Copywriting on Resume

Should You List Copywriting on Resume

In today's digital age, effective communication through written content plays a pivotal role in both business and creative industries. Therefore, listing copywriting as a skill on your resume can demonstrate your ability to craft persuasive, engaging, and informative written content. It is essential to highlight this skill if you have experience in roles such as content marketing, digital marketing, public relations, or even creative writing.

That being said, it's crucial to consider the regional context when listing copywriting on your resume. For instance, in the United States, resumes are often more focused on job-specific skills and experiences compared to European resumes which tend to emphasize a candidate's overall professional profile.

Why to List Copywriting on Resume

• Demonstrates Strong Communication Skills: Effective copywriting requires a deep understanding of the audience, combined with the ability to convey messages clearly and persuasively. This skill is highly valuable in various roles that require communication with clients, stakeholders, or customers.
• Boosts Creativity and Innovation: Good copywriting involves creativity and originality to capture readers' attention and engage them effectively. By showcasing your copywriting skills, you demonstrate your ability to think outside the box, which is a valuable asset in many industries.
• Highlights Versatility: Copywriting skills are applicable across various mediums such as web content, social media, email marketing, and print materials. Showcasing this skill on your resume demonstrates your versatility as a professional.
• Attracts Attention: A well-crafted resume can grab the attention of potential employers. By highlighting your copywriting skills effectively, you increase your chances of standing out from other applicants.

Where to List Copywriting on Resume

• Professional Summary or Objective: Briefly mention your copywriting skills in your professional summary or objective to grab the employer's attention.
• Skills Section: Create a separate section for skills and list copywriting there, alongside other relevant skills.
• Work Experience Section: If you have prior experience as a copywriter, describe your role and achievements related to copywriting in your work experience section.
• Education Section: If you have a degree or coursework in copywriting, journalism, creative writing, or marketing, include this in the education section of your resume.

Examples of How to List Copywriting on Resume

Example 1: Professional Summary

Dynamic and creative copywriter with over five years of experience in crafting compelling content for digital marketing campaigns. Proficient in SEO, social media management, and email marketing. Seeking a challenging role that leverages my skills to drive results for innovative companies.

Example 2: Skills Section

• Copywriting (SEO, Social Media, Email Marketing)
• Content Management Systems (WordPress, CMS Hub)
• Adobe Creative Suite (Photoshop, Illustrator)
• Google Analytics
• Microsoft Office Suite

Example 3: Work Experience Section

Copywriter | XYZ Company | [Location] | [Dates]

• Developed and executed SEO-optimized web content for the company's website, leading to a 20% increase in organic traffic.
• Collaborated with the marketing team to create engaging social media posts that resulted in a 15% follower growth.
• Wrote email newsletters and promotional emails, contributing to a 30% open rate increase.

What to Avoid While Listing Copywriting on Resume

• Vague Descriptions: Instead of stating "Good at writing," provide specific examples of your achievements to demonstrate the impact of your copywriting skills.
• Omitting Relevant Details: If you have a degree or coursework in a relevant field, always include it in your education section.
• Neglecting Formatting and Grammar: Ensure your resume is well-structured, formatted correctly, and free of grammatical errors to make a positive impression on potential employers.
• Exaggeration or Falsification: Never exaggerate or falsify your copywriting experience or achievements; always be truthful about your skills and accomplishments.

How to List Product Descriptions on Resume

Best Practices for Listing Product Descriptions in a Copywriting Resume

• Highlight Relevant Experience: Clearly indicate that you've worked with product descriptions by using specific keywords like 'product description', 'copywriting', or 'content creation'. This helps recruiters quickly understand your skills.

  Example: "Developed compelling and SEO-optimized product descriptions for a wide range of items, resulting in a 20% increase in sales for the e-commerce store."

• Quantify Your Achievements: Use numbers to demonstrate the impact of your work. This could be an increase in sales, improved click-through rates, or customer feedback.

  Example: "Achieved a 15% increase in online sales by crafting engaging product descriptions for a variety of items."

• Showcase Your Unique Selling Points: If you have any unique skills or experiences that set you apart from other candidates, make sure to highlight them. This could include proficiency in specific industries, a knack for storytelling, or experience with A/B testing.

  Example: "Utilized my background in the tech industry and keen understanding of consumer needs to create product descriptions that resonated with our target audience."

• Use Action Verbs: Start each bullet point with an active verb to make your skills and achievements more impactful. Some examples include 'developed', 'created', 'optimized', 'revised'.

  Example: "Created clear, concise, and SEO-friendly product descriptions for a diverse range of products."

• Keep it Concise: Remember to keep your resume concise and easy to read. Recruiters often scan resumes quickly, so make sure the most important information stands out.

Example 1: Product Descriptions on Copywriting Resume

In this example, let's imagine you have experience as a freelance copywriter for an e-commerce store.

Skills

• Product Description Writing (Freelance - XYZ Store)
  • Developed engaging and SEO-optimized product descriptions for over 50 products
  • Increased click-through rates by up to 30% due to improved readability and relevance
  • Adhered to brand guidelines and ensured all content was consistent with the store's voice

Example 2: Product Descriptions in Copywriting Context

In this example, let's assume you have experience creating product descriptions within a marketing role at a company.

Work Experience

• Marketing Specialist (ABC Company)
  • Developed and maintained product descriptions for over 100 products, resulting in a 25% increase in online sales
  • Collaborated with designers to ensure product images and descriptions aligned with the brand's aesthetic and messaging
  • Conducted A/B testing on product descriptions to optimize content and improve conversion rates

How to List Email Marketing Copy on a Resume (with a Focus on Copywriting)

Best Practices:

• Highlight Relevant Skills: Mention your ability to craft compelling subject lines, write persuasive body copy, and create effective calls-to-action. This demonstrates your understanding of the key elements in email marketing copy.

• Example: "Skilled in crafting attention-grabbing subject lines, writing persuasive body copy, and creating effective calls-to-action within an email marketing context."

• Quantify Your Achievements: If possible, include metrics that show the impact of your email marketing efforts. This could be open rates, click-through rates, or conversion rates.

• Example: "Achieved a 30% increase in open rates and a 15% boost in click-through rates on email campaigns."

• Showcase Your Email Marketing Software Proficiency: List any software you are proficient in using for email marketing, such as Mailchimp, HubSpot, or Constant Contact.

• Example: "Proficient in utilizing email marketing tools like Mailchimp and Klaviyo to manage campaigns and analyze results."

• Demonstrate Adaptability: Emphasize your ability to adapt your copywriting skills to different industries, audiences, or campaign objectives.

• Example: "Adaptable copywriter with experience in crafting email marketing content for various industries, including technology, retail, and finance."

• Use Action Verbs: Use active verbs to describe your achievements and responsibilities, making your resume more dynamic and engaging.

• Example: "Developed and implemented effective email marketing strategies resulting in increased engagement and conversion rates."

Example 1: Email Marketing Copy on a Copywriting Resume

In this example, the job seeker has combined their copywriting skills with their experience in email marketing to create a powerful resume section.

• Email Marketing Copy (Copywriting)
• Crafted engaging subject lines and persuasive body copy for various email campaigns, resulting in increased open rates and click-through rates
• Proficient in using Mailchimp and Constant Contact for managing email marketing campaigns and analyzing results
• Adaptable to different industries and audiences, with experience in technology, retail, and finance
• Achieved a 30% increase in open rates and a 15% boost in click-through rates on email campaigns

Example 2: Email Marketing Copy in a Copywriting Context

In this example, the job seeker is applying for a copywriting position that requires some experience in email marketing.

• Copywriting (Including Email Marketing)
• Skilled in crafting compelling subject lines, writing persuasive body copy, and creating effective calls-to-action within an email marketing context
• Adaptable to different industries, audiences, and campaign objectives
• Proficient in utilizing email marketing tools like Mailchimp and Klaviyo to manage campaigns and analyze results
• Achieved a 20% increase in open rates on email marketing campaigns for various clients

How to List Seo Copywriting on Resume

Listing the subcategory of SEO copywriting on a resume requires a strategic approach that showcases your unique skills and experiences in this specialized field. Here are some best practices:

1. Highlight Key Skills and Expertise

• Detail Your Knowledge of SEO: Mention your understanding of SEO principles, keyword research, and on-page optimization. This demonstrates your ability to craft copy that not only engages readers but also improves search engine rankings.

• Proficient in SEO techniques, including keyword research, on-page optimization, and adhering to best practices for organic search ranking

2. Showcase Relevant Projects or Work Experience

• Describe Your Copywriting Projects: Give examples of copywriting projects where you have applied SEO principles. Highlight the project's objectives, the strategies you used, and the results achieved.

• Successfully optimized product descriptions for an e-commerce website, improving click-through rates by 30% and increasing organic traffic by 25%

3. Emphasize Copywriting Techniques

• Demonstrate Your Writing Style: Discuss your ability to create compelling, engaging copy while adhering to SEO guidelines. This shows employers that you can deliver content that both attracts readers and appeals to search engines.

• Skilled in crafting persuasive, engaging copy that effectively combines SEO best practices with creative writing techniques

4. Prove Your Results-Driven Approach

• Quantify Your Achievements: Use data to support your claims about the impact of your SEO copywriting work. This will help employers understand the value you can bring to their organization.

• Consistently achieve high conversion rates and improve search engine rankings for clients, resulting in increased traffic and revenue

Example 1: Seo Copywriting on Copywriting Resume

In this example, a copywriter wants to showcase their expertise in SEO copywriting within their overall copywriting resume.

Skills and Expertise

• Proficient in SEO techniques for effective content creation
• Successfully optimized product descriptions for an e-commerce website
• Skilled in crafting persuasive, engaging copy that effectively combines SEO best practices with creative writing techniques

Work Experience

Freelance Copywriter | [Company Name] | [Location] | [Dates]

• Consistently achieved high conversion rates and improved search engine rankings for clients
• Increased traffic and revenue for clients by optimizing landing pages, email campaigns, and product descriptions

Education

Bachelor's Degree in English | [University Name] | [Location] | [Graduation Date]

Example 2: Seo Copywriting in Copywriting Context

In this example, a copywriter is applying for a role that requires SEO copywriting skills. They focus on emphasizing their relevant experience and achievements.

Skills and Expertise

• Proficient in SEO techniques for effective content creation
• Consistently achieve high conversion rates and improve search engine rankings for clients
• Experienced in optimizing landing pages, email campaigns, and product descriptions

Work Experience

SEO Copywriter | [Company Name] | [Location] | [Dates]

• Increased traffic and revenue by 30% through effective on-page optimization and compelling copywriting
• Conducted keyword research and implemented strategies to improve organic search rankings

Education

Bachelor's Degree in Marketing | [University Name] | [Location] | [Graduation Date]

How to List Social Media Copy on a Resume (with Copywriting Focus)

Best Practices for Listing Social Media Copy:

• Highlight Relevant Skills: Emphasize your ability to craft compelling, engaging content that aligns with brand voice and resonates with the target audience. This includes writing short-form copy, hashtags, and adhering to character limits.

Example: Demonstrate proficiency in creating concise and impactful social media posts for various platforms, achieving impressive engagement rates and increasing brand visibility through effective use of keywords, emojis, and visual elements.

• Showcase Results: Quantify your success by highlighting the growth in followers, likes, shares, or website traffic resulting from your social media copy. This showcases your ability to drive measurable results for your clients or employer.

Example: Developed and executed a social media strategy that boosted engagement by 30% within three months, growing the brand's social media presence by 25%.

• Mention Specific Platforms: Be specific about the platforms on which you have experience writing copy, such as Facebook, Twitter, Instagram, LinkedIn, or TikTok. This helps employers understand your expertise and adaptability across different social media landscapes.

Example: Proven ability to create engaging content for a variety of social media platforms, including Facebook, Twitter, and Instagram, driving increased engagement and follower growth.

• Use Action Verbs: Use strong action verbs such as "developed," "executed," "managed," "optimized," and "curated" to showcase your proactive role in creating social media content.

Example: Managed the creation, optimization, and scheduling of engaging social media copy for various client campaigns on multiple platforms.

• Emphasize Adaptability: Demonstrate adaptability by showcasing your ability to tailor your writing style and tone to different brands and audiences, as well as pivoting strategies in response to changes in algorithm or audience preferences.

Example: Adept at creating customized social media content that caters to the unique voice and values of each brand while staying updated on platform updates and evolving best practices.

Examples:

Example 1: Social Media Copy on a Copywriting Resume

• Social Media Copy (Jan 2018 - Present) | [Company Name]
  • Developed engaging social media content for various brands, achieving impressive engagement rates and increasing brand visibility through effective use of keywords, emojis, and visual elements.
  • Managed the creation, optimization, and scheduling of engaging social media copy for multiple client campaigns on Facebook, Twitter, Instagram, and LinkedIn.
  • Boosted engagement by 30% within three months, growing the brand's social media presence by 25%.

Example 2: Social Media Copy in a Copywriting Context

• Social Media Copywriter (June 2019 - Dec 2020) | [Agency Name]
  • Curated customized and consistent social media content for diverse clientele, ensuring adherence to brand voice and values.
  • Optimized copy for each platform by using relevant hashtags, emojis, and visual elements to maximize engagement and website traffic.
  • Adept at adapting writing style and tone to various brands and audiences while staying updated on algorithm changes and best practices.

How to List Web Content Writing on Resume

Best Practices for Listing Web Content Writing as a Subcategory in a Copywriting Resume

• Highlight Relevant Experience: Mention your web content writing experience specifically, focusing on how it relates to copywriting. Explain the type of content you've written (e.g., blog posts, website copy, product descriptions) and its purpose.

• Example: "Web Content Writing: Developed engaging, SEO-optimized blog posts and product descriptions for e-commerce websites, boosting traffic and increasing sales."

• Emphasize Copywriting Skills: Make it clear that you have the necessary copywriting skills by highlighting your ability to write persuasive, concise, and effective copy for various online platforms.

• Example: "Copywriting Skills: Leverage strong writing abilities to create compelling web content that drives engagement and converts visitors into customers."

• Include Keywords: Utilize relevant keywords such as 'copywriting', 'web content writing', 'content creation', 'SEO', 'digital marketing', and 'blogging' throughout your resume to help it pass through Applicant Tracking Systems (ATS).

• Example: "Web Content Writing/Copywriting: Produced high-quality, keyword-optimized blog posts for XYZ company, resulting in increased search engine rankings and website traffic."

• Showcase Your Portfolio: If possible, provide links to your portfolio or examples of your published work. This allows potential employers to evaluate the quality and style of your writing directly.

• Example: "Portfolio: Available upon request, showcasing a diverse range of web content writing projects, from SEO-optimized blog posts to persuasive product descriptions."

• Quantify Your Achievements: Whenever possible, quantify the impact of your web content writing by providing data on increased traffic, conversions, or other relevant metrics.

• Example: "Improved website conversion rates by 30% through effective web content writing and copywriting strategies."

Example 1: Web Content Writing on Copywriting Resume

Web Content Writing (Copywriting Focus): Utilized strong copywriting skills to create engaging blog posts, product descriptions, and landing pages for XYZ Company, resulting in a 40% increase in traffic and a 25% boost in sales.

Example 2: Web Content Writing in Copywriting Context

Web Content Writing/Copywriting: Created high-quality web content that was optimized for search engines and designed to drive engagement, leading to increased conversions and improved online presence for ABC Corporation.