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Summary

Christopher Church is a social, content and digital marketer, along with Co-Editor of the Baltimore sports site, The Baltimore Wire. He also is a contributor for Technical.ly Baltimore and D.C.

Christopher began his career in the Federal Government at The National Archives and Records Administration as an Archives Technician. However, as his passion grew stronger for marketing, he later transitioned to social and content marketing work after graduating with a Bachelor of Business Administration degree in Marketing from Radford University.

An authentic, data-driven marketer and writer, Christopher works tirelessly to drive growth for brands through his innovative content and digital marketing strategies.

Experience

Oct. 2016Present
The Baltimore Wire

Site Expert (Co-Editor)

The Baltimore Wire is a fan-focused Baltimore sports community on the FanSided Network.

  • Oversee, manage, edit and optimize distributed content 
  • Follow AP style of news reporting and incorporate media into written content (pictures, videos, tweets, etc.)
  • Manage social media platforms including Facebook, Twitter, Pinterest, Tumblr, Instagram and more
  • Recruit, manage, and lead a talented team of writers 
  • Analyze content performance using Google Analytics, Facebook Insights, and Twitter Analytics to uncover ways to drive awareness
  • Increased organic Facebook page likes by 90%, generated 45K page views, 21K sessions, and 12K new users organically over an 8-month period
  • Content curated by major national sports media brands such as Bleacher Report, Sports Illustrated, FOX Sports and Yahoo! and CBS Sports

Accomplishments (First 14 months as Editor vs. previous period):

  • Increased pageviews by 37.64% (1,032,941 vs 750,474)
  • Increased page per session (PPS) by 25.8% (1.84 vs 1.47)
  • Decreased bounce rate by 32.89% (52.42% vs 78.12%)
Oct. 2017Jan. 2018
Dreamscape Marketing, LLC

Content Marketing Consultant

  • Wrote, edited, optimized, and tagged for over 100 monthly client blogs and landing pages using WordPress
  • Researched and wrote keyword-rich copy designed for strengthening search engine optimization (SEO) of clients’ web pages
  • Collaborated with all departments for content development meetings and ensure client satisfaction
Sep 2015Present
Digital & Content Marketing Consultant

Freelancer

Selected projects include:

FieldPulse - Social Media Launch 

  • Developed and implemented B2B social media strategy to generate growth and social reach
  • Created multiple types of social content including visuals, videos, GIFs and more
  • Increased following on all social platforms such as Facebook, Twitter, LinkedIn, and Google+
  • Promoted content to drive organic traffic to main website

SPARTA Indy - Social Media Manager

  • Managed and published B2C social content via Facebook, Twitter, Instagram, among other platforms based on latest trends from targeted consumers

Physician Revenue Services - Instagram Marketing

  • Kickstarted the B2B company's Instagram account to drive awareness and engagement with informational content to targeted audience
June 2016Oct 2016
Buffer

Twitter Squad (Volunteer)

As a member of the Buffer Twitter Squad, I collaborated with the Happiness Hero team to ensure top-notch technical support through the Buffer Twitter account.

  • Provided support to the Buffer Twitter Happiness Heroes' by sending out support Tweets promptly from the official Buffer account with over 887K followers 
  • Crafted tweets with .gifs, emojis, and cheerful content to show appreciation to Buffer customers
  • Utilized customer service skills to reply and answer various types of tweets
Dec 2015Oct 2016
Macho Mensch Movers

Social Media Manager

Built, launched, and operated all social profiles (Facebook, Twitter, Instagram, LinkedIn).

  • Managed paid Facebook advertising such as promotional strategy and conversion optimization
  • Applied Hootsuite and SproutSocial to manage and measure social media activities
  • Engineered and implemented social content strategy 
  • Created ads via Facebook Ads Manager that achieved 520 website clicks in 7 days
  • Increased tweet impressions by 390% from 8,593 (April '16) to 42K (29 days for May '16)
Nov 2015Nov 2016
Cut Cable Today

Freelance Copywriter

Crafted branded copy via WordPress and assisted with blog metrics and comments.

Oct 2015Nov 2016
Birds Watcher at FanSided.com

Staff Writer

  • Composed timely Baltimore Orioles coverage with research-backed content
  • Utilized Yoast SEO and analytics to optimize article for the FanSided Network
  • Collaborated with the Senior Editor to discover unique aspects of optimal storytelling
May 2011May 2015
National Archives and Records Administration (NARA)

Archives Technician - Federal Government (Student time-limited appointment)

  • Managed and operated flow of the public research room to instruct and assist customers on proper use of historic records 
  • Initiated the planning for the Federal Lands Highway Program project and independently arranged and preserved 100 cubic feet of rolled architectural drawings
  • Digitized approximately 2,000 reference reports to PDF and constructed folder to be placed in NARA’s electronic finding aid server

Education

Aug 2011May 2015
Radford University

Bachelor of Business Administration

Earned a Bachelor of Business Administration degree in marketing from the College of Business & Economics at Radford University.

Skills

Digital Marketing & Communications
  • Implement proven digital strategies to help companies and clients drive authentic business objectives
Content Marketing Strategy
  • Produce compelling, clean and conversion-focused copy
  • Uncover latest trends to produce authentic content strategies that builds trust and ignite engagement
  • Deliver data-driven marketing initiatives and clean copy to help companies gain loyal customers through an array of channels
SEO/SEM
  • Comprehensive keyword research that includes long-tail keywords and latent semantic indexing (LSI) keywords
  • Build research-backed SEO tactics involving keyword research, outreach campaigns, link building, and much more
  • Up-to-date with the latest and best practices in SEO algorithm changes
  • Craft optimized meta data and on-page content that includes target keywords, enhance click-through rates, and heightens user experience

Tools: Ahrefs, Google Analytics, Google Trends, WordTracker, SEMRush, Keyword Discovery, AnswerThePublic, and more

Social Media Marketing
  • Motivate new and evolving consumer needs through social media publishing. Plan and build memorable social content that drives brand awareness.

SMM experience: Buffer, Hootsuite, Sprinklr, Simply Measured, AgoraPulse and SproutSocial.

Social platform experience: Facebook, Twitter, Instagram, Reddit, LinkedIn, Quora, Snapchat, Google+, Pinterest, and evolving social channels.

Writing & Editing
  • More than four years of journalism experience
  • Craft, edit and optimize web content
  • AP stylebook
Project Management
  • Planned, executed  & managed a number of digital marketing projects related to company’s core activity leading small teams of designers and developers

Tools: Zoho, Asana, Google Apps (Docs, Sheets, Drive, Slides), Microsoft Office Suite (Word, Excel, PowerPoint, Access)

Growth Marketing
  • Distinguish and execute data-driven growth tactics to drive demand and deliver more loyal customers. Investigate all perspectives of the conversion funnel to accelerate acquisition and retention
Social Media Design
  • Design engaging and consumer-driven social media visuals including images, GIFs, videos, infographics, informational visuals and more

Portfolio

Selected portfolio items from writing and SEO to content creation, digital and social marketing.

volunteer

Catholic Youth Organization, Catholic Heart Workcamp Volunteer - Summer of 2005-2010 (six summers)

  • Attended annual summer trips to various locations on the east coast to assist families in need
  • Assisted with planning and organizing weekly meetings, fundraisers, and events
  • Coordinated and led summer youth programs at the Church of Nativity

 

Burke Basketball Association, Coach

  • Head coach for the Burke Basketball Boys 8th-grade team during the winter seasons of 2008, 2009, and 2011
  • Developed and structured handout for players and parents that included team schedule, my contact information, season goals, team rosters, and league policy 
  • Communicated with team parents after practices and games about questions or ideas 
  • Organized a team of 12 players and educated them in basketball fundamentals and sportsmanship

American Red Cross, Logistics: Warehousing and Supply

  • Organized and maintained inventory of materials 
  • Assisted warehouse employees/volunteers with unboxing pallets 
  • Digitized index card records for filing placement

The National Archives and Records Administration

  • Boxed, stored, and organized film to designated areas
  • Accurately unloaded film and neatly placed them on assigned shelves
  • Prepared inventory by labeling specific film with archival description