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Work History

May 2016Present

Sr. Director of Marketing

Icertis

Demand Generation, Digital Marketing and Marketing Operations

Aug 2013Apr 2016

Director - Marketing

Instart Logic 

Achievements:
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● Increased leads and opportunities from marketing sources exponentially YoY. Contributed to bringing in millions in net new opportunities to the sales pipeline

● Boosted web traffic by 5x YoY through a combination of SEO, content marketing and lead generation campaigns. Overall organic traffic is up by 120%+ YoY. Re-launched the corporate website in 2015, revamped the site again in 2016

● Set up and managed marketing operations infrastructure and reporting - from marketing automation and website analytics to collateral design and 360 degree targeted campaigns


Responsibilities:
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● Digital Marketing: Advertising campaigns, webinars, website, landing pages, SEO, email marketing, CRM and marketing automation, collateral creation (PPTs / Datasheets / Infographics), analytics and dashboards, Named account marketing tactics and execution.

● Demand Generation: Develop and manage high-impact inbound lead generation and nurture programs though content generation and dissemination, to deliver a steady pipeline of high-quality leads to the sales team

● Marketing Operations: Market research, content creation, marketing automation, knowledge management for sales and marketing collateral

Dec 2009Jul 2013

Director - Marketing

Thismoment, Inc
    • Thismoment, Inc is a US based Sierra Ventures/Trident Capital funded start-up in the Social Media and SaaS space. Responsibilities here include leading a small team and being accountable for:
      • Online Marketing – Social Media, Email marketing, PPC campaigns, SEO
      • Marketing Communication – Digital and print collateral
      • Product Marketing – Product pricing, launch, campaigns, strategy
      • Lead Generation through multiple channels
      • Sales Support – Proposals, SOWs, RFPs
Feb 2009Oct 2009

Program Manager - Global Online Marketing Programs

Dell International Services
  • [Online Marketing] Global Online Team, managing
      • Product Launches and programs - PartnerDirect and related Dell.com initiatives
      • Aspects of Dell’s Social Media presence [Twitter, Facebook, Community.dell.com]
      • Contributing to Information Architecture, Process and Design of the Next Generation of Dell.com
Apr 2006Feb 2009

Manager - Marketing

Aztecsoft Ltd. [MindTree Ltd]

As the Head of Corporate Marketing, my responsibilities here included:

  • Overseeing all branding activities, external and internal
  • Revamping and maintaining the Aztecsoft corporate website
  • Reworking all internal websites (Intranet, HR tools, Training tools)
  • Planning all branding activities, including events, media spend and ROI calculations
  • Buzz marketing and Viral marketing activities to promote the Aztecsoft brand to technologists
  • Supporting the Sales team with all marketing collateral – presentations, brochures, events
  • Interfacing with multiple agencies to develop corporate branding and sales collateral
  • Public relations – coordination and agency interface
  • Internal communication: setting the stage, drafting and disseminating all internal communication
Sep 2002Mar 2006

Project Group Head

Synapse Information Services

When working with over 30 clients, was responsible for:

  • Communicating with multiple clients daily, coordinating with local teams
  • Analyzing business problems, creating solutions
  • Managing relationships, being a trusted advisor to clients
  • Writing copy for collateral, Conducting fact-finding exercises
  • Making sales pitches for new initiatives, driving new business
  • Coordinating with vendors and 3rd parties for production
  • Creating solutions proposals, Planning projects and assignments
  • Making creative briefs, Managing the internal team involved
  • Writing HTML /CSS code for websites

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  • Led and managed a team of professionals, team size varied with time between 3 - 25 members
  • Experienced in Pinpointing issues and attention areas, Recording events, Involving team members in meetings and discussions, Coaching members with various skills and Evaluating member's performances every month

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Education

Executive MBA (EGMP)

IIM Bangalore