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Yonatan Hart

Product Marketing Writer

  • Tel Aviv, Israel
  • 052-8367133

A versatile and creative marketing writer whose eight years in the hi-tech sector span product, content, and social media marketing. Consistently delivers high-quality content for effective positioning and promotion of products to the field. Known for writing engaging blog posts, for internal and external clients, that increase traffic and reinforce company messaging.

Work History

dec 2014Present

Product Marketing Specialist, Software Monetization

Gemalto (formerly SafeNet)
  • Creates sales tools, presentations, collateral, web content, etc.
  • Blogs weekly on industry trends, technologies, and best practices
  • Maintains social media accounts for the SM business unit
  • Produces and manages content for the quarterly Sentinel newsletter
  • Writes content for PPC campaigns


  • Increased page views to the LicensingLive blog by 622% YoY (2015 vs. 2016)
  • Improved average daily reach on Facebook by 350% YoY (2015 vs. 2016)
  • Grew LinkedIn community by setting up and maintaining a Showcase Page
  • Created customer testimonials page on corporate website that's steadily gaining traffic
  • Won first place in a marketing competition
aug 2013sep 2014

Marketing and Product Writer

Perion Network (formerly Conduit)
  • Produced marketing content for web pages, banners, emails, blog posts, etc.
  • Wrote and edited UI text, product manuals, and technical support pages
  • Improved the readability of EULAs, privacy policies, and other legal texts
  • Revised sales materials such as presentations, brochures, and eBooks
  • Contributed to the branding and launch of


  • Wrote article on YouTube monetization that became the most viewed post on the Codefuel blog in 2014
mar 2011dec 2012

Team Manager

Verint Systems
  • Managed a team of audio transcribers on a speech analytics project
  • Provided staff training and ongoing logistical support
  • Liaised between the team and the Project Manager, providing daily progress reports
jun 2006mar 2010

Content Editor

Rovi Corporation
  • Wrote promotional DVD and Blu-ray synopses for e-commerce sites
  • Curated marketing content and product data
  • Proofread content and ensured that it adhered to editorial policy
  • Researched press and publicity materials online
  • Liaised with PR agencies, film distributors, and studios
mar 2004oct 2005

Staff Writer

Highbury Entertainment
  • Wrote reviews, features, and news stories on the latest DVD releases
  • Interviewed high-profile actors, filmmakers, and musicians
  • Tested and reviewed state-of-the-art home cinema equipment
  • Liaised with designers, advertisers, and PR agencies
  • Participated in various national and international press events


  • Covered a press trip to Industrial Light & Magic Studios in San Francisco, which resulted in huge media value for Universal Pictures
  • Took part in a publicity campaign by 20th Century Fox and appeared on the evening news



Certificate in Editorial

London School of Publishing



BA (Hons) Creative Writing

Middlesex University


Content writing