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Yvonne Gonzalez

MARKETING/MEDICINE

Summary

I offer a diverse background achieving results in challenging professions including advertising, film production, orthopedics and neurology.  Native English speaker, fluent in written and spoken Spanish.

Work experience

Jun 2013Present

Physician Assistant, Orthopedic Trauma Division

Christus St. Vincent Regional Medical Center, Santa Fe NM

Diagnose and treat a variety of adult and pediatric orthopedic traumatic injuries. Interpret diagnostic tests, determine therapeutic modalities. Apply splints, casts, braces, perform joint aspirations. Surgical First Assistant, first call responsibility for division, consultations, H&Ps, in-patient and clinical duties.  Authored patient education/post-op care modules for Ortho Trauma department.  Collaborated in development of Fracture Liaison Service utilizing AAOS “ Own the Bone” model.  Improved Hispanic patient education, continuity and compliance efforts.

20092013

Physician Assistant

Emas Spine and Brain Specialists, Jacksonville FL

Treated adult neurological disorders in clinical and hospital settings including brain injuries, neuropathies, chronic headaches, stroke, aneurysms, Parkinson's disease, dementia, neuromuscular disorders, and chronic pain. Performed Botox-A injections for dystonia, spasticity and migraines; trigger point and intra-articular injections. 

2008

Vice President Marketing & Communication

United Home Care Services, Miami FL

Responsible for marketing strategy, branding, fundraising and customer service for this $34million non-profit home healthcare agency serving South Florida. Increased inquiry volume 20% within 3 months of launching website re-design and CRM tele-communication system. Raised $200K in donations in 90 days, exceeding donor development goals.

20062007

Managing Partner/Clinician

Jacksonville Plastic Surgery, Jacksonville FL

Performed aesthetic consultations and procedures including Botox A and facial filler injections, laser skin enhancement, hair removal. Managed daily operations. Created joint promotions and special events with local businesses. Developed website with interactive features for appointment booking, customer inquiries, consumer outreach, data mining.

20022005

Physician Assistant

University of Florida/Shands, Department of Orthopedics, Jacksonville FL

Provided clinical and in-patient care at Level I trauma center. First Assistant for joint replacements, trauma and general orthopedic cases. Interpreted diagnostic tests, performed pre-op exams, rounds, intra-articular injections, casting, splinting. Provided research support for School of Medicine faculty.

20002002

Physician Assistant

Nemours Children's Clinic, Orthopedic Department, Jacksonville FL

First Assisted cases for limb deformity (trauma and limb lengthening), scoliosis correction and reconstructive procedures for gait and balance restoration in Cerebral Palsy patients. Performed pre-op evaluations, provided patient and family education, post-operative wound care, did rounds, and clinical care.  Created the first Cerebral Palsy educational conference hosted by Nemours, featuring a panel of industry experts, medical vendors and community resources for over 400 attendees.

19992000

Physician Assistant

First Coast Orthopedics, Jacksonville FL

General ortho practice. First Assistant on joint replacements, ligament reconstructions, arthroscopies. Performed intra-articular injections, wound care, casting and splinting, ordered therapies and appliances.

19971999

Physician Assistant

University of Florida College of Medicine
Physician Assistant Masters Program, Graduated Magna Cum Laude
19951996

Pre-Med undergraduate course work

Miami-Dade Community College

Pre-med science courses, 38 undergraduate pre-requisite science credits for application to PA program.

19931995

Partner

Miller Gonzalez Miller Associates, New York NY

Marketed production services of European commercial directors  to U.S. advertising agencies.

19921993

Account Supervisor

Casanova Pendrill Publicidad, Irvine CA

Managed $26M billings for #2 US Hispanic market advertising agency. Responsible for California Lottery, Pacific Bell, various pharmaceutical clients. Oversaw advertising for NutraSweet Hispanic market launch.

19881992

Motion Picture Industry

Paramount Pictures Corp, The Walt Disney Company, New Visions Pictures

In various positions of ascending responsibility, was responsible for sourcing and development of creative material from concept to production-ready script. Collaborated with producers, directors, novelists and screenwriters. Projects included: Hunt for Red October, Ghost, Days of Thunder, Another 48 Hours, Blood in Blood Out.

Education

B.Sc  Business Administration

Manhattan College

M.Sc Physician Assistant Studies

University of Florida, College of Medicine