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Well-experienced in General Management, Sales & Multi-Channel Strategies, and Marketing & Product Management within the European Consumer Electronics, IT, and Mobile industry, I'm used to taking full P&L ownership while bringing various new product categories & technologies from well known A-brands (Jawbone, Bone, Beeze, etc.) successfully to the market. With both local (Benelux) and international (European) experience, I'm skilled at managing large country and HQ teams, embracing a variety of international cultures.

Work experience

Feb 2015Nov 2015

Sales Representative Europe


iCIRROUND was created with simplicity, design, and sharing as its core brand values, surrounding the user with the latest technology so they can enjoy the highest quality multimedia. Icirround's goal is to simplify the consumer's life so they can relax and enjoy the present.

  • Developing the go-to-market strategy for Europe.
  • Adapting marketing, website and packaging to European standards.
  • Finding the right distribution partners in Europe.
Jun 2014Nov 2015

Sales Director Benelux

Internetmedium BV

Internet Medium Europe BV is a Dutch CE and lifestyle distributor that imports and distributes mobile and tablet accessories with a strong focus on Appcessories .The company supplies its business-to-business customers throughout Europe. The result is a strong network of re-sellers and distributors.

  • Implementing App-enabled products into the retail/etail/B2B
  • Setting out sales and marketing strategies.
  • Working on go-to-market strategies and above the line marketing.
Mar 2013Jun 2014

Key Account Manager/Product Management

Tech Data Mobile

Tech Data Belgium Mobile is the leading distributor in telecom, digital television, and accessories. As a part of Tech Data, 25 employees work daily to serve its partners with leading mobile solutions.

  • Product management.
  • Implementing app-enabled products into the retail space.
  • Setting out sales and marketing strategies.
  • Implementing young brands in the Belgian market.
  • Working on go-to-market strategies and above the line marketing.

Dec 2008Feb 2013

Sales Director

VICOTEC International

Vicotec International is a Belgian IT and lifestyle distributor specialising in customised distribution. Since 2005, the company has supplied its business-to-business customers throughout Europe and worldwide. The result is a strong network of re-sellers.

  • Implementing young innovative brands in the Benelux market.  
  • Key-account management with major retail groups like Media Markt, Vandenborre, Krefel, etc.
  • Coordinating marketing and go-to-market strategies with the brands.
  • Major brands: Jawbone, Hyperjuice, Bone, etc.
  • Responsible for leading a small sales-team.
Mar 2000Sep 2008


Berger & Spiering BVBA

Berger & Spiering is a company that specialises in Financial Planning. With a personal approach to customers, the company evaluates and optimises its financial and fiscal situation. Berger & Spiering provides insurance and investment solutions as well as succession planning.

  • Day-to-day operations of the company.
  • Leading a sales team of 6 people.
  • Dealing with insurance companies, banks, bookkeepers.


YB Holding

Management company.

  • As an independent consultant, I maintained my management company to optimise and plan my tasks.



Industrial Engineer

Groep T-Internationale Hogeschool Leuven

GROUP T - Academy aims to undertake teaching, research and development in the broadest sense, both nationally and internationally, from a plurality of world visions.


High school

Sint-Jan Berchmanscollege

ASO  Wiskunde-Wetenschappen


  • Dutch: home language
  • French: excellent
  • English: excellent


  • Golf
  • Scuba Diving
  • Running


Ronald Albers

Director Mobile Services Tech Data Mobile

Marcel Visser

CEO Internet Medium