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A London native, Yonatan has more than 10 years' experience in content marketing within the e-commerce and software industries. He is adept at creating and managing content that drives customer engagement. His articles have been published by Entrepreneur and Retail Dive, among other media outlets. Yonatan holds a BA in Creative Writing from Middlesex University.

Work History

Jan 2017JUN 2019

Content Writer (R2Net)
  • Wrote marketing emails targeted to specific audience segments for both sales campaigns and year-round
  • Blogged on a variety of products, site features, and educational topics
  • Prepared blog posts for publication in WordPress
  • Created website copy e.g., landing pages, banners, tooltips, and education pages, as well as ad copy (display and native) and social content
  • Authored bylined articles on a range of industry-related topics

Key Accomplishments:

dec 2014dec 2016

Product Marketing Specialist

Gemalto (formerly SafeNet)
  • Managed the LicensingLive blog - wrote weekly blog posts, edited content, and published in WordPress
  • Maintained social media accounts including Facebook, LinkedIn, and Google+
  • Wrote and managed content for the quarterly LEAP newsletter
  • Planned and executed a successful content strategy for Wikipedia
  • Produced content for digital marketing campaigns, PPC, and the corporate website

Key Accomplishments:

  • Increased blog traffic by 622% (YoY) and decreased bounce rate
  • Improved average daily reach on Facebook by 350% (YoY)
  • Wrote and published a Wikipedia article on software monetization
aug 2013sep 2014

Marketing and Product Writer

Perion Network (formerly Conduit)
  • Produced marketing content for web pages, banners, emails, blog posts, etc.
  • Wrote and edited UI text, product manuals, and technical support pages
  • Improved the readability of EULAs, privacy policies, and other legal texts
  • Revised sales materials such as presentations, brochures, and eBooks
  • Contributed to the branding and launch of

Key Accomplishments:

mar 2011dec 2012

Team Manager

Verint Systems
  • Managed a team of audio transcribers on a speech analytics project
  • Provided staff training and ongoing logistical support
  • Liaised between the team and the PM, providing daily progress reports
jun 2006mar 2010

Content Editor

Rovi Corporation
  • Wrote promotional DVD and Blu-ray synopses for e-commerce sites
  • Curated marketing content and product data
  • Proofread content and ensured that it adhered to editorial policy
  • Researched press and publicity materials online
  • Liaised with PR agencies, film distributors, and studios
mar 2004oct 2005

Staff Writer

Highbury Entertainment
  • Wrote reviews, features, and news stories on the latest DVD releases
  • Interviewed high-profile actors, filmmakers, and musicians
  • Tested and reviewed state-of-the-art home cinema equipment
  • Liaised with designers, advertisers, and PR agencies
  • Participated in various national and international press events

Key Accomplishments:

  • Covered a press trip to Industrial Light & Magic Studios that resulted in significant media value for Universal Pictures
  • Appeared on the evening news as part of a PR campaign by 20th Century Fox



Certificate in Editorial

London School of Publishing



BA (Hons) Creative Writing

Middlesex University


Content writing