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Summary

Have amazing experience in building people powered networks – founded startup  Dressboom (fashion swapping platform in Ukraine and UK). Love to surprise users with great experience and build products that solve real problems. Can communicate my idea to the media - have been featured in 30+ articles, 3 TV shows. Most proud of mentions in Forbes, BBC, vc.ru, Producthunt, M1 etc. Fearless and charismatic person - have great experience in negotiations, making presentations and talking on the stage. 

Previously contributed to the largest construction projects in Ukraine as a Chief of the organizational division. Secured global business development experience and skills in luxury tourism  -  built and managed partnerships with global hotel chains.

Looking to join a big-thinking  company with people empowered products.

Career Track

Sep 2013Present

CEO, co-founder

Dressboom Ltd.

www.dressboom.com.ua,  www.dressboom.co.uk 

Dressboom Ukraine is a fashion swapping platform. Provides women with unique money-saving shopping tool. Dressboom UK is a shopping app for preloved and vintage fashion. Both startups are peer-to-peer platforms with curated user-generated content.

Responsibilities:

  • vision, business development  and marketing strategies
  • building dedicated customer service and support
  • recruiting talented team
  • increasing product awareness and adoption, building highly engaged user community
  • managing social media presence and PR outreach
  • creating articles, blogposts, giving interviews for media, presenting the company at TV shows
  • defining and controlling KPIs
  • driving partnerships
  • fundraising / investor relations
  • budget controls
  • presenting the Company at industry events (Seed Forum London/Kyiv, Web Summit Dublin, IDCEE, etc)

Achievements:

  • created one of the top innovative products in Ukraine
  • got 10 k users on board, who made 12 k transactions
  • built partnership with 20 Ukrainian top-level fashion designers
  • built and inspired a dedicated team of 6 professionals
  • more than 30 articles, 2 TV shows and a radio show about Dressboom Ukraine, broadcasted on BBC, interviewed by Forbes Ukraine
  • got Dressboom UK  featured on ProductHunt, Betalist, Startups.co.uk
  • raised investments from 2 venture funds
  • 4 months in London as a part of Fiedler investment program and 2 weeks in Sillicon Valley with Happy Farm Ventures
Oct 2012Aug 2013

Head of Organizational Department

International Airport "Boryspil"

http://kbp.aero

The busiest airport in Ukraine handling around 65 % of passenger air traffic of Ukraine - over 8 million passengers per year. 

Responsibilities:

  • staff recruitment and motivation
  • managing team of 3 direct reports
  • organizing meetings and events
  • control of tasks execution by different departments
  • executive assistance to the Construction Director
Jun 2010Sep 2012

Head of Organizational Department

National Sport Complex "Olympiyskiy"

http://nsc-olimpiyskiy.com.ua

Headlining stadium of the EURO 2012 football championship.

Responsibilities:

  • managing team of 5 direct reports
  • controlling the fullfilment of the objectives defined by CEO to various departments
  • organising events (meetings, celebrations)
  • negotiations with foreign partners (German, British construction companies)
  • executive assistance to CEO, occasionaly translation
Oct 2009Mar 2010

Sales & Product Manager

Loyal Luxury Club (now Terma Travel)

www.terma-travel.com

Responsibilities:

  • management of the worldwide partner network
  • representing company during travel exhibitions
  • analytics (SWOT, products, sales, competitors)
  • development of new destinations (Switzerland, Austria, exotic islands)
  • working with domestic travel agencies and direct VIP-clients
  • marketing activities: email and content marketing
Mar 2006Oct 2009

Sales & Marketing Manager

Princess World Luxury Travel Service

http://princessworld.com.ua

Responsibilities:

  • bulding and managing world-wide partnerships with hotel chains
  • supporting VIP clients (sustainining tailor-made tours all over the world)
  • content management,  online/offline marketing
  • creating content for the Company's catalogue
  • scouting for new destinations (France, Austria, Germany, Greece, Italy, Russia, Switzerland)
  • driving sales
  • representing company on international travel exhibitions and events (ITB, MCTM, UITT, Leading Hotels Roadshow)

Education

Skills

Marketing

SWOT analysis, business canvasing, vision and mission. Definition and tracking of the KPIs sets and user life-cycle scenarios. 

Social media presense and content marketing. Win-win partnerships and long-time relations. Setting up and tracking online marketing campaigns in different channels, managing social media accounts, writing articles, blogposts.

PR

Creating interesting cases for journalists, decent network of media professionals in Ukraine and internationally.

Product development

Building, tuning and tracking conversion funnels, defining and setting up retention and feedback loops, figuring out product AHA! moments and driving users faster to them, referral and virality mechanisms.

Tools and buzzwords

CAC, CPC, LTV, Google Analytics, Hootsuite/BuzzSumo/BuzzStream, Facebook Advertsing, Jira, Slack, Freshdesk, LivePlan. Demonstrated knowledge of Microsoft Word, Excel, PowerPoint, Adobe PhotoShop and many other tools.

Foreign languages

English (fluent), German (basic), Spanish (basic).

Personal Skills

Like challenging tasks and working in agile multicultural environment, can thrive in a startup culture. Have great organizational and writing skills. Motivated, compulsive about reaching the company goals.