Printing tool Download PDF

A London native, Yonatan has more than 10 years' experience in content marketing within the e-commerce and software industries. He is adept at creating and managing content that drives customer engagement. His articles have been published by Entrepreneur and Retail Dive, among other media outlets. Yonatan holds a BA in Creative Writing from Middlesex University.

Work History

Jul 2019

Content Writer

Upright Technologies
  • Writing and managing content for websites, blogs, and social media
  • Creating copy for email engagement and sales sequences
  • Crafting microcopy for the website and mobile app
  • Editing and maintaining content quality standards and brand voice
  • Working with the creative team to produce new assets for sales funnels
Jan 2017JUN 2019

Content Writer

JamesAllen.com (R2Net)
  • Wrote copy for email engagement and sales sequences
  • Blogged on a variety of products, site features, and educational topics
  • Created copy and microcopy for desktop and mobile site
  • Crafted ad copy (display and native) and social content
  • Authored bylined articles on a range of industry-related topics

Key Accomplishments:

dec 2014dec 2016

Product Marketing Specialist

Gemalto (formerly SafeNet)
  • Authored blog posts and thought-leadership articles
  • Wrote social posts and managed social channels
  • Produced and managed content for the quarterly newsletter
  • Created content for the website and landing pages
  • Provided content for digital campaigns and offline assets

Key Accomplishments:

  • Increased blog traffic by 622% (YoY) and decreased bounce rate
  • Improved average daily reach on Facebook by 350% (YoY)
  • Wrote and published a Wikipedia article on software monetization
aug 2013sep 2014

Marketing and Product Writer

Perion Network (formerly Conduit)
  • Produced content for web pages, banners, emails, blog posts, etc.
  • Wrote and edited microcopy, product manuals, and tech support pages
  • Improved the readability of EULAs, privacy policies, and other legal texts
  • Revised sales materials such as presentations, brochures, and eBooks
  • Contributed to the branding and launch of CodeFuel.com

Key Accomplishments:

mar 2011dec 2012

Transcription Team Leader

Verint Systems
jun 2006mar 2010

Content Editor

Rovi Corporation
  • Wrote synopses of DVD and Blu-ray releases for promotional purposes
  • Curated marketing content and product data
  • Proofread content and ensured that it adhered to editorial policy
  • Researched press and publicity materials
  • Liaised with PR agencies, film distributors, and studios
mar 2004oct 2005

Staff Writer

Highbury Entertainment
  • Wrote reviews, features, and news stories on the latest DVD releases
  • Interviewed actors, filmmakers, and musicians
  • Tested and reviewed home cinema equipment
  • Liaised with designers, advertisers, and PR agencies
  • Participated in various national and international press events

Certifications

2003

Certificate in Editorial

London School of Publishing

Education

19982001

BA (Hons) Creative Writing

Middlesex University

Skills

Content writing

CONTENT DEVELOPMENT

blogging

SOCIAL MEDIA

Editing

WordPress