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Over the last four years I have gained a strong understanding of sales and marketing within the liquor industry, the pivotal factor being the building of ongoing client relationships. After eighteen months working for Rod McDonald in the winery and on local wine sales, I accepted a role with Eurovintage. This role has enabled me to expand my sales skills working with a diverse portfolio and a wide range of customers from grocery to on premise. This includes dealing with the Big Barrel group in a Key Account Manager role, as the head office is based in Napier.

My hospitality career saw me working primarily on the creation and development of high quality sites with an emphasis on growing profitability.  Practical experience in this highly competitive area has enabled me to develop a strong skill set and broad industry knowledge.  It has also allowed me to develop a unique perspective on brand management - in particular, the success and failure of brands through distribution approach, brand presence and strategic alliance selection. Staff management and HR was a significant part of my time in the hospitality industry.

While I have seen many trends come and go in the liquor industry, my focus areas have remained steady throughout my career:

·quality products

·creative and effective marketing & sales strategy

·relationship building and nurturing

·exceeding expectations

It is my passion and experience, which will allow me to make a transition to many different fields including management, sales and marketing, project management and development.  I am excited about the prospect of using my creative approach to generate fresh ideas.

I am driven by the opportunity to create initiatives and achieve goals, I feel my management experience and sales skills are transferable to many roles.

My wife Anna and I are both from farming families, Anna is from Hawkes Bay and I am from Manawatu. We have two boys Reed (16) and Hugo (13). In 2012 we settled into the Hawkes Bay and enjoy our new home town.

Work experience

Oct 2014Present

Account Manager


In this role I represent the Eurovintage portfolio in the Hawkes Bay and Gisborne regions. Eurovintage carries an extensive portfolio of wines beer and spirits. In 2014 and 2015 Eurovintage won the award for Portfolio of excellence in the Spiegelau International Wine Competition. This role covers multi channel sales including Grocery, Traditional Liquor and On-Premise accounts.

Apr 2013Oct 2014

Hawkes Bay Territory Manager

Rod McDonald Wines

My time in the winery with Rod McDonald developed into a sales role covering the Hawkes Bay and wider region including Wellington

Jan 2013Jun 2013

Cellar Hand

The Hawke's Bay Wine Company

With view to going deep within the industry that I had grown to love. I left hospitality and rolled up my sleeves to work with Rod McDonald and the Hawkes Bay Wine Company and work a harvest/vintage. 

Apr 2012Dec 2012

General Manager

Black Barn Bistro

I moved to Hawkes Bay for the role of general manager of Black Barn Bistro. This was a role that I thoroughly enjoyed and achieved much success with. 

Sep 2006Apr 2012

Owner/General Manager

St Johns Heineken Hotel

I opened St Johns Heineken Hotel in 2006, and quickly established it as the premium Wellington waterfront food and beverage venue. St Johns has received many accolades for not only its stunning setting and concept, but more so for it's outstanding restaurant, delicious bar food and superb wine list consisting of over 180 wines.

In 2009 I sold St Johns Bar to the Trinity Group and they employed me as a general manager of the business. 

Jul 2004Dec 2011

Owner / Manager

Hope Bros

Responding to changes in the market, in 2004 The Fat Ladies Arms made way for a radical overhaul into what o became a renowned Wellington live music venue and bar/restaurant, Hope Bros. Here we developed a strategy for creating repeat business and solid trade on all days of the week through carefully crafting our live acts, focus on good food and a high quality fit out of the site.

May 2003Jul 2006


The Occidental

In late 2002 I brought the famous Wellington landmark the Old Bailey. In partnership with a leading designer we  relaunched this prime Lambton Quay site. Leveraging my relationship with DB, and in partnership with my investors Trinity Group, developed what turned out to be the beginnings of the now ubiquitous Monteiths Brewery bar concept.

Feb 2005Nov 2005

Owner / Manager

Atlanta Bar

I brought this bar / cafe when the opportunity arose because of its strategic location in the heart of Wellington's financial district. 

Dec 1997Jun 2004

Owner / Manager

The Fat Ladies Arms

The Fat Ladies Arms was an iconic bar franchise across New Zealand during the 90's. After getting to know the franchise owners through my previous furniture building business, I bought the Wellington franchise. 

Jan 1991Dec 1997


Colyton Country Furniture

My first business was in Furniture making. What began as a means of supporting myself during University blossomed over 7 years into a commercial enterprise employing three staff making bespoke furniture for clients across New Zealand. It was here I discovered my love of design, which followed me into my future bar developments. 



Level 1

Guild of Sommeliers

Having been involved in wine since developing the first wine list for the Occidental, I realised  the more I learned about wine, the more there was to know! It was a natural progression to challenge myself with some formal training and develop my knowledge in this unique and highly specialised industry so when invited to undertake level one through the Guild of Sommeliers I jumped at the chance. I have been invited to be involved in several tasting panels and enjoy structured, and in particular blind wine tasting.

Feb 1988Oct 1990

Massey University

I embarked on a tertiary qualification at Massey in line with my practical skill sets and interests. However the competing time conflict with my burgeoning Furniture making business led me to a key junction where I had to choose between academic development or driving my business forward. I chose to focus on the business, secure in the knowledge that I can always return to this area of interest if the need or opportunity arose.



Over the past three years I have developed a wide range of sales skills. Selling wholesale wine, beer and spirits to a range of outlets. These include Grocery (Foodstuffs NZ), Traditional Liquor and Bars & Restaurants direct. Recently I have assumed a Key Account Manager role looking after the Big Barrel chain of stores. 

Food and Beverage Promotion

I have spent the last 18 years marketing and promoting a vast range of products. I have worked with many representatives from all angles of the food & beverage industry, including many NZ wine and beer producers. I have worked alongside many of the great NZ hospitality trade. My involvement with many of the food and beverage industry spreads nationwide and includes many high profile chefs and hospitality operators. 

Concept Development

I pride myself on having a range of skills and the ability to develop and deliver new and exciting concepts. These have principally been within the hospitality sector, but I believe they are transferable to any product or brand. I was integral in developing the original concept of the Monteiths Bar with DB Breweries and went on to deliver the Heineken Hotel concept also in conjunction with DB Breweries. I enjoy creating original promotions to enhance sales and generate profit for my customers.

Project Management
I have been involved in the project management of several bar and restaurant developments over the past 10 years. Including construction of The Occidental Bar, Hope Bros Bar & Restaurant and St Johns Heineken Hotel. I was responsible for costing and delivering these projects on budget.
Excel Spreadsheet
I have a good understanding of Excel and use it on a daily basis.
Management accounting and control
Being self employed for over 20 years, I have gained valuable skills and knowledge of business systems. Many of which I believe you can only develop under the pressure of business management. I have good knowledge of accounting systems such as Xero and Easybooks. I have used Ace payroll for over 10 years. 
Staff Recruitment and Management (HR)
The key factor for success in any hospitality business is your people.  Being able to find and retain great people is a significant challenge and I am proud of my success in this area.  I have had great success in managing small to medium size teams. At one point being the general manager of three Wellington restaurants and managing a combined staff of over eighty.    


Rod McDonald

Rod is the owner of Rod McDonald Wines and The Hawkes Bay Wine Co.

Phone: 021 226 2942

Francis de Jager

I have worked alongside Francis in my time at Black Barn. Since leaving I have continued to work with him on a part time basis at the Black Barn. Phone 027 226 9188

Steve Drummond

Steve was business development manager for DB Breweries and worked closely with me in the development of Hope Bros and St Johns Heineken Hotel. Steve is now the owner of the Green Man Pub. Phone 0274 881 994

Greg Howie

Greg was an employee of mine, when he was bar manager at St Johns Bar. He is now in Hawkes Bay and working as an event manager. Phone: 027 428 1318