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Yogi Cerdito

Editorial, Digital Media, Marketing Specialist

Summary

I'm a digital content specialist, editor, marketer and curator. As digital enthusiast, I'm expert in deliver right content to the Indonesian audience with entertaining, meaningful, and relevant information.

When I was an Entertainment Producer at Yahoo Indonesia, I handled the biggest entertainment news portal in Indonesia: Yahoo Celebrity Indonesia. I made average 120 million page views per month for about 2 million unique users.

At Okezone.com, I handled Lifestyle canal, which contain fashion, beauty, health, food, travel, and family for men and women. I also the person in charge of all content marketing projects in Okezone.com. As you may know, Okezone.com is part of MNC Media, the biggest media company in Southeast Asia.

Now at BookMyShow.com, I have wider responsibilities as Head of Content for this India based ticketing platform. Beside handling daily content in our blog, from zero to average 200k PVs per month, I also in charge for the activity in social media, marketing, and public relations. I begin to make partnership between BookMyShow with local movie house production and seeking for co-marketing with digital media and other start-ups. I also work together with the cinemas for promo campaign.

I have big ideas. Lots of people have them, but execution is what matters, and I do execution.

Specialties: Writing, editing, entertainment, copy writing, content strategy and development, content marketing, online publishing, bit digital marketing, bit SEO.

Work History

Nov 2015Present

Head of Content

PT Big Tree Entertainment Indonesia (BookMyShow.com)
  • Starting new team for BookMyShow Indonesia
  • Lead the team of content writer, graphic designer, and social media manager
  • Making marketing strategy for some projects 
  • Making partnership with movie house production and content distributor
  • Making press release and get in touch with press
  • Making content strategy and pages (SEO tracker)
  • Weekly social media report and analytics
  • Grow the audience and page views for BookMyShow blog
Nov 2014Oct 2015

Lifestyle Editor

PT Linktone Indonesia (Okezone.com - MNC Media)

Roles and Responsibilities:

  • Managing the growth of the page views of Okezone Lifestyle
  • Lead the team to always innovate countinously making more fun content for Fashion & Beauty, Travel, Food, Family & Career, and Health
  • Handling content marketing for Okezone
Aug 2011Oct 2014

Entertainment Producer

PT Yahoo Indonesia (Yahoo.co.id)

I am focused on choosing and creating inspiring and entertaining content for Yahoo Celebrity Indonesia (former known as Yahoo OMG Indonesia), one of the biggest online entertainment portal in Indonesia. I have to make sure that I give the best entertainment content to audience. I also work together with publicists for new movies or music album or event locally and internationally. I collaborate with other editor in other Yahoo office around the globe to share interesting content or if we have global partnership as marketing campaign.

Education

Aug 2005May 2011

Bachelor of Communication Science

Universitas Padjadjaran

Majoring Journalism

Skills

Content Strategy

We have to make strategy so our content can attract people to click, and most important, to engaged.

Content Marketing

I can create advertorial so soft selling. The important thing is we have to understand the market and be good at story telling, especially for ecommerce

Digital content

My experience in Yahoo, give me the best learning about Indonesian and even SouthEast Asian internet behaviour.