Jason Pearce

Jason Pearce

Account Manager - Eurovintage


After working in the Wellington Hospitality industry for over 15 years, I have spent the last 3 years learning the wine industry and gaining a strong understanding of sales and marketing in the liquor industry. After eighteen months working for Rod McDonald in the winery and on local sales, I accepted a role with Eurovintage. This role has enabled me to expand my sales skills working with a diverse portfolio into a wide range of customers. This includes dealing with the Big Barrel group in a Key Account Manager role, as the head office is based in Napier. Also dealing with small and large grocery customers.

My hospitality career saw me working primarily on the creation and development of high quality sites with an emphasis on growing profitability.  Practical experience in this highly competitive area has enabled me to develop a strong skill set and broad industry knowledge.  It has also allowed me to develop a unique perspective on brand management - in particular, the success and failure of brands through distribution approach, brand presence and strategic alliance selection.

While I have seen many trends come and go in the liquor industry, my focus areas have remained steady throughout my career:

·quality products

·creative and effective marketing & sales strategy

·relationship building and nurturing

·exceeding expectations

It is my passion and experience, which will allow me to make a transition to many different fields including management, sales and marketing, project management and development.  I am excited about the prospect of using my creative approach to generate fresh ideas in any venture I am involved with.

I am driven by the opportunity to create initiatives and achieve goals, I feel my management experience and skills lend themselves to many sectors of industry, including but not limited to the wine and beverage industry.

I am originally from the Manawatu and my wife Anna is from Hawkes Bay.We have two boys Reed (15) and Hugo (12). In 2012 we settled into the Hawkes Bay and enjoy our new home town.

Work History

Work History
Oct 2014 - Present

Account Manager


In this role I represent the Eurovintage portfolio in the Hawkes Bay and Gisborne regions. Eurovintage carries an extensive portfolio of wines beer and spirits. In 2014 and 2015 Eurovintage won the award for Portfolio of excellence in the Spiegelau International Wine Competition. This role covers multi channel sales including Grocery, Traditional Liquor and On-Premise accounts.

Apr 2013 - Oct 2014

Hawkes Bay Territory Manager

Rod McDonald Wines

My time in the winery with Rod McDonald developed into a sales role covering the Hawkes Bay and wider region including Wellington

Jan 2013 - Jun 2013

Cellar Hand

The Hawke's Bay Wine Company

With view to going deep within the industry that I had grown to love. I left hospitality and rolled up my sleeves to work with Rod McDonald and the Hawkes Bay Wine Company and work a harvest/vintage. 

Apr 2012 - Dec 2012

General Manager

Black Barn Bistro

I moved to Hawkes Bay for the role of general manager of Black Barn Bistro. This was a role that I thoroughly enjoyed and achieved much success with. 

Sep 2006 - Apr 2012

Owner/General Manager

St Johns Heineken Hotel

I opened St Johns Heineken Hotel in 2006, and quickly established it as the premium Wellington waterfront food and beverage venue. St Johns has received many accolades for not only its stunning setting and concept, but more so for it's outstanding restaurant, delicious bar food and superb wine list consisting of over 180 wines.

In 2009 I sold St Johns Bar to the Trinity Group and they employed me as a general manager of the business. 

Jul 2004 - Dec 2011

Owner / Manager

Hope Bros

Responding to changes in the market, in 2004 The Fat Ladies Arms made way for a radical overhaul into what o became a renowned Wellington live music venue and bar/restaurant, Hope Bros. Here we developed a strategy for creating repeat business and solid trade on all days of the week through carefully crafting our live acts, focus on good food and a high quality fit out of the site.

May 2003 - Jul 2006


The Occidental

In late 2002 I brought the famous Wellington landmark the Old Bailey. In partnership with a leading designer we  relaunched this prime Lambton Quay site. Leveraging my relationship with DB, and in partnership with my investors Trinity Group, developed what turned out to be the beginnings of the now ubiquitous Monteiths Brewery bar concept.

Feb 2005 - Nov 2005

Owner / Manager

Atlanta Bar

I brought this bar / cafe when the opportunity arose because of its strategic location in the heart of Wellington's financial district. 

Dec 1997 - Jun 2004

Owner / Manager

The Fat Ladies Arms

The Fat Ladies Arms was an iconic bar franchise across New Zealand during the 90's. After getting to know the franchise owners through my previous furniture building business, I bought the Wellington franchise. 

Jan 1991 - Dec 1997


Colyton Country Furniture

My first business was in Furniture making. What began as a means of supporting myself during University blossomed over 7 years into a commercial enterprise employing three staff making bespoke furniture for clients across New Zealand. It was here I discovered my love of design, which followed me into my future bar developments. 


2009 - Present

Level 1

Guild of Sommeliers

Having been involved in wine since developing the first wine list for the Occidental, I realised  the more I learned about wine, the more there was to know! It was a natural progression to challenge myself with some formal training and develop my knowledge in this unique and highly specialised industry so when invited to undertake level one through the Guild of Sommeliers I jumped at the chance. I have been invited to be involved in several tasting panels and enjoy structured, and in particular blind wine tasting.

Feb 1988 - Oct 1990

Massey University

I embarked on a tertiary qualification at Massey in line with my practical skill sets and interests. However the competing time conflict with my burgeoning Furniture making business led me to a key junction where I had to choose between academic development or driving my business forward. I chose to focus on the business, secure in the knowledge that I can always return to this area of interest if the need or opportunity arose.




Over the past three years I have developed a wide range of sales skills. Selling wholesale wine, beer and spirits to a range of outlets. These include Grocery (Foodstuffs NZ), Traditional Liquor and Bars & Restaurants direct. Recently I have assumed a Key Account Manager role looking after the Big Barrel chain of stores. 

Food and Beverage Promotion

I have spent the last 18 years marketing and promoting a vast range of products. I have worked with many representatives from all angles of the food & beverage industry, including many NZ wine and beer producers. I have worked alongside many of the great NZ hospitality trade. My involvement with many of the food and beverage industry spreads nationwide and includes many high profile chefs and hospitality operators. 

Concept Development

I pride myself on having a range of skills and the ability to develop and deliver new and exciting concepts. These have principally been within the hospitality sector, but I believe they are transferable to any product or brand. I was integral in developing the original concept of the Monteiths Bar with DB Breweries and went on to deliver the Heineken Hotel concept also in conjunction with DB Breweries. I enjoy creating original promotions to enhance sales and generate profit for my customers.

Project Management

I have been involved in the project management of several bar and restaurant developments over the past 10 years. Including construction of The Occidental Bar, Hope Bros Bar & Restaurant and St Johns Heineken Hotel. I was responsible for costing and delivering these projects on budget.

Excel Spreadsheet

I have a good understanding of Excel and use it on a daily basis.

Management accounting and control

Being self employed for over 20 years, I have gained valuable skills and knowledge of business systems. Many of which I believe you can only develop under the pressure of business management. I have good knowledge of accounting systems such as Xero and Easybooks. I have used Ace payroll for over 10 years. 

Staff Recruitment and Management (HR)

The key factor for success in any hospitality business is your people.  Being able to find and retain great people is a significant challenge and I am proud of my success in this area.  I have had great success in managing small to medium size teams. At one point being the general manager of three Wellington restaurants and managing a combined staff of over eighty.