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Work experience

Feb 2011Present

Marketing Manager

IK Retail Group
  • Supervised marketing and content-creation for G-Star Raw, Kiko, Piazza Sempione, Billionaire Italian Couture, Andrew’s Ties, Freddy Italy, DNA 2050 and Emporium DNA stores as well as Sette Osteria restaurants
  • Assisted and facilitated client companies with entry and/or expansion in the U.S. consumer retail marketplace
  • Attended New York fashion week and provided seasonal trend guidance to buyers
  • Initiated editorial content/story ideas at the beginning and throughout the season that are both commercially and editorially viable, multi-layered and in keeping with the brands 
  • Styled merchandise and acted as art director in photoshoots to ensure preservation of brand character and authenticity
  • Developed print and online advertising campaigns for each brand
  • Supervised the production of publicity materials such as lookbooks and brochures
  • Authored promotional write-ups, and created headlines, subheads and photo captions for print and online product features
  • Maintained and updated online fashion-related content, including seasonal lookbooks and must-haves
  • Collaborated with international brand representatives as well as IK Retail Group’s buying and merchandising departments to effectively communicate seasonal concepts and brand identity
  • Liaised with outside media vendors and agencies, and retail management to raise brand awareness
  • Oversaw, edited and wrote copy for all promotional activities including magazine promotions, weekly customer emails, boutique banners, competitions, co-branded projects, and designer and trend-focused campaigns
  • Determined and implemented strategy to build infrastructure to continually support online growth for both domestic and international e-commerce teams
  • Managed and executed the overall marketing budget
Nov 2008Feb 2011

Consultant, Retail Leasing and Communication(Istanbul Sapphire Project)

Kiler Holding
  •  Developed an annual integrated business/marketing plan for the brands within the context of agreed strategies that maximize growth, long term productivity and lifecycle of brands
  • Conducted the research for consumer markets, monitored market trends and identified potential areas in which to invest, based upon consumer needs and spending habits.
  • Determined the demand for products and services offered by the company and its competitors
  • Managed the proposal writing for overseas accounts, shareholders and brand representatives
  • Carried out the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, trunk shows, copywriters, media buyers and printers.
  • Supervised the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
  • Worked in joint projects with Vittorio Moltedo(Bottega Veneta), Corto Moltedo, Jones Lang Lasalle, Pretty Ballerinas, Jaime Mascaro Spain
Jan 2004Apr 2007

Account Executive

Hill & Knowlton Istanbul
  • Acted as a client-facing lead on F&B accounts
  • Executed strategic communications campaigns including proactive media relations, digital & social content projects, events and award programs and more for brands and institutions, including P&G, Unilever, Pernod Ricard as well as attending new business presentations
  • Assisted in the development of campaign strategy, press materials, pitches, client messaging and thought leadership programs
  • Hired and collaborated with professional convention planners and caterers for events
  • Prepared daily media monitoring reports and monthly blog reports on issues of relevance to clients
  • Organized and administered courses on blogging to educate the clients on the emerging power of internet media and the important issues discussed in the blogosphere
  • Maintained and updated the client websites
  • Developed and maintained good working relations with the media-local, national, and international newspapers, magazines, radio and television network




University for Peace

Multicultural Awareness



University of Indianapolis

International Relations with a focus on Global Security



London School of Public Relations

Strategic Marketing



Istanbul State University

International Relations

Founder of European Union Working Group