Srinivasan Ramaswamy

  • Cortlandt Manor New York

Passionate Technology Industry Leader


Seasoned technology industry executive with a strong portfolio of consultative selling, market development and operational experiences at both established firms(IBM, Oracle) and dynamic start-ups (Etutorworld, FundsIQ). A 15 year experience set with over a decade of successfully devising & driving growth engines for firms  in the technology industry. 


Work History
2013 - Present

Board Advisor

Advising Boards of digital commerce companies on growth initiatives through digital and traditional marketing & business development activities. Currently advising on & driving market development activities at an online education start-up, redefining the customer experience, building scale & customer acquisition through digital & social media marketing

  • Over a period of 6 months, revamped online presence for Etutorworld, established & executed a multi-channel digital marketing programs -  increased revenues by 50%, doubled the number of visitors to the site, doubled the number the Twitter followers and increased Facebook followers by 50%.
2011 - 2013

Director, Industry Strategy & Business Development


Drove increased adoption of Oracle's portfolio across multiple industry verticals in India and Asia Pacific in concert with Oracle's India and Asia Pacific sales & industry marketing teams.

  • Increased yearly pipeline revenue across 8 industry verticals in India from less than $1million to over $5 million within a span of 18 months by establishing a CXO advisory program and executing the go-to- market approach with two other principals in the program.
2009 - 2009



Served as Chief Operating Officer for an early stage start-up building a portfolio of SaaS (software-as-a-service) based risk management tools to support the alternative investments market.

  • Established the go-to-market strategy and operational footprint for a SaaS analytics offering, led the business development activities to establish AARM in two of its target customer segments within 7 months of its incubation.
2007 - 2008

Corporate Development Executive

IBM Corporate Development

Corporate Development Executive chartered with establishing best practices and providing management support to integration/dispositions within IBM’s business units.

  • Established the integration / divestiture strategy, integration planning, budgeting & governance models to successfully enable multiple transactions ( a SaaS storage service provider, IBM’s Network Service Delivery unit to AT&T) within IBM’s Global Technology Services business unit:
2004 - 2007

Sr. Managing Consultant

IBM Global Services

Management consultant with increasing responsibilities in the Strategy & Transformation practice focused on leading large transformation engagements and sell efforts across multiple offerings.

2000 - 2001

Sr. Manager, Strategy & Market Management

IBM Software Group

Marketing Manager responsible for developing & executing market strategies for the Service Provider Business unit of Tivoli and implementing go-to-market programs.

2002 - 2004

Sr. Business Development Manager

L&T Infotech

Business Development manager at the U.S. arm of the IT services division of India’s leading diversified engineering firm – Larsen & Toubro Limited. Crafted and executed a market strategy for building a portfolio of Enterprise customers in the Manufacturing vertical on the U.S. East Coast

1998 - 2000


Strategy& (formerly Booz & Co.)

As a Strategy consultant, delineated business and IT strategies, led and created client deliverables, and presented recommendations to client executives


2013 - 2013

Digital Media Strategy & Marketing

New York University
  • Digital Marketing Strategies
  • Search Engine Marketing (SEM) Search Engine Optimization (SEO)
  • Harnessing Social Media platforms for customer engagement
1996 - 1998


Simon School of Business, University of Rochester

MBA with a concentration in Competitive & Organizational Strategy and Information Systems

1989 - 1992

Concurrent M.S.

Arizona State University
Concurrent Masters' in Computer Science & Information Systems
1984 - 1988


Birla Institute of Technology and Science
B.S. in Computer Science


Seasoned technology industry executive with demonstrated  ability to build multi-million dollar revenue streams through a strong portfolio of consultative selling, integrated marketing and business development competencies at both established firms (IBM, ORACLE) and dynamic start-ups (FUNDS IQ, Etutorworld). Passionate about bringing new offerings to the market and taking existing offerings to new markets/geographies. Hands-on experience with both organic  and inorganic  growth initiatives  supported by the ability to build operational capabilities around Strategy, Marketing, M&A  and  Product Management. Global experience set spanning the Americas, the Middle East & Asia Pacific.


Strategic Market Development

Consultative Selling

Integrated & multi-channel marketing

Digital & Social Media Marketing

SaaS & Cloud Computing

Sales & Marketing Automation

Key accomplishments

  • Within 6 months, doubled the revenues & the audience for an online tutoring property ( by establishing & leading the execution of a multi-channel digital marketing program.
  • Over a span of 18 months, delivered a 5X pipeline revenue impact and built a $35 million opportunity pipeline by establishing a consultative selling program in concert with industry marketing  for ORACLE  in the Asia Pacific region.
  • Shaped & enabled significant deals with  Oracle's customers in Asia Pacific - shaped a $30 million RFP for ORACLE’s Customer Experience portfolio with the national Telco of Singapore and enabled two (> $1 million) wins with professional services firms in India for ORACLE’s Analytics & Human Capital Management portfolio.
  • In 7 months, established the operations, the market entry strategy and the go-to-market approach for a SaaS (software-as-a-service) analytics start-up (FUNDS IQ) focused on the investment management industry.
  • Built the foundational SEM (Search Engine Marketing) program and campaign for a cloud based backup and recovery service (


  • Board member, Simon of New York Advisory Board – alumni advisory board advising the Simon Business school administration on alumni outreach & program development activities in the greater New York area – the Board was instrumental in establishing a M.S. in Finance program for the school in New York city.
  • Vice President, Simon Consulting Club, University of Rochester - Led a portfolio of industry outreach activities to raise the visibility of the business school in the consulting industry – leading to record recruiting levels by the consulting industry for the Class of 1998.
  •  Founding member, International Community Council of Cleveland – a non-profit organization sponsored by the Mayor's office to bring together the diverse communities in the Greater Cleveland metropolitan area.


  • “For Telcos in India, the Cloud has a silver lining”, Oracle Profit Online, September 2011.
  • “An Open Software Architecture for the Next Generation of Plant Automation Environments”, Industrial Computing Society (ICS) Conference at the Instrument Society of America (ISA) Conference & Exhibition, New Orleans, United States, July 1995.


  • Received IBM citations and monetary awards in 2005 & 2007 for both individual and team contributions in support of the dispositions of the PC & Printer businesses to Lenovo and Ricoh respectively.
  • Awarded a NCERT (National Council of Educational Research & Training, India) scholarship supporting every year of undergraduate study for attaining one of the top 10 ranks (8th) at the All India Senior School Exam.