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Work experience

Jul 2012Present

Marketing Officer

Radio Pakistan

Pakistan Broadcasting Corporation (PBC) is public radio broadcasting network as well as a mass media state owned Mega Corporation in Pakistan. PBC provides a wide range of radio and news services which are broadcast in TV, Internet, and Radio outside Pakistan in 10 different languages.

Key Duties, Assignments & Role:

Sales and Marketing of Radio Pakistan. Procurement of Business from new Clients and Agencies. Preparing Marketing plan and implement the same in stipulated time frame. Dealing and bargaining with major Advertising Agencies with an objective to facilitate the Clients/Advertising agencies for their media campaigns and advertisement Radio Pakistan’s FM93, FM101, MW Network.


I’ve introduced new clients on Radio Pakistan i.e. M/s. Amreli Steels (Pvt) Ltd. M/s. Fatima Fertilizer. M/s. Meezan Bank Ltd. M/s. Al-Baraka Bank Ltd. M/s. National Bank of Pakistan. M/s. Sindh Bank Ltd, M/s. Summit Bank, M/s. HBL, M/s. Pak Cement, Etc.

I’ve procured Business of Rs.22 Million in the year 2012-2013 for PBC CSO Karachi.

I’ve represented Radio Pakistan to almost all the Advertising Agencies and Media Buying houses including Group M, Pak Media Com, Brain Child, Star Crest, Manhattan International, Interflow Communication, Orient Advertising, Brand Partnership, Bond Advertising, Adcom, etc, and enhanced the business quantum for Radio Pakistan.

Received Appreciation letters from the Honorable DG PBC (Radio Pakistan) and the Deputy Controller (Head) of Central Sales Office Karachi, in recognition of my services rendered at Radio Pakistan to boost the procurement of business for Radio Pakistan to a great extent.

Feb 2004Jun 2012

Assistant Manager Accounts,Finance,Stocks.

New Allied Electronics Industries Pvt Ltd.  &

New Allied Electronics Industries (Pvt) Ltd (NAE) & now converted to Sigma Refrigeration is an importer, assembler, and marketer of LG Products, Televisions, Air-Conditioners, Home appliances & also signed two more ventures one is “Electrolux” Swedish Brand & “Galanz” world renowned Chinese Brand, Kelvinator LCDs,Etc.

Key Duties, Assignments & Role:

·(Accounts-Finance)CashBook,BankBook,Receipt,Payments,Banking,Cheques,Deposits, Electronic-Transfers,collections,remittances,Petty-cash,vouchers,Funds-utilization,Sale Invoicing, Billing, Bank reconciliation, General ledger, Closing of accounts and preparation of financial statements, inventory valuation, Carries out accounting duties and reconciliations where required & update and maintain bank utilization reports. Post Cash receipts-payments in Oracle based Accounting & Inventory Software. Correspondence & communication with sales branches & managers  by e-mails, letters, drafting.(Stock-inventory)Maintain Stock Ledgers, Inventory Control, Inward & Outward of Stock, Bin Cards; Stock in Hand Reports, Reconciliation of Stocks, Order placing, Production and Raw material reports, Month end closing reports.(IT-Support)Manage & maintain Operating systems, Windows installation, Windows Security, Software, Driver Installation, Trouble shooting, Printers, Sharing, Networking issues.


I have computerized and transferred all the transactions/record of NAE Accounting, Inventory Books on Oracle based system/application.

Aug 2002Feb 2004

Account Assistant, Store Manager

Sipka Group of Companies.

Sipka Group Specialized in the field of Telecommunication and alternate energy system. Sipka Represented world known manufacturers like Motorola, Kenwood, and is registered supplier with all Government, Semi-Government and Private, Commercial Organizations.       

Key Duties, Assignments & Role:

Cash Book, Bank Book,Receipt,Payments,Collections,Remttances,outstanding,General Ledger, Petty cash, Book keeping, prepare vouchers and post & update in Oracle based Accounting,Invetory software, Bank reconciliation, Stock ledger,Bincards,inward & outward of Stocks, Supply of stocks, dealing with customers, resolve the complaints.

Jun 1999Aug 2002

Account Assistant,Cargo Officer

Sky Cargo (Pvt) Ltd.

Sky Cargo is leading global logistics provider, IATA Certified freight forwarder. Sky Cargo has integrated Network of Air, Sea, & Overland Transportation.

Key Duties, Assignments & Role:

Cash Book, Bank Book,Receipt,Payments,Collections,Remttances,Petty Cash, Customer Account Stataments,Bank Reconcilation,General Ledger, Book Keeping, Airlines Cargo Sales Reports, Cargo Shipments,AWB Processing, Process of Shipments by Air, Space availability, dealing with shippers, Space booking & confirmation, documentation of cargo shipments, and submissions of sales reports at airlines offices.



MS Office (Advance)
MS Word, MS Excel, MS Power Point, MS Internet, Outlook. Managing work on Oracle (accounting/inventory Software). Maintaining Operating Systems,Windows Installation. Update & Download required Drivers,Software & ensure windows security.  
Microsoft Windows XP and Windows 2003 Environment. Microsoft Windows Server 2003 Network Infrastructure. Microsoft Windows Server2003 ActiveDirectory Infrastructure. Microsoft Internet Security and Acceleration (ISA) Server 2004. Designing a MS Windows Server 2003 AD & Network Infrastructure.


Reading,Writing, Social Networking.


For the last 14 years, I have been working with some reputable organizations here in Karachi, like LG Pakistan, New Allied Electronics, Sipka Group of companies, Sky Cargo Pvt Ltd. Recently I am serving as a Marketing Officer in Radio Pakistan (Pakistan Broadcasting Corporation).I have demonstrated success in managing these responsibilities. I possess a deep understanding of how to utilize technology like internet, emailing correspondence, office automation in order to deliver best solution to the employer, companies.


To carry out endeavors in the field of Accounts/Finance/Stocks/Sales & Marketing & with public dealing by applying experience/ knowledge in reputable organization.

I am perceptive with a strong sense of independent judgment, creativity, leadership, adaptability, team working, initiative taking and a real sense of responsibility are my other strengths.

Missions: To capitalize on existing skills and experience, develop new skills and gain new experience; and add values positively. Values: Open, Fair, Equal, Innovative, Integrated, Integrity, Independence, and Synthesis.

Mottos: Learn as you earn, earn as you learn. Learn to enjoy learning, work to enjoy working.