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Colin Smillie

Software and IT Executive



Develop new products and campaigns that challenge the limits of social and digital technologies.


  • Top performance and achievement in a variety of industries
  • Conceptual development and execution of digital engagement strategies 
  • Leadership, management and participation in cross-functional teams
  • Researching, launching, and promoting new products
  • Social Web best practices and Search Engine Optimization techniques
  • Product Management and Software Development best practices
  • Ability to communicate and develop good relations across language barriers and cultures
  • Creating, defining, planning and promoting new products
  • Measuring and meeting financial goals and business metrics
  • International marketing and sales experience in both emerging and leading edge technology markets
  • Recognition of evolving trends and ability to discern behavioural motivations
  • Leadership and management skills in a highly technical environment

Work History

Jun 2015Present

Vice-President, Digital and Social Communications, Engagement Strategies

Hill+Knowlton Strategies


  • Plan and execute digital campaigns with clients from a variety of industries
  • Integrate content marketing, social and public relations campaign components
  • Product life cycle for H+K Engagement Products
  • Co-Manage National H+K Canada Digital and Technology Team
  • Mentor and develop junior staff members


  • Award winning campaigns with Corby Digital including new Absolut Vodka website
  • Restructured individual digital groups into National Digital and Technology Team
Sep 2012Jun 2015

Director of Social Media

Hill+Knowlton Strategies


  • Leverage Ascentum Engagement Technologies and expand product offering to include Question & Answer Forum
  • Product requirements from different stakeholders – primarily Federal, Provincial and Municipal  Governments
  • Lead online strategies including Social Media and Engagement technologies
  • Execution of over 50 Digital and Social Media campaigns


  • Award winning Digital and Social campaign with Motorola and Justin Bieber
  • CIHI award winning campaign to launch Canadian Health Metrics
  • Social and Digital Engagement growth out paced Digital only business
Sep 2009Aug 2012

Director of Social Media

Ascentum, Inc


  • Creation of Ascentum Choicebook™ and Idea Forum Products
  • Business development and account management
  • Leverage Social Media tools and Engagement techniques for public consultation projects
  • Execution of over 30 Social Media campaigns with the Federal Government
  • Design Facebook and Social Web applications to be used to promote government programs
  • Industry relationships with Facebook and Google


  • Public Health social and digital engagements on childhood obesity and H1N1 vaccine priorities
  • Digital Economy public consultation and idea forum
May 2007Sep 2009


Refresh Partners


  • Start-up agency focused on Facebook Marketing and Facebook Apps
  • Development of advertising concepts and campaigns to meet customer needs
  • Development of industry partnerships with Facebook and Joyent
  • Co-Organizer of the Toronto Facebook Camp, bringing together 400 developers and marketing professionals interested in Facebook
  • Execution of over 40 campaigns using Facebook Applications, Facebook Pages, Twitter and MySpace


  • Cannes Yellow Crayon award winning campaign with Crispin Porter and the Whopper Sacrifice for Burger King
  • Initial Facebook campaigns with Dodge Caravan, Adidas Canada, Burger King and Diet Coke
May 2005May 2007

Brand Manager / Product Manager

Trader Corporation / Trader Media Corporation


  • Responsible for the success of
  • National brand responsibility for all Trader Corporation Real Estate, Home Décor, Shopping, and Employment brands
  • Profit and Loss responsibility for 64 magazines and online titles
  • Develop national advertising strategy for Real Estate
  • Balance strategy to promote both print and online publications
  • Build partner relationships with MSN Sympatico and Google
  • Develop product roadmaps and define product release schedules
  • Build use cases based on customer interviews and feedback
  • Lead new initiatives for advertising performance tracking and search engine optimization
  • Produce competitive analysis on direct and indirect competitors


  • Combined regional automotive businesses into to become the leading online automotive website in Canada
  • Launched 17 new regional Employment and Real Estate businesses with a supporting national website under HomeTrader brand
Jun 2000May 2005

Product Manager



  • Responsible for the success of the product
  • Manage product financials, revenue targets, costs, gross margin
  • Ownership of revenue, pricing and licensing model
  • Define market requirements and business case for new products
  • Develop product roadmaps and product release schedules
  • Build use cases based on customer interviews and feedback
  • Co-ordinate with development, technical support, quality assurance, marketing, PR and sales groups
  • Build partner relationships and develop success stories for Cisco AVVID, Microsoft MPAC
  • Develop competitive analysis on direct and indirect competitors


  • Transformed movian product line from custom focused product into Mobile Phone focused OEM toolkit, increased revenue 3000% 
  • Launched several new products focused on Phone manufacturer's security needs, lead to Certicom acquisition by Blackberry


Jan 2003Apr 2007

Business Management Fundamentals

University of Toronto - Continuing Education

Business Management course covering a variety of  management streams using similar course materials to the University of Toronto MBA program. Completed part-time during the evenings and weekends.  

Course list:

Business Management, Business Strategy, Financial Management, Accounting, Human Resources, Business Law, Marketing Management and Management of Information Systems

Jan 2000Apr 2002

Game Design for Non-Programmers

Sheridan College

Sheridan College Game Design for non-Programmers program.  Focus on developing game design concepts and requirements.

Product Requirements That Work

Pragmatic Product Management

Breakthrough Facilitation for Product Managers

Wakelin Group

SPIN Sales and Marketing Training

Hawthorne Group

Effective Product Management

Pragmatic Product Management