals or brands.

Where to List Instagram on Resume

• Social Media Links Section: This is the most common place for listing your social media profiles. Include the URL of your Instagram account in this section.
• Portfolio or Work Samples: If Instagram serves as your portfolio, it can be included under this section with a brief description of your account's focus and content.
• Professional Summary/Objective Statement: Depending on the context, you might want to briefly mention your Instagram presence in your professional summary or objective statement.

Examples of How to List Instagram on Resume

Example 1: Creative Professional

As a Graphic Designer, my Instagram account serves as an online portfolio showcasing my design projects, color palettes, typography experiments, and creative inspirations. I have over 50k followers and average 3k likes per post.

This is good because it provides a visual representation of your work, demonstrating your creativity and skill level.

Example 2: Influencer Marketing Specialist

In my role as an Influencer Marketing Strategist, I have built a personal brand on Instagram with over 100k followers. My account focuses on fashion and lifestyle trends, with a strong emphasis on sustainability. I have successfully collaborated with several high-end brands and garnered significant engagement from my audience.

This is good because it showcases your ability to build a brand, engage an audience, and collaborate with industry partners.

What to Avoid While Listing Instagram on Resume

• Inappropriate Content: Ensure that the content on your Instagram account is professional and appropriate for a public audience. Anything inappropriate or offensive can reflect poorly on you as a candidate.
• Low Engagement or Following Count: If you have a low number of followers or little engagement, it might not add much value to your resume unless you have compelling explanations (e.g., the account is new).
• Mixing Personal and Professional Content: Keep personal content separate from professional posts to maintain a clear and focused brand image.
• Not Including a Call-to-Action or Bio: Make sure your Instagram bio clearly states who you are, what you do, and includes a call-to-action, such as a link to your website or portfolio.

How to List Social Media Strategy on Resume

• Highlight Relevant Achievements: Mention the results you've achieved through your social media strategies. For instance, increasing followers, engagement rates, or website traffic.

• Example: "Increased Instagram following by 30% over a 6-month period due to strategic content planning and targeted hashtag usage."

• Specify the Platform: Make sure to note which platform you've worked with. This helps employers understand your expertise.

• Example: "Proficient in managing Instagram accounts, with a focus on creating engaging content and fostering community interaction."

• Describe Your Role: Clearly define what tasks you were responsible for under the social media strategy umbrella.

• Example: "Managed day-to-day operations of company's Instagram account, including post scheduling, engagement with followers, and analytics monitoring."

• Showcase Skills: Highlight any specific skills related to social media strategy, such as content creation, analytics, community management, or advertising.

• Example: "Skilled in creating visually appealing Instagram posts using Adobe Creative Suite, with a focus on driving user engagement and increasing brand awareness."

• Demonstrate Growth: If possible, show how your skills have evolved over time by mentioning any relevant courses, certifications, or continuous learning efforts you've undertaken.

• Example: "Enhanced social media strategy skills through completion of Instagram Marketing Course on Coursera and by staying updated with the latest platform features and trends."

Example 1: Social Media Strategy on Instagram Resume

Social Media Strategy (Instagram), XYZ Company, January 2018 - Present

• Increased Instagram following by 30% over a 6-month period due to strategic content planning and targeted hashtag usage.
• Managed day-to-day operations of company's Instagram account, including post scheduling, engagement with followers, and analytics monitoring.
• Skilled in creating visually appealing Instagram posts using Adobe Creative Suite, with a focus on driving user engagement and increasing brand awareness.

Example 2: Social Media Strategy in Instagram Context

Social Media Specialist (Instagram), ABC Corporation, June 2015 - December 2017

• Developed and implemented an Instagram strategy that resulted in a 45% increase in followers within the first year.
• Utilized analytics tools to monitor performance and optimize content for maximum engagement.
• Enhanced brand awareness by collaborating with influencers and hosting giveaways on the company's Instagram account.

How to List Influencer Marketing Campaigns on Resume

Best Practices for Incorporating Instagram in Your Resume

• Quantify Results: Highlight the impact of your influencer marketing campaigns by providing quantifiable results such as reach, engagement rates, and conversion metrics. For example: "Managed an Instagram-based influencer marketing campaign that reached over 2 million followers with a 10% engagement rate and a 5% click-through rate to the client's website."
• Define Role: Clearly articulate your specific role in each campaign, focusing on responsibilities such as partner selection, content creation, strategy development, and analytics. For example: "Oversaw all aspects of an Instagram influencer marketing campaign for a fashion brand, including selecting influencers, creating content calendars, and analyzing performance data."
• Showcase Collaborations: Mention high-profile collaborations or influential partnerships in your campaigns. This will demonstrate your ability to work with notable figures in the industry. For example: "Collaborated with a top fashion influencer on an Instagram campaign for a luxury brand, resulting in increased engagement and brand awareness."
• Use Action Verbs: Use strong action verbs to describe your contributions to each campaign. This will make your resume more dynamic and easier to read. For example: "Developed, executed, and analyzed a successful Instagram influencer marketing campaign for a tech startup, increasing brand visibility by 20%."
• Include Keywords: Ensure that relevant keywords like 'Influencer Marketing', 'Instagram', and 'Social Media' are sprinkled throughout your resume to improve visibility during applicant tracking system (ATS) scans.

Example 1: Influencer Marketing Campaigns on Instagram Resume

• Campaign Title: #SummerStyleTakeover - Fashion Brand Collaboration
• Role: Content Strategy Lead
• Responsibilities: Developed the content strategy for a month-long Instagram influencer marketing campaign with a top fashion brand. Created and managed a content calendar, collaborated with influencers on content creation, and analyzed performance data to optimize ongoing efforts.
• Results: Reached over 2 million followers with a 10% engagement rate and a 5% click-through rate to the client's website. Increased brand awareness by 30%.

Example 2: Influencer Marketing Campaigns in Instagram Context

• Campaign Title: #SustainableLiving Challenge - Eco-Friendly Brand Collaboration
• Role: Project Manager
• Responsibilities: Managed the entire lifecycle of an Instagram influencer marketing campaign for an eco-friendly brand. This included partner selection, content creation, strategy development, and analytics.
• Results: Partnered with 10 influential eco-conscious personalities on Instagram to promote the brand's sustainable living message. Reached over 5 million followers, resulting in a 20% increase in website traffic and a 15% increase in sales during the campaign period.

How to List Community Management on Resume

Listing community management experience on your resume should highlight your skills in growing and engaging online communities, particularly when that experience is rooted in Instagram. Here are some best practices:

• Define the Role: Start by providing a brief description of your role as a community manager, focusing on the Instagram aspect. For instance, "Managed Instagram community for XYZ brand, overseeing growth strategies, content creation, and community engagement."

• Role Definition: Community Manager (Instagram) Focused on managing the Instagram community for [XYZ brand], implementing growth strategies, creating content, and engaging with the community.

• Highlight Growth: Showcase your success in growing the Instagram community. Include metrics where possible, such as follower count, engagement rate, or other relevant KPIs.

• Community Growth: Successfully grew the Instagram following from 10K to 50K in six months, while maintaining a high engagement rate of over 3%.

• Detail Content Strategy: Explain your strategy for creating and curating content that resonates with the audience.

• Content Strategy: Developed and executed a content strategy that aligned with the brand voice, resulting in increased engagement and follower growth. Curated user-generated content to foster a sense of community and encourage brand advocacy.

• Describe Engagement: Explain how you engaged with the community, fostering relationships, and responding to feedback.

• Community Engagement: Facilitated meaningful interactions between the brand and its followers by responding to comments, direct messages, and posts. Organized Instagram Live sessions, Q&A's, and giveaways to further engage the community.

• Mention Analytics: Discuss your proficiency in using analytics tools to measure the success of your strategies and make data-driven decisions.

• Analytics: Utilized Instagram Insights and third-party analytics tools to track performance, analyze trends, and adjust content and engagement strategies accordingly.

Example 1: Community Management on Instagram Resume

In a previous role as a Community Manager at [ABC Company], I managed their Instagram account, growing the community from 5K to 20K in just four months. My strategy focused on creating visually appealing content that aligned with the brand's voice, while also engaging with followers through comments, direct messages, and posts. By curating user-generated content and organizing Instagram Live sessions, I fostered a sense of community and encouraged brand advocacy.

Previous Experience: Community Manager (Instagram) - ABC Company

Responsibilities

• Managed the company's Instagram account, growing the community from 5K to 20K in four months.
• Developed a content strategy that aligned with the brand's voice and engaged the audience.
• Curated user-generated content and organized Instagram Live sessions to foster a sense of community.
• Responded to comments, direct messages, and posts to maintain an active and positive presence.

Skills

• Proficient in using Instagram Insights and third-party analytics tools for performance tracking and trend analysis.

Example 2: Community Management in Instagram Context

At [DEF Brand], I served as a Community Manager, focusing on managing the brand's Instagram account and community. In this role, I grew the Instagram following from 10K to 50K in six months while maintaining an engagement rate of over 3%. My content strategy involved creating visually appealing content that resonated with the audience and engaging with followers through comments, direct messages, and posts. By curating user-generated content and organizing Instagram Live sessions, I fostered a sense of community and encouraged brand advocacy.

Previous Experience: Community Manager (Instagram) - DEF Brand

Responsibilities

• Managed the brand's Instagram account, growing the community from 10K to 50K in six months while maintaining an engagement rate of over 3%.
• Developed a content strategy that resonated with the audience and drove engagement.
• Curated user-generated content and organized Instagram Live sessions to foster a sense of community.
• Responded to comments, direct messages, and posts to maintain an active and positive presence.

Skills

• Proficient in using Instagram Insights and third-party analytics tools for performance tracking and trend analysis.

How to List Brand Ambassadorship on Resume

• Highlight Relevant Details: Start by outlining the brand or company you served as an ambassador for, clearly stating the role of 'Brand Ambassadorship'. Mentioning the specific industry can help tailor your application to job opportunities in that sector.

  • Example: Brand Ambassador | [Brand Name] (Fashion Industry)

• Quantify Your Impact: If possible, provide quantifiable achievements from your brand ambassadorship. This could include the number of followers engaged, products sold through your promotions, or any other measurable results that demonstrate your effectiveness as a representative.

  • Example: Increased engagement rate by 20% on Instagram for [Brand Name] with weekly posts and interactive content

• Showcase Skills: Include any skills you developed or utilized during your brand ambassadorship, such as social media management, content creation, communication, or negotiation. This section can help show potential employers that you possess valuable transferable skills.

  • Example: Developed and executed marketing strategies on Instagram to promote [Brand Name]

• Emphasize Collaborations: If you collaborated with other brands, influencers, or celebrities as part of your ambassadorship, include this information to demonstrate your ability to work effectively in a team or partnership setting.

  • Example: Collaborated with [Influencer/Brand Name] on a co-branded Instagram campaign

• Detail Influence: Explain the scope of influence you had within the brand's community, such as the number of followers you gained during your ambassadorship or any initiatives or projects that furthered the brand's mission.

  • Example: Grew my Instagram following from 5K to 10K by consistently sharing content related to [Brand Name] and their values

Example 1: Brand Ambassadorship on Instagram Resume

• Role: Brand Ambassador | Nike (Sports Industry)
• Achievements: Increased engagement rate by 30% on Instagram for Nike with weekly posts featuring their latest products and fitness tips.
• Skills: Content creation, social media management, communication, negotiation.
• Collaborations: Collaborated with [Influencer Name] on a co-branded Instagram campaign to promote Nike's new running shoe line.
• Influence: Grew my Instagram following from 10K to 25K by consistently sharing content related to Nike and their values, such as promoting their 'Just Do It' motto and participating in charity runs organized by the company.

Example 2: Brand Ambassadorship in Instagram Context

• Role: Brand Ambassador | Glossier (Beauty Industry)
• Achievements: Achieved a 15% increase in Instagram engagement rate for Glossier through weekly posts highlighting their products and sharing behind-the-scenes content.
• Skills: Content creation, social media management, copywriting, collaboration.
• Collaborations: Collaborated with [Beauty Influencer Name] on a co-branded Instagram campaign to promote Glossier's latest skincare product launch.
• Influence: Grew my Instagram following from 15K to 30K by consistently sharing content related to Glossier and their values, such as showcasing the brand's dedication to clean beauty and body positivity.

How to List Portfolio Showcase on Resume (Including Instagram)

Best Practices for Listing Portfolio Showcase

• Highlight Relevance: Include only those projects or works that are relevant to the job you're applying for. Briefly describe each piece and explain how it demonstrates your skills and qualifications.

• Portfolio Showcase: Graphic Design Projects

  • Logo design for XYZ Company showcasing an innovative yet professional aesthetic, reflecting my ability to balance creativity with business acumen.
  • Branding materials for ABC Corporation demonstrating consistency and adaptability in various mediums.

• Link to Your Instagram Account: Provide a link to your Instagram account where your portfolio is showcased. Make sure to highlight the relevance of each post in terms of skills, projects, or achievements.

• Instagram Portfolio: [yourinstagramhandle] (link)

  • An ongoing collection of graphic design works, featuring collaborations with brands and personal projects that showcase my creativity, attention to detail, and adaptability across various styles.

• Organize Your Content: Group your portfolio items by category or type of work, making it easier for the hiring manager to find relevant pieces.

• Portfolio Showcase: Graphic Design Projects

  • Logo Design
    • XYZ Company logo (link)
    • ABC Corporation logo (link)
  • Branding
    • XYZ Company branding materials (link)
    • ABC Corporation branding materials (link)

• Use Descriptive Titles: Provide clear and concise titles for each project or work in your portfolio. This helps the hiring manager quickly understand the nature of your work without needing to click through to Instagram.

• Focus on Impact: Emphasize the impact of your projects, whether it's the number of followers gained, likes, comments, or collaborations. However, ensure that these metrics are presented in a way that adds value to your application and does not detract from the quality of your work.

• Instagram Portfolio: [yourinstagramhandle] (link)

  • Over 10k followers gained and more than 50k likes on collaborative projects, showcasing my ability to create engaging content that resonates with audiences.

Example 1: Portfolio Showcase on Instagram Resume

In the context of a graphic design role, you might list your Instagram portfolio as follows:

• Portfolio Showcase: Graphic Design Projects
• [YourInstagramHandle] (link)
  • Collaborative projects with brands demonstrating my creative and professional abilities.
  • Personal projects highlighting my versatility across various styles and mediums.

Example 2: Portfolio Showcase in Instagram Context

For a social media manager position, you could present your Instagram portfolio as follows:

• Portfolio Showcase: Social Media Content Creation
• [YourInstagramHandle] (link)
  • Demonstrating my ability to create engaging content that drives engagement and growth.
  • Collaborative projects with brands showcasing my ability to tailor content to specific audiences.