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Summary

  • Proven experience managing complex, 360-degree integrated marketing strategies and programs across multiple channels
  • Ability to effectively & creatively solve problems; thrive in a fast-paced, ever-changing environment; possess high energy, with strong proficiency and experience in channel, digital and online marketing
  • Excellent time management skills. Proven ability to manage and prioritize multiple projects simultaneously
  • Strong Project Management skills with the ability to handle concurrent projects and ensure timely deliverables and deadlines are met
  • Excellent relationship building skills; can effectively drive cross-functional teams and experienced managing direct reports
  • Excellent analytical, interpersonal, leadership, oral and written communication skills with working knowledge and proficiency of printing process, digital and electronic production
  • Proficient in Microsoft Office (Word, Outlook, PowerPoint, Excel), Aptaris, IntelliSence, Media Compass, SmartSheet, Slack
  • Knowledgeable in Adobe (Reader, Standard, Illistrator, InDesign, Photoshop), Salesforce, SPSS, MediaBank Gold, GIMP,  HTML & email elements
  • Management of vendor syndication applications, such as WebCollage and FlixMedia; 

Work experience

2018/01Present

LG Channel Marketing Manager, Home Appliances

HS Ad North America, an LG Electronics Company
  • Manage national accounts ( Home Depot, Best Buy, Sears, Lowe's, Costco, Amazon) to ensure retailer.com needs are met 
  • Initiate, structure, and engage high-impact strategic Retailer partnerships that are closely aligned with the LG  brand
  • Build and grow the relationships with the LG Retail Channel partners and handle all campaign aspects, including that of: online product postings, web pages, web banners, digital promotions, asset development, rebate forms, emails, and more
  • Act as the liaison between the Retail Channel Marketing and the Brand departments to ensure that all retailer marketing programs are executed in a timely fashion
  • Develop marketing promotional trackers and manage the digital asset support of all promotional LG retail activities
  • Manage and support agency clients and all Channel Marketing and retailer account needs
  • Mentor the team and develop processes for creative briefs, routing, approvals and overall efficiency
  • Develop and build close relationships with key partners and distributors
  • Oversight of all production and asset development of multiple, simultaneous retail projects

2016/012017/03

Associate Integrated Marketing Manager

Toys"R"Us, Inc.
  • Developed and executed marketing initiatives within the Marketing & Brand Strategy team with the goal of delivering effective programs that drive incremental sales and traffic
  • Implemented overall strategy for marketing plans and launches in an integrated manner across all marketing channels
  • Developed relationships and worked closely with key vendors and merchant teams on upcoming initiatives
  • Partnered with Merchants, CRM, Store Operations, Digital, Creative, Visual, Brand, Traffic and Legal teams to develop and manage effective marketing programs
  • Created broad range of channel content ( in-store, digital, email, website, direct mail, social media channelsetc.) to fulfill approved multi-platform plans/campaigns, including versions for greater personalization
  • Developed, managed and executed email marketing campaigns with over 12 MM circulation per email; managed promotional email calendar; wrote creative briefs and communication plans; partnered with creative and email deployment team to ensure emails are relevant, mobile friendly and reach goal open, click to open and conversion rate
  • Responsible for gathering and analyzing performance and sales data to develop future programs
  • Contributed strategically, built and maintained strong cross-functional working relationships and adapted to the ever changing processes and schedules that the retail business requires
  • Handled evaluating and routing of creative assets to vendor partners and communicated project updates to internal teams
  • Developed creative briefs and presented to cross-functional teams
  • Drove over $650 MM in incremental sales annually
2011/082015/12

Marketing Project Manager

Toys"R"Us, Inc.
  • Managed all phases of direct mail, insert, online and print projects; monitored production teams; guided vendors; oversaw print operations and coordinating mailing process on a national level with over 30 MM circulation per project
  • Achieved over $120 MM increase in the incremental sales annually
  • Worked with all departments and all levels of staff, both internal and external, to maintain brand strategy and consistency of marketing messages
  • Organized and lead team meetings between cross-functional teams to drive the process
  • Served as the day-to-day contact regarding project execution
  • Supported omni-channel efforts through cross-organizational collaborations
  • Implement marketing tests on target audience/pricing strategies that affect overall national campaigns
  • Leaded new process utilization achieving an increased employee effectiveness and leaner team structure
  • Provided advanced proofreading and editing
2009/122010/07

Project Analyst

Diamond and Mac Contractors, Inc
  • Prepared various comprehensive company reports to monitor the profitability and overall performance
  • Negotiated with vendors on the availability and distribution of merchandise, delivery deadlines, and allowances
  • Developed and executed promotional materials 
2008/012010/01

Graduate Assistant, MIS Department

Montclair State University
  • Researched and analysed various management, marketing, operations, and technology topics
  • Assisted in developing a new marketing strategy for MSU School of Business
  • Created & edited custom surveys, worked with data sets and created custom analysis
  • Conducted project reports and research papers, synthesized complex data

Education