Pakistan Broadcasting Corporation (PBC) is public radio broadcasting network as well as a mass media state owned Mega Corporation in Pakistan. PBC provides a wide range of radio and news services which are broadcast in TV, Internet, and Radio outside Pakistan in 10 different languages.
Key Duties, Assignments & Role:
Sales and Marketing of Radio Pakistan. Procurement of Business from new Clients and Agencies. Preparing Marketing plan and implement the same in stipulated time frame. Dealing and bargaining with major Advertising Agencies with an objective to facilitate the Clients/Advertising agencies for their media campaigns and advertisement Radio Pakistan’s FM93, FM101, MW Network.
I’ve introduced new clients on Radio Pakistan i.e. M/s. Amreli Steels (Pvt) Ltd. M/s. Fatima Fertilizer. M/s. Meezan Bank Ltd. M/s. Al-Baraka Bank Ltd. M/s. National Bank of Pakistan. M/s. Sindh Bank Ltd, M/s. Summit Bank, M/s. HBL, M/s. Pak Cement, Etc.
I’ve procured Business of Rs.22 Million in the year 2012-2013 for PBC CSO Karachi.
I’ve represented Radio Pakistan to almost all the Advertising Agencies and Media Buying houses including Group M, Pak Media Com, Brain Child, Star Crest, Manhattan International, Interflow Communication, Orient Advertising, Brand Partnership, Bond Advertising, Adcom, etc, and enhanced the business quantum for Radio Pakistan.
Received Appreciation letters from the Honorable DG PBC (Radio Pakistan) and the Deputy Controller (Head) of Central Sales Office Karachi, in recognition of my services rendered at Radio Pakistan to boost the procurement of business for Radio Pakistan to a great extent.