I am an experienced marketing professional with skills and knowledge acquired from various industries and businesses.
I deliver tangible value via a combination of methodical, pragmatic and creative methods, to support business objectives. As an extrovert, with effective interpersonal skills, I achieve results through a flexible, personable and grounded approach with all contacts – colleagues, clients, suppliers or partners.
My skills span a wide range of marketing functions, including:
Communications – public relations, integrated campaigns, employee engagement and events
Campaign management – off and online; strategic planning, from concept to tactical delivery, via multiple channels; post implementation review and budget reconciliation
Relationship marketing – embedding the proposition and enhancing the customer journey
Digital – e-mail, social media, website development, content management and analytics
Brand management – profiling; delivering guidelines, literature, merchandise and other assets
Content development and copywriting – newsletters, brochures, profiles, articles and so forth
Supplier management – sourcing, briefing, selecting and managing relationships
Budget management, partnership and purchasing negotiations