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Work experience

May 2018Present

Principal Solution Engineer Customer Experience (CX)


Working with a multidisciplinary team crafting solutions for Companies across the EMEA region. I am part of the CX presales team which covers solutions around:

- Marketing (DMP, Automation, Optimisation, Analytics)

 - Commerce 

-CRM (Sales, Service)

On my daily day I talk and deliver presentations to C-level individuals, stay up to date on the latest technology trends and lead internal projects related to CX solutions, methodologies and best practices. 

On top of that I lead a series of internal initiatives such as:

  • Enabling new sales and pre-sales reps
  • Product Pillar for Commerce (EMEA)
Jan 2014Apr 2018

Customer Engagement & Commerce Sol. Expert

SAP - Barcelona

South Europe Presales team. Helping organisations innovate and run simpler by understanding their customers (and their context) no matter the channel.

Broad knowledge of the SAP Customer Engagement vision and portfolio which includes Marketing, Commerce (various industries) and CRM solutions.

Jun 2012Dec 2013

Senior Interaction Designer

Raona - Barcelona

I worked in a team with software architects and developers to offer customers the best possible user experience in our custom developed solutions.

Company website

Jul 2009Jun 2012

User Experience Designer


I created prototypes based on user's goals and made sure our applications were state of the art when it came to user experience and user satisfaction.

Worked mostly with Microsoft technologies (WPF, Silverlight, SharePoint, .NET)

Company website

Certifications & Other

Jan 2015Jun 2015

LinkedIn Social Influencer trainer for the Spanish market unit

SAP Internal

As part of an ambitious SAP workforce digitalization process, I was responsible of understanding the traits of a digital influencer in the social media world and helping my fellow presales and sales`colleagues define and enhance their digital personas.

May 2014Jun 2014

TERP10 (Integration of Business Processes in SAP ERP)

SAP Certification
  • Explain the organizational structures used in each business process.
  • Identify the key master data which must be maintained to execute each business process.
  • Discuss the ERP transactions required to complete each business process cycle.
  • Identify the key integration points between the different business disciplines supporting each business process cycle.


Sep 2006Jun 2009

Bachelor's Degree in Multimedia Technologies and Human Computer Interaction

Universitat Politècnica de Catalunya (UPC)

The aim of the degree course in Multimedia is to obtain skills related to multimedia production design, technologies, tools and methodologies, in the fields of artistic creation, entertainment and communication in the industry of digital and interactive content.

Universitat Politècnica de Catalunya