Yoma Smith

Yoma Smith


I am an experienced marketing professional with skills and knowledge acquired from various industries and businesses.

I deliver tangible value via a combination of methodical, pragmatic and creative methods, to support business objectives.  As an extrovert, with effective interpersonal skills, I achieve results through a flexible, personable and grounded approach with all contacts – colleagues, clients, suppliers or partners.

My skills span a wide range of marketing functions, including: 

Communications – public relations, integrated campaigns, employee engagement and events 

Campaign management – off and online; strategic planning, from concept to tactical delivery, via multiple channels; post implementation review and budget reconciliation

Relationship marketing – embedding the proposition and enhancing the customer journey

Digital – e-mail, social media, website development, content management and analytics

Brand management – profiling; delivering guidelines, literature, merchandise and other assets

Content development and copywriting – newsletters, brochures, profiles, articles and so forth

Supplier management – sourcing, briefing, selecting and managing relationships

Budget management, partnership and purchasing negotiations

Work experience

Work experience

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May 2013 – Mar 2014      University of Bristol Students’ Union     Marketing Communications

As interim manager I was responsible for the strategic planning, branding and marketing of messages, services, activities and events – to a student base of 20,000 – via extensive engagement with colleagues, student groups and societies, the university and wider community.

I managed three direct reports to deliver projects and integrated campaigns on democracy, volunteering, sustainability, well-being, diversity and representation, arts and culture.

Key achievements:

The union’s vast programme of activity includes the annual freshers’ fair at which, amongst other deliverables, I facilitated a sponsorship and advertising income of over £90,000.

Development of resources, processes, briefs, guidelines and toolkits to enhance the marketing function with consistent output, proactive and comprehensive project management.

Revamping the digital estate to achieve a structured convergence of data, emails, websites, broadcast and social media platforms.

Re-scoping the media estate, to maximise revenue opportunities through advertising, promotions and sponsorships; Targeting £185,000pa.