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Develop new products and campaigns that challenge the limits of social and digital technologies.


  • Top performance and achievement in a variety of industries
  • Conceptual development and execution of digital engagement strategies 
  • Leadership, management and participation in cross-functional teams
  • Researching, launching, and promoting new products
  • Social Web best practices and Search Engine Optimization techniques
  • Product Management and Software Development best practices
  • Ability to communicate and develop good relations across language barriers and cultures
  • Creating, defining, planning and promoting new products
  • Measuring and meeting financial goals and business metrics
  • International marketing and sales experience in both emerging and leading edge technology markets
  • Recognition of evolving trends and ability to discern behavioural motivations
  • Leadership and management skills in a highly technical environment

Work experience

Jun 2015Present

Vice-President, Digital and Social Communications, Engagement Strategies

Hill+Knowlton Strategies


  • Plan and execute digital campaigns with clients from a variety of industries
  • Integrate content marketing, social and public relations campaign components
  • Product life cycle for H+K Engagement Products
  • Co-Manage National H+K Canada Digital and Technology Team
  • Mentor and develop junior staff members


  • Award winning campaigns with Corby Digital including new Absolut Vodka website
  • Restructured individual digital groups into National Digital and Technology Team
Sep 2012Jun 2015

Director of Social Media

Hill+Knowlton Strategies


  • Leverage Ascentum Engagement Technologies and expand product offering to include Question & Answer Forum
  • Product requirements from different stakeholders – primarily Federal, Provincial and Municipal  Governments
  • Lead online strategies including Social Media and Engagement technologies
  • Execution of over 50 Digital and Social Media campaigns


  • Award winning Digital and Social campaign with Motorola and Justin Bieber
  • CIHI award winning campaign to launch Canadian Health Metrics
  • Social and Digital Engagement growth out paced Digital only business
Sep 2009Aug 2012

Director of Social Media

Ascentum, Inc


  • Creation of Ascentum Choicebook™ and Idea Forum Products
  • Business development and account management
  • Leverage Social Media tools and Engagement techniques for public consultation projects
  • Execution of over 30 Social Media campaigns with the Federal Government
  • Design Facebook and Social Web applications to be used to promote government programs
  • Industry relationships with Facebook and Google


  • Public Health social and digital engagements on childhood obesity and H1N1 vaccine priorities
  • Digital Economy public consultation and idea forum
May 2007Sep 2009


Refresh Partners


  • Start-up agency focused on Facebook Marketing and Facebook Apps
  • Development of advertising concepts and campaigns to meet customer needs
  • Development of industry partnerships with Facebook and Joyent
  • Co-Organizer of the Toronto Facebook Camp, bringing together 400 developers and marketing professionals interested in Facebook
  • Execution of over 40 campaigns using Facebook Applications, Facebook Pages, Twitter and MySpace


  • Cannes Yellow Crayon award winning campaign with Crispin Porter and the Whopper Sacrifice for Burger King
  • Initial Facebook campaigns with Dodge Caravan, Adidas Canada, Burger King and Diet Coke
May 2005May 2007

Brand Manager / Product Manager

Trader Corporation / Trader Media Corporation


  • Responsible for the success of
  • National brand responsibility for all Trader Corporation Real Estate, Home Décor, Shopping, and Employment brands
  • Profit and Loss responsibility for 64 magazines and online titles
  • Develop national advertising strategy for Real Estate
  • Balance strategy to promote both print and online publications
  • Build partner relationships with MSN Sympatico and Google
  • Develop product roadmaps and define product release schedules
  • Build use cases based on customer interviews and feedback
  • Lead new initiatives for advertising performance tracking and search engine optimization
  • Produce competitive analysis on direct and indirect competitors


  • Combined regional automotive businesses into to become the leading online automotive website in Canada
  • Launched 17 new regional Employment and Real Estate businesses with a supporting national website under HomeTrader brand
Jun 2000May 2005

Product Manager



  • Responsible for the success of the product
  • Manage product financials, revenue targets, costs, gross margin
  • Ownership of revenue, pricing and licensing model
  • Define market requirements and business case for new products
  • Develop product roadmaps and product release schedules
  • Build use cases based on customer interviews and feedback
  • Co-ordinate with development, technical support, quality assurance, marketing, PR and sales groups
  • Build partner relationships and develop success stories for Cisco AVVID, Microsoft MPAC
  • Develop competitive analysis on direct and indirect competitors


  • Transformed movian product line from custom focused product into Mobile Phone focused OEM toolkit, increased revenue 3000% 
  • Launched several new products focused on Phone manufacturer's security needs, lead to Certicom acquisition by Blackberry


Jan 2003Apr 2007

Business Management Fundamentals

University of Toronto - Continuing Education

Business Management course covering a variety of  management streams using similar course materials to the University of Toronto MBA program. Completed part-time during the evenings and weekends.  

Course list:

Business Management, Business Strategy, Financial Management, Accounting, Human Resources, Business Law, Marketing Management and Management of Information Systems

Jan 2000Apr 2002

Game Design for Non-Programmers

Sheridan College

Sheridan College Game Design for non-Programmers program.  Focus on developing game design concepts and requirements.

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