Excel at editorial and direct marketing design. Have a passion for email and web design. My work ranges from creating identity sets to designing 70+ multi-page layouts for magazines and revenue generating, user-friendly websites. Workflow organization and creating the most effective and fastest way to accomplish a recurring task, have always been my strengths. Sharing my knowledge and findings with pears through the means of demonstration, are some of my best assets.
Jul 2011 - Present
Direct Marketing Graphic Designer
Involved in projects from meeting with stakeholders to identify goals and requirements through file output to print vendors and email deployment teams. Use Adobe CC software to design multitude of direct mail and email projects. Troubleshoot and hand code HTML files for emails to make sure they render correctly across mobile and web email platforms. Train and assist other designers as needed.
May 2007 - Present
Freelance Graphic/Web Designer
Consult, manage and design, print and online projects from concept to final delivery. Use Adobe CC for all projects such as logos, brochures, postcards, magazines, emails, websites and other marketing materials. Work with clients to develop ideas and provide solutions on what needs to be done to improve e-commerce website usability and conversions. Set up, design and monitor, email campaigns from choosing the ideal email-marketing platform to scheduling, deploying and analyzing results. Keep track of all projects, tasks, assets and client communications using Basecamp online project management tool.
Sep 2010 - Jun 2011
Computer Science Teacher
West Hollywood College Preparatory School
Taught elementary school kids proper touch-typing skills, introduced them to Microsoft Word and PowerPoint. Also taught upper-class elementary students the basics of Photoshop and showed them how to apply their skills through real-world homework assignments.
Dec 2006 - Oct 2008
Mark Deitch & Associates
Used InDesign, Photoshop, and Illustrator to design ads, magazine layouts, logos, brochures and other marketing materials for various types of organizations. Worked with a team of designers and a writer to design and code static and e-commerce websites. Optimized online images for web standards and released printer files to print vendors. Attended on location press checks to ensure color and image quality meets client requirements.
Jun 2005 - Nov 2006
Worked with a team of writers, photo editors, and designers to produce four to five, 70+ page publications a month. Used QuarkXPress and Photoshop to design ads and multi-page editorial layouts for hardcover and softcover national visitor guides. Uploaded electronic files by FTP and prepared color proofs for print vendors. Was one of the lead designers and trained new designers and freelancers as needed.
Dec 2004 - Jun 2005
Paginator / Prepress
Worked in a high-paced environment, coordinating with ad representatives to locate and paginate 100+ ads prior to press start. Verified all proofs for placement, size and color is to ad specifications. Double-checked CMYK proofs for alignment of registration marks and to ensure the color separations are correct.
Aug 2004 - Dec 2004
Was first to bring the website up to current web standards. Using Photoshop, Dreamweaver and HTML, was responsible for redesigning the newspaper’s website and keeping it up to date on a daily basis. Collaborated with editors and attended weekly meetings.
Aug 1999 - Dec 2004
California State University-Northridge
- Courses - Graphic Design (I, II, III), Typography, Web Design, Computer Graphics, Desktop Publishing, and Packaging Design- Web Art Director of Students Advertising Graphics Association (SAGA)- Deans List