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Work experience

Contract Digital Marketing Services

Royal Pavilion & Brighton Museums

Royal Pavilion and Brighton Museums carrying out SEO & Social Media Development/Management and Strategy development. Managing online marketing for Major Exhibitions. Involved both online and marketing offline activities, content strategy and social media engagement.

  • SEO auditing & implementation
  • Social media marketing & implementation
  • Online marketing for major exhibitions including Capturing Colour : Film Invention & Wonder and Bloomsbury Exhibition
  • Social media training
Mar 2010Jul 2010

Digital Marketing Manager (SEO & Social Media)


Digital Marketing Manager specialising in organic and social search engine marketing. Proven experience in leading organic search (SEO) campaigns from initial analysis and strategy phases, through implementation and ongoing management. A specialist in organic search (search engine optimisation and social media optimisation responsible for managing digital marketing campaigns across a wide range of different sectors including recruitment, health service,  tourism and retail to deliver fantastic client results.

Led multi-dsciplinary teams of creative and technical specialists to deliver client campaigns on time and budget. Managing complex SEO campaigns from creative strategy to tactical implementation. Project managed conflicting workloads Improving the quality of organic search campaigns by developing internal processes, systems and training programmes. Communicated new insights and opportunities to clients. Coached and mentored peers and junior team members on social media marketing.

Analysed data from multiple sources including SEO tools, Google Analytics & Hitwise using Excel spreadsheets to produce actionable recommendations for optimisation. Presented  results, SEO strategies and campaign plans to clients using Powerpoint both face to face and conference call. Set realistic KPIs and delivered exceptional campaign results to agreed targets and ROI. Supported sales and marketing with new business pitches and presenting at events.

Apr 2009Mar 2010

Senior Marketing Officer/Web Manager

Brighton & Hove City Council

Managed the development and maintenance of large scale websites, online and offline marketing campaigns including Brighton & Hove City Council and the Royal Pavilion, Museums and Libraries websites.Co-ordinating a network of over 300 web authors I proactively led the development of the council's online services, councillor's blogging initiatives and social media networks. Under my management the website maintained an 'excellent' rating as one of the top 20 Local Authority websites in the UK, for over 6 years. Spearheaded the development of...

  - the citys online and social media strategy

- Instigated online influencer mapping research

- secured the recruitment of the first UK Local Authority Social Media Officer

- developed and implemented cross department communications strategies- managed multiple projects and campaigns - provided expert marketing and communications advice to Directors and politicians

Aug 2008Feb 2010


Webyogi Digital Marketing

Online marketing, SEO, social media, blog development and web design to web standards - for non profit organisations and small businesses, helping them get online and understand the social web.

  • Web and blog development
  • Search Engine Optimisation
  • Search Engine Marketing
  • Social Media Planning
  • Google Analytics, Webmaster Tools and Adwords.
Sep 1998Mar 2009

Web Content Manager

Brighton & Hove City Council

Web and intranet communications, content management, copywriting, online marketing, social media marketing, blogging and online PR. Experience includes :-

- web standards & user centred web design- information architecture - writing for the web- web usability & accessibility

Lead role in maintenance and development of corporate web site meeting with design and web development  teams to plan and develop site content, style and appearance. Using web content management systems, analysis of  website usage statistics. Writing online strategies & reports for senior managers, clients and partnership organisations.

Promoting information about the website to target audiences and partners. Carrying out quality assurance checks on content. Reporting technical problems to IT support staff. Dealing with legal issues, such as copyright and data protection. Managing and engaging with a 300 strong editorial network who research and produce material – text, images and multimedia for publication on the website.

Apr 1997Jun 1999

Public Relations, Marketing & Communications Officer

Brighton & Hove City Council - Social Services

Management of public relations, high quality design consultancy and desk top publishing, internal newsletters, copy writing, researching the needs of users, development of internal and external communications strategy. Consultancy on visual identity, accessibility and usability of all communications media. Management of customer call centre team and conferences.

Mar 1989Jan 1993

Research Analyst

Tameside Council

Research & survey work, policy analysis, collection and analysis of data. Including statistical analysis of geographical information systems and Census profiles, district and workforce trends. Commercial research for planning of large scale inner city developments.

Jan 1988Mar 1989

Researcher Fieldwork

Milward Brown

Responsible for managing fieldwork staff involved in market research for Millward Brown - one of the world’s leading market research companies.


MBA Managerial Sciences



Search Engine Optimisation
  Experience of executing successful search optimisation campaigns for small businesses with proven results:-   Using SEO tools such as Wordtracker, Adwords and Google Insights to research and analyse keywords and phrases Copywriting for search optimisation Producing excel spreadsheets to use in natural search optimsation and pay per click campaigns Integration of search optimisation techniques into client websites, blogs and social media tools Monitor, tracking, and reporting on search metrics, including trend analysis Providing search engine optimisation recommendations Project management and set up of new campaigns Keyword discovery and expansion Experience of researching and analysing competitors    
Good understanding of qualitative and quantative research methods Experience of leading focus groups Experience of using Census and Mosaic date to inform customer insight
Web & Social Media
Good working knowledge of Sharepoint 2007, Word, Excel, Outlook, Visio and other Microsoft packages Advanced understanding of web content management systems and web marketing applications Google Adwords, Wordtracker and other SEO research tools Experience of Google Analytics and other web statistics applications Proficient at building email marketing campaigns and measuring impact Good HTML, CSS and FTP skill set Advanced user of Dreamweaver, Photoshop Experience of blogging platforms including Wordpress customisation Experience of social networking, digital marketing and campaign based projects. Good understanding of social media monitoring and metrics
Marketing Communications & Branding
Excellent inter-personal skills with the ability to form and maintain productive, professional working relationships with a diverse range of individuals and groups. Excellent communications skills, both oral and in writing Ability to work to the highest standards, retaining professionalism Substantial experience of working in a communications role and a solid understanding of different marketing channels, how the media works and design and print processes Experience of working with minimum supervision, project management Considerable experience of the application of house style and visual identity across the full range of media Experience in generating new and creative ideas Good understanding of creative/production processes

On Twitter

When not at work...

I like to:

  • Meditate
  • Do Yoga
  • Have a cuppa with friends and family
  • Play in the park with my son
  • Cycle on Brighton seafront
  • Travel to exotic places
  • Read motivational and inspiring books
  • Smell the roses


Social media, personal development, creative writing, photography, camping, festivals, yoga, cycling, Spotify, Last FM.


Digital Marketing, SEO & Social Media Marketing Professional with a decade of experience in Marketing, Web Development SEO and Digital Marketing. I have project managed the development and maintenance of large scale multi agency public sector websites, strategised online marketing campaigns and delivered integrated SEO & Social Media Audits/Campaigns for major UK and international brands. Experience spans public, health, non profit, retail, recruitment and small business sectors.

Expertise in digital marketing, email marketing, natural search engine optimization (SEO), Pay Per Click (PPC), Social media marketing, web design, Wordpress blog customisation, Facebook fan page development, podcasts, online surveys and polls, webcasts and video optimisation. Exceptional all round knowledge of the digital landscape and an excellent understanding of web content management, accessibility and web metrics. 

Achievements & strengths

  • I have enabled small businesses turnover to improve by 40%  in just one years trading and secured consistently high Google rankings for many clients.
  • Led lntegrated Digital Marketing using Marketing, SEO and Social Media Marketing techniques for targeted internet marketing success and great ROI.
  • Developed innovative social media marketing techniques delivering high ROI on social media web traffic for UK brands
  • Spearheaded online marketing techniques, blogging and social media marketing techniques in the public sector.
  • Maintained an ‘excellent rated’ Local authority website rating for over six years

Core Competencies

  • Excellent Interpersonal Skills, Highly Trustworthy, Ethical, Highly Self Motivated, Target Achiever, Team Player, Proven Track Record, Excellent all round Presentation Skills, Project & Account Management, Strong Listener. Thorough understanding of Digital Media, Online Marketing & Search Engine Optimisation (SEO).


  • Having a diverse skill set I have been described as ‘a dedicated and true business professional’. I relish in a creative challenge and have an energetic enthusiasm for guiding people through the social web to develop relationships and grow online through practical marketing tactics and advice.


I am looking for flexible opportunities, project work, freelance and contract preferably focused on strategic social media marketing but i am open to full time positions with the right company. Having worked agency side I would like to use my expertise for social good and causes.