SENIOR ASSISTANT, MARKETING OPERATIONS
SUMMARY
Experienced marketing professional with a demonstrated ability to consistently monitor regulatory procedures to ensure standards are met and surpassed. A highly efficient, result-driven professional. A capable marketing executive with a proven ability to effectively develop, manage, and control relationships between the Company and its target audience. Offer additional transferable skills in strategic planning, communication methodologies, and data analysis. Have a proven track record of quickly understanding the mission, vision, and objective of a marketing campaign and then communicating it to potential customers. A creative and innovative thinker with strengths in marketing communications and content development for sales/marketing collateral.
WORK EXPERIENCE
Tiffany & Co
Senior Assistant, Marketing Operations
2019-03 - PRESENT
- Work directly with analysts, partners, customers, prospects, and thought leaders.
- Provide administrative support to the Directors of Marketing and Global Operations.
- Plan and organize marketing and promotional activities across multiple jewelry brands and products to increase retail sales.
- Improve and streamline the marketing efforts of the Company's key customers.
- Drive thought leadership activities through go-to-market channels and major events.
- Manage schedules/calendars and oversee event logistics.
- Plan and control advertising and marketing budget.
- Provide operational support to internal departments and external suppliers as per precise business requirements.
- Collaborate in the execution of trade shows and exhibitions with cross-functional teams.
- Provide strategic marketing management service to key accounts.
- Organize overseas trade shows.
Best Buy
Sales & Marketing Assistant
2014-02 - 2019-02
- Defined product launch plans and worked with internal and external parties for execution.
- Reported payroll information for 31 marketing and logistics staff.
- Coordinated and executed corporate advertising & PR plan; organized overseas trade shows for the US and Middle East market.
- Ensured that all the assigned sales-related deadlines were always met.
- Supported sales enablement through customer engagements and education programs.
- Maintained an accurate database of all dealers and distributors to streamline communications.
- Assisted with the design and content of branded publications including flyers, brochures, badges, invitations, and other printed marketing designs.
- Sourced and coordinated the production of marketing materials.
- Supported the regional sales managers with ad-hoc projects, including purchasing marketing merchandise for distribution to prospective clients/leads.
- Addressed and resolved customer concerns on a first call resolution basis; introduced and up-sold other services where necessary.
- Provided support for regional and global marketing events including product demonstrations and public speaking.
TJX
Marketing Assistant
2007-09 - 2014-01
- Ensured that all customer inquiries were always addressed, and their relevant records were accurate and up to date.
- Liaised between cross-functional teams and departments, facilitating discussions with subject matter experts.
- Regularly updated every customer about the new updates to improve business.
- Structured, updated, and maintained the Company's website.
- Maintained an accurate database of all dealers and distributors to streamline communications.
- Managed customer success and reference programs.
- Provided high-quality customer service to U.S based clients.
- Optimized copy and landing pages for search engine marketing.
EDUCATION
New York University
Bachelor of Business Management and Organizational Leadership
2003 - 2007
Stanford University
Bachelor of Arts, Marketing
2000 - 2003