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Yuvraj Sarda

Business Professional with Entrepreneurial Competencies


Curious, Consistent and Result-driven professional with sophisticated understanding of the industry; ability to anticipate market trends, initiate timely development and enhance value for the organization; ability to explore, analyse and execute new business initiatives.

Work experience

Dec 2015Present

Sr. Manager - Strategic Initiatives

Lendingkart Technologies Pvt. Ltd.
  • Involve in designing the short and mid-term strategy for hyper-growth for a Fintech startup and preparing the action plan to achieve the same
  • Support leadership with strategic decision making with respect to markets and products to venture into
  • Explore synergies with various companies, discuss opportunities for strategic alliance and get them on-board as strategic partners
    • Increased the number of strategic partners from 6 (in Dec 2015) to 132 (present)
    • Lending through strategic partners increased by ~1150% in Oct 2016 vis-à-vis Jan 2016
  • Leading strategic initiatives to improve the effectiveness and efficiency of business processes
Apr 2015Dec 2015

Dy. Manager - Strategy & Business Planning

Mahindra Reva Electric Vehicles Pvt Ltd  aka Mahindra Electric
  • Translated management's vision, market dynamics and consumer insights into Business Strategy
  • Created 'cycle plan' - converting company's strategy into an action plan of product and technology development and resource planning.
  • Explored new and strategically important market opportunities for electric vehicles (EVs) and analyze them for commercial and operational viability.
  • Worked on development of product roadmap for the company for the next 5 years.
May 2013Mar 2015

Dy. Manager - New Business Development & Mobility Solutions

Mahindra Reva Electric Vehicles Pvt Ltd
  • Explored opportunities for EVs in the commercial market segment for the first time in the company.
  • Conducted thorough market research (secondary and primary) to gain helpful market insights.
  • Analysed opportunity using financial modelling and conducted pilots to prove operational viability.
  • Co-created an innovative business model for usage of EVs in commercial segment, nation's first EV-based mobility solution for corporate employee transportation.
  • Opened up a new market for the company by getting its first and the largest fleet order of 100 vehicles and created new revenue streams in the form of vehicle sales and service for the next 5 years.
  • Worked with the central govt. (Dept. of Heavy Industries) to support on developing the national policy on electric vehicles (FAME). 
  • Supported product planning function by creating documents such as Market Requirements Document by translating market needs into technical specs.
Aug 2009May 2011

Quality Assurance Engineer

SonicWALL Infosecurity Pvt Ltd (Now Dell SonicWALL)
  • Responsible for ensuring quality for firmware of network security device - SSLVPN.
  • Involved in all facets of software quality testing life cycle.


  • Excellerator Award from the CEO for the largest fleet order in company's history.
  • Recognized with Rise Awards (twice) by Head of Strategy & Business Planning for excellent performance.
  • Original article got published in Pure & Eco India, a quarterly magazine on eco-friendly products.
  • Star Award (twice) at SonicWALL for excellent performance.
  • Winner of "Be the Change", Branding Strategy Competition at BIMTECH. 


Jun 2011Apr 2013

PDGM (Marketing)

Birla Insititute of Management Technology

7.21 out of 10

Jul 2005May 2009

B.E. (Computer Science & Engineering)

Prof. Ram Meghe Institute of Technology & Research



New Business Development

Exploring new ideas, analyzing using financial modelling, piloting and implementation.

Business Strategy & Planning

Translating management's vision and market insights into organizational action plan.

Market Research

Structuring business problem or question into research action plan.

Conducting desk-based web research and on-field survey.


Financial Modelling of business case using Excel.

Analysis of primary and secondary research into meaningful insights.