Chief Marketing Officer
Secret Ingredient Marketing
Chief Marketing Officer Clorox: Developed the breakthrough" Bleachable Moments" integrated marketing campaign that drove 15% increase in household penetration and has turned around the steeply declining Clorox Liquid Bleach business. Pine Sol: Created a new brand position that resulted in the most successful advertising campaign in Pine Sol history. One Touch: Developed a new Global brand position and identity that drove consumer engagement and purchase interest. Yum Brands! Developed course curriculum and content for Yum! Brand's Marketing College and served as an adjunct professor teaching marketing best practices. Soy Joy: Drove all aspects of digital marketing including website development, display, SEO and paid search. Wing Street: Created a new brand platform and marketing strategy for the Wing Street brand that drove a 20% increase in same store sales. Chipotle: Helped refine its“ food with integrity” positioning and understand its role in driving brand preference. Dairy Queen: Conducted a food innovation workshop that resulted in a promising new sweet treat platform. and legal department to redesign the packaging and craft on-pack communications. Mitsukan Rice Vinegar: Provided insight into how consumers navigate the Asian sauce aisle and how to overcome barriers to cooking Asian food at home.