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Summary

For the past four years, I have been working in the marketing industry for various companies, conceiving and creating bold, original content for both print and web properties and interacting with the entertainment, fashion, hair care, and public relations communities. My diverse practical experience, willingness to learn, and strong work ethic are just a few of my many strengths. Thinking of innovative methods to deliver a product or perform a service has been something I've always been proud and passionate of. It is a personal strength that I focus on optimizing regularly. Marketing is such an important aspect of any company so I take my job very seriously on how I have a hand in building a company’s brand. 

Work experience

Jul 2014Feb 2015

Founder

Intellectual Lights Charity

+ Successful self-learning and execution of SEO to effectively optimize the visibility of the charity's website in a search result

+ Raise the profile of the organization's services and campaigns through careful execution of marketing campaigns

+ Creatively design fundraising materials such as leaflets and flyers and implement their distribution

+ Provide full-life cycle project management, organizing fundraising initiatives and events from conception to completion

+ Liaising with potential donors and sponsors regarding the first annual No-Go Charity Gala

+ Recruiting and coordinating the work of potential volunteers to increase awareness of our cause by at least 20%

+ Administrative tasks such as managing budgets, gathering data, preparing reports, and clerical work to meet the charity's needs

Sep 2013Jan 2015

Marketing Analyst/social Media Intern

ColorProof Evolved Color Care

+ Extensively research and compile detailed reports on competitor's pricing of similar products to assist the company in better analyzing the pricing market

+ Develop and implement automated charts using Excel to increase efficiency of social media progress, saving 5+ hours on manual data updates

+ Successfully propose and execute a variety of new ideas for increasing brand and social media awareness including posting weekly Facebook contests

+ Proactively design innovative inspiration boards and visual aids in order to present creative marketing ideas for upcoming advertisement spreads

+ Effectively maintain and keep in constant contact with distributors and clients to ensure optimal project success

Jan 2013Jun 2013

Marketing and Advertising Intern

Exotic Fashion Magazine

+ Developed marketing plans that focused on the ways the business was promoted, how to increase the customer base, how to generate profits and where new growth opportunities could be located

+ Productively maintained and updated the company's Facebook webpage to assure dissemination of pertinent information

+ Designed a strategic plan tailored toward obtaining sponsorship for the company's first annual fashion show over an 8-week process

+ Composed a number of creative articles published in the company's magazine

+ Conducted extensive research on the fashion marketing industry to develop optimized strategies for the company's magazine

+ Actively engaged in weekly meetings with brand-name companies and designers such as Abia Blachaje, Jessica Barkley, and Beach Bunny Swimwear to provide comprehensive support for top productivity and efficiency

Sep 2012Dec 2012

Entertainment Marketing Intern

Allied THA

+ Identified product“ target markets” by utilizing detailed market research, specific population demographics and lifestyle data of the type of targeted customers

+ Managed promotional campaigns involving personal selling, mass selling and sales promotions by developing collateral material, advertising, publicity, trade shows and promotional activities

+ Executed key advertising and publicity plans for newly released movies leading to a 20% increase in audience interest

+ Meticulously analyzed and prepared in-depth reports analysis for brand-name movie companies such as Lions Gate, Pixar, and Dreamworks

Education

Sep 2011Jun 2015

B.A Business Economics

University of California, Irvine

Skills

increasing brand awareness
windows movie maker/i-movie
market research/analysis
adobe photoshop
SEO
early completion of projects/tasks
Social media marketing
Marketing Campaigns
Full life cycle project management
MS Excel/word/powerpoint/outlook
Product marketing

References

Lauren Grether - Head of Marketing @ Allied THA

Phone: (805) 901 - 3244 | Email: [email protected]

Giselle Boone - Marketing Director @ Exotic Fashion Magazine

Phone: (714) 619 - 1085 | Email: [email protected]

Emily Warfel - Executive Chief of Marketing @ ColorProof Evolved Color Care

Phone: (214) 364 - 4668 | Email: [email protected]