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A London native, Yonatan has 10 years' experience in content marketing within the e-commerce and software industries. He is adept at creating and managing content that drives customer engagement. His articles have been published by Entrepreneur and Retail Dive, among other media outlets. Yonatan holds a BA in Creative Writing from Middlesex University.

Work History

Jul 2019apr 2020

Content Writer

Upright Technologies
  • Wrote and edited blog posts on posture, wellness, and health tech
  • Produced content across different social media channels
  • Created copy for email engagement and sales sequences
  • Crafted copy/microcopy for the website and mobile app
  • Maintained content quality standards and helped develop the brand voice
Jan 2017JUN 2019

Content Writer

JamesAllen.com (R2Net)
  • Wrote copy for email engagement and sales sequences
  • Blogged on a variety of products, site features, and educational topics
  • Crafted copy/microcopy for desktop and mobile site
  • Created ad copy (display and native) and social content
  • Authored bylined articles on a range of industry-related topics
dec 2014dec 2016

Product Marketing Specialist

Gemalto (formerly SafeNet)
  • Authored blog posts and thought-leadership articles
  • Wrote social posts and managed social channels
  • Produced and managed content for the quarterly newsletter
  • Created content for the website and landing pages
  • Wrote and published a Wikipedia article on software monetization
aug 2013sep 2014

Marketing and Product Writer

Perion Network (formerly Conduit)
  • Produced content for web pages, banners, emails, blog posts, etc.
  • Wrote and edited microcopy, product manuals, and tech support pages
  • Improved the readability of EULAs, privacy policies, and other legal texts
  • Revised sales materials such as presentations, brochures, and eBooks
  • Contributed to the branding and launch of CodeFuel.com
jun 2006mar 2010

Content Editor

Rovi Corporation (now TiVo)
  • Wrote and edited promo copy for a wide range of DVDs and Blu-rays
  • Sourced review excerpts from notable media outlets
  • Compiled, verified, and maintained product metadata
  • Ensured that all copy adhered to internal editorial policy and SLAs
  • Designed cover art mock-ups in Photoshop

Certifications

2003

Certificate in Editorial

London School of Publishing

Education

19982001

BA (Hons) Creative Writing

Middlesex University

Skills

Content writing

COPYWRITING

blogging

WordPress

SOCIAL MEDIA

Editing