Work History

Work History
May 2011 - Present

Marketing Manager

Z-CARD

Managing a team of 4, including creatives in web and graphic design, my responsibilities include:

Implementation & analysis of marketing strategies and content that drive sales, client retention and positive customer engagement for all European territories; external communications & PR; internal communication; brand management and development including writing of the company's brand guidelines; brand ambassador for international licensees and distributors; setting and managing European marketing budget.

Key achievements:

  • Established and grew social media presence on Facebook and Twitter
  • Under my management, Z-CARD marketing campaigns accounted for £ 2.3m of £15m total revenue
  • Euro 2012 multi-channel campaign generating £558k in revenue and an ROI of 16%
  • Secured press coverage in the Financial Times, the Telegraph, The Guardian and The Drum
  • Development and implementation of company wide intranet to enhance communications between Z-CARD Limited and our global network
  • Organising and running the company's annual international conference
  • Branding strategy, content creation and managed the implementation of all-new websites for all European territories in 2014, ensuring consistency of brand across all territories
  • Key contact for our international partners in USA, Asia-Pac, EMEA, Russia, Ukraine, Poland, Brazil and Kazakhstan
  • Established franchisee operations in Kazakhstan and Brazil - securing £100k sign up fees for each territory. I am responsible for maintaining these relationships
  • Presented at the foremost Swedish marketing, advertising and media event, Media Days Gothenburg 2014, and was invited back for 2015
  • Barter deals achieved through building relationships with key contact: barter deals include consumer brand Firefly Tonics and drink-drive charity Don't Be That Someone.
  • Ongoing eCRMs to our client database: management of the end-to-end process comprising contention creation, management of translation, build, test, send and analysis
  • Direct Mail campaigns: targeting existing clients and prospects. These are either aimed at industry verticals or for specific events, such as global sporting events
Jan 2010 - May 2011

Analyst

Accenture

I worked on key projects in client-facing roles, both as part of an Accenture team and within a client team. My main projects were with "diamond" clients Lloyds Banking Group and Vodafone. The role involved extensive travel, predominantly to client sites within the UK but also a three week training course in Chicago.

Developed the following key skills and experience:

Financial Services industry; Telecommunications industry; Project Management, Requirements gathering; Communicating change; Disaster recovery planning; Banking payments systems; Stakeholder management; Approval & sign off control; Presentation delivery; Gap analysis.

Sep 2008 - Jul 2009

Trainee Manager

Accenture

A customer facing role in an area with a high proportion of HNWI (Reigate, Surrey) learning all aspects of retail store management, in this case of a fine wine store with £2m+ turnover. During my time at Majestic I won a trip to Marques de Riscal hotel and winery in Rioja, Spain, for high volumen sales of their "Riserva" wine.

Education

Education
Jan 2014 - Sep 2015

Professional Diploma in Marketing

Chartered Institute of Marketing

I have completed 3 out of the 4 modules and am due to finish the course in September 2015. I was awarded a distinction for the Marketing Planning Process module.

Jan 2013 - Feb 2013

Social Media

Silicon Beach, Brighton

Focused on Twitter, LinkedIn, Facebook, Google+, Pinterest and Hootsuite.

2008 - 2009

WSET® Level 3 Award in Wines and Spirits 

Wine and Spirits Education Trust

Detailed analysis of the principal wines and spirits of the world, including in-depth tastings to learn how to identify product style and quality. Earned a merit for the tasting module.

Sep 2004 - Jun 2008

BA (Hons) French & Italian, 2:2

University of Exeter

Combined honours degree in French & Italian with a year studying at Università Ca' Foscari, Venice.

Interests

  • Motor racing: National B Race Licence, competing in Caterham series and Historic Touring Cars
  • Marathons: completed 4 marathons with a fastest time of 3:01
  • Ironman 70.3 UK in 2014
  • Food and wine
  • Travel and languages

Skills

Skills

Creativity

Management of creative projects including web design, magazine, online and email campaigns. I write every day and am a keen reader - I find this helps keep the creative side fresh and means I bring new copy ideas to each campaign.

IT 

MS Office, Adobe Photoshop, Dotmailer, Google Analytics, Google Adwords, SEO, Social media including Hootsuite.

Teamwork

The majority of my career has been spent working as part of a team. I take a collaborative approach to any project, looking to bring the different requisite skills together to achieve project goals.

Communication

I am an extremely effective communicator, having worked for very demanding clients and as a project manager bringing together multiple departments. Whether writing a press release or presenting in front of a room of fellow marketers, I am always aware of choosing the right tone for the audience.

References

George McDonald - Company Founder, Z-CARD

Tim Sebire - Former Head of Creative Services, Z-CARD

Adrian Lajtha - Chief Leadership Officer, Accenture

Christopher Paul - Manager, Accenture