Summary

I graduated from the University of Alabama with a degree in Communication and Information Sciences.

With my PR background, my goal is to build positive, meaningful relationships between a brand and its public to ensure an organization's long term success. 

From writing to branding and identity, graphic design and telecommunications and film, I hope to use my creative skills over a variety of traditional and digital media to develop fully integrated marketing strategies that will enhance an organization's image by creating a full brand experience for the consumer. 

Where there's a will... there's a ZARAH! I love every aspect of the communications industry, and with my ambitious, passionate and tenacious spirit, I WILL do it ALL. Someone once told me, "Don't dream it, BE it!" And I haven't stopped since.

Work History

Work History
May 2011 - Jul 2011

PSA Production Team

University of Alabama

 • Assisted in developing and coordinating PSA for tornado relief

 • Worked synergistically with PR team and production partners to establish media

and community relations and maximize promotional opportunities

Aug 2010 - Apr 2011

Marketing Team

Rock by the Sea

 • Helped in media, artist and community relations as well as market analysis

research

 • Redesigned print communication pieces consistent with established visual identity

 • Maintained engaging social media presence by providing frequent updates,

producing weekly YouTube videos on tight deadlines and organizing an online trivia

contest

 • Succeeded in raising the most money and event participation in RBTS history

Aug 2010 - Feb 2011

Event Branding

Rock Quarry Elementary

 • Devised a visual identity system with promotional/advertising pieces for race

 • Provided brand strategy and expression, audience profiles and touch points

 • Worked directly with client to meet budget and satisfy corporate sponsors

Sep 2010 - Nov 2010

Promotional Video Production

University of Alabama Alumni Association

 • Created, scripted, shot and edited video to promote National Alumni Association

 • Developed supplemental print piece to enhance promotional efforts

Jul 2010 - Sep 2010

Public Relations Team Leader

United Cerebral Palsy of West Alabama

 • Composed The West Alabama State Fair and Exposition Communication Plan and

assisted in the implementation

 • Conducted extensive research to create a situation and SWOT analysis

 • Created a media kit, logo, series of news and audio releases as well as pitch letters

and designed promotional/advertising pieces to present for client approval

 • Received Student Excellence Award at annual PRCA state conference

Aug 2009 - Dec 2009

Sales/Marketing Intern

Walt Disney World

 • Utilized “Merchantaining,” Disney’s strategy to combine marketing and

entertainment in promoting sales in a Fortune 100 company

 • Assisted and communicated with guests on a daily basis; aided management with

store layouts and displays to ensure the highest potential sales

 • Completed multiple tasks under pressure to ensure approximately 20,000 guests

per day had a flawless Disney experience

May 2009 - Jul 2009

Public Relations Intern

COW PR

 • Participated in global business and communications with an award-winning PR firm

by assisting in campaigns that achieved international media coverage

 • Aided in planning and conceptualizing product launch events as well as

brainstorming and developing product brand extensions for corporate clients

 • Monitored and organized media coverage into a database for campaign evaluations

 • Communicated directly with talent agencies to establish relationships with key

celebrities

• Performed administrative work such as organizing events and calendar dates into a

spreadsheet and packaging and distributing promotional gifts and contest prizes

Education

Education
Aug 2006 - May 2011

Bachelor of Arts in Communication and Information Sciences

University of Alabama

Skills

Skills

Special Skills

   • Bi-lingual Vietnamese, familiar with French  • Knowledge of AP style, skill in writing over a variety of media  • Ability to communicate effectively with a wide variety of social media tools and digital technology  • Excel in a detail specific, fast-paced work environment where multi-tasking and teamwork is a necessity • Proficient in Adobe CS 5, InDesign, Illustrator, Photoshop, GarageBand, FinalCut Pro and Microsoft Office • Equal proficiency in Windows and Mac OS  • Excellent written and oral communication skills  • Highly ambitious, self-motivated, passionate and tenacious