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Work History

2015 June2015 Aug

Assistant Channel Marketing Manager at the 3rd largest mutual fund company in China

E Fund Management Co., LTD
  • Managed communication with more than 30 sales consultants and executive management
  • Created content for three social media advertising initiatives promoting funds via instant messenger
  • Forecasted and projected stock performance by researching market activity
2017 SpringPresent

Mobile Gaming Market Research

Matchington Mansion
  • Designed questionnaires, discussion guides, observation instruments and logs to gather meaningful feedback from participants
  • Analyzed data using both quantitative and qualitative methods
  • Created and presented results reports to product development and marketing teams within the company
2017 SpringPresent

Reducing Churn rates for Cell Phone Company

Cell2Cell
  • Identified key factors that led to customer churn using CART and Random Forest, being: number of calls to retention team, caring more about children, and handset being refurbished
2017 Spring

Campaign Development

Luxriot
  • Conducted situational analysis and affiliates analysis based on acquisition report, behavior report and conversions report in Google Analytics
  • Advised Luxriot on improving site performance, tracking, setting up goals and overall design
  • Predicted the monthly revenue generated by digital campaigns through analyzing KPIs
2017 Spring

Predicting IMDb Movie Scores

IMDb
  • Built multiple linear regression and decision tree models to predict a movie’s IMDb rating using its quantitative attributes in R
  • Implemented random forest to forecast movies’ IMDb rating ranges, generating the prediction error to be 30%
2017 SpringPresent

PPC Campaign Optimization

Dorje Designs
  • Optimized a small jewelry store’s pay-per-click performance with Google AdWords
  • Improved campaigns based on performance analysis focused on ad group level using pivot tables
  • Proposed new keywords with traffic and costs estimates based on keyword level analysis focused on single ad groups
2016 FallPresent

Retail Pricing Decisions Based on Point-Of-Sales Scanner Data Project

Tropicana
  • Predicted the effect of orange juice pricing on the overall sales using linear regression, semi-log, and log-log models in SAS
  • Determined retail price based on best fitting model expecting to increase weekly gross profit by 36%

Education

Aug 2012Present

Bachelor of  Business Administration (Honours) in Finance 

Hong Kong Baptist University

cGPA:3.10/4.00

2013-2015 Dean's List- Second Class (Division I) Honours

Jan 2015May 2015

Exchange

Georgia Southern University

Exchange student for spring semester

sGPA:3.75/4.00

Dean's List

Jul 2014Aug 2014

Summer Programme

University of Victoria

Courses taken: Business Communications, Business Management

sGPA: 3.35/4.00

Skills

English
  • IELTS Overall Band Score: 8/9 (Reading 9/9, Listening 8.5/9)
  • College English Test Band 4: 614/710 top 5%
  • College English Test Band 6: 583/710 top 10%
Microsoft PowerPoint
  • Microsoft Office Specialist (MOS) on PowerPoint 2010
  • Developed comprehensive reports, abstracts, and charts to present data and guide investment strategies.
Microsoft Excel and Word
  • Trained for Microsoft Office Specialist (MOS) on Excel, Word 2010.
Analytic skill
  • Won first place for making executive decisions gaining the largest profit in a business simulation game, which involved evaluating organizational performance and comparing figures with competitors.
  • Reviewed and analyzed financial statements of stocks in a portfolio.