To develop and motivate teams with a strategic vision to achieve business goals through effective online marketing.
·Results driven Online Marketing Professional with over 4 years of experience.
·Managing internet marketing campaigns for UK based B2C websites selling over 1000 healthcare products.
·An MBA (e-Marketing) with a unique combination of skills including Business Management (M.COM), Website Designing & Software Development (GNIIT).
·Expertise in Online Marketing, Website Management, Integrated Digital Communications, Online Brand Management and Product Launches.
·Experience in successful planning and execution of internet marketing strategies to achieve targets
·Defining strategies for customer acquisition, customer retention and reactivation of dormant customers.
·Excellent interpersonal communication and organizational skills with proven abilities in team management, vendor negotiations, customer relationship management and strategic planning.
Comparison Shopping Engines and e-marketplaces
E-mail Marketing and Viral Marketing
Affiliate Network Management
Search Engine Marketing
Search Engine Optimization
Mar 2006 - Present
Online Marketing Executive for the UK Healthcare unit
Key Result Areas :
·Plan, budget and develop online marketing campaigns, monitor the performance of the Internet business and formulate strategies to achieve given targets.
·Liaise with agreed internal and external suppliers and agencies as well as all members of the online & offline marketing teams to ensure strategies and objectives are achieved
·Manage the development ofkey UK websites including maintenance and suggestions for enhancements
·Define and execute strategies for new product launches and managing brands online
·Designing & Testing the SAP CRM e-commerce module with the development team from Accenture
Jan 2003 - Jul 2003
Content Developer for international e-learning projects
TATA INTERACTIVE SYSTEMS (TIS)
Developed e-learning modules on technical subjects like Flash, Java, Windows Security, e-business and Web Services for US based clients like IBM.
Jun 2002 - Dec 2002
Technical Writer for the Knowledge Solutions Business unit
Wrote articles on technical subjects like Aspen LMS, Linux, Solaris, ICON, Mercury, ICI, Commerce Server 2002, Software Project Management and Software Engineering for US based reference site www.books24X7.com
Jan 2009 - Present
Certificate in Digital Marketing
Institute of Direct Marketing, London
One year course from Institute of Direct Marketing, London - www.theidm.com
It covers topics such as brand and product management, marcoms, business development, channel management, campaign management, direct marketing, e-commerce, database management, CRM, loyalty programs, customer insight, analysis or metrics, selecting, briefing and managing suppliers, services or agencies.
Mar 2007 - Mar 2005
SECURED FIRST CLASS
A two year Masters Degree from the University of Mumbai - www.mu.ac.in
The Business Management specialization includes subjects such as Human Resource Management, Marketing Strategy and Plan, Organizational Behavior, International Marketing and Entrepreneurship Management.
Mar 2006 - Mar 2004
SECURED FIRST CLASS
A two year Post-graduate course from MET Institute of Management- www.met.edu
This e-Business Management course with Marketing specialization focuses on subjects like Introduction to e-commerce, IT for Management, Strategy Management, e-marketing and Advance e-commerce.