CREDICARD / REDECARD S/A – São Paulo, SP July/91 – October/08 Sales Director Headed a team of 61 direct employees (07 managers) and 129 outsourced sales promoters. Responsible for developing and handling business strategies related to increasing the client base and the market share for attracting Mastercard, Diners Club and Maestro transactions in the states of: São Paulo, Paraná, Santa Catarina and Rio Grande do Sul. Responsibilities also included negotiations directly related to maintaining and increasing the client base with all the main retail chains in the market. Set up strategic plans for product expansion, determining parameters for the products offered by the sales team, client analysis and quality and productivity indexes, active participation in preparing strategic planning and structuring sales and marketing activities for Retail and Wholesale Products, handling market studies and analyzing cost-benefit relationships for sales activities, managing the strategy for introducing new products, and coordinating Corporate Projects.
Feb 2009 - Present
Ebisu Crédito Ltda
Company of financial intermediation for the banks. Products: car financing, direct credit to the retail, real estate financing, etc.
1991 - 2008
Professional in Sales and Marketing with 17 years of experience in the credit and debit card market in companies such as Credicard S/A and Redecard S/A and 04 years of experience in the corporate market for financial data in companies such as CMA Consultoria, Métodos e Assessoria Mercantil Ltda. Experienced in P&L management, in developing marketing programs to promote sales and client fidelity by using database marketing tools and relationship marketing. Excellent results for developing marketing campaigns to increase the market share in the credit/debit card market.