Jointly developed the business architecture of CRM (sfCRM) software especially rapid verticalization using zero IT resources. Specified functional specifications of CRM based on market requirements and competitor s offerings. Responsible for customer satisfaction. Worked as a pre-sales consultant with channel partners to evangelize sfCRM to new prospects. Assisted in the post sales implementation with key customers. Developed marketing and sales collateral and scripts for in-house and partner use. Worked with sales team to setup partner channel in the US/Europe and Indian markets.