Yogesh T Rathod

Custom

TRAINING PROGRAMS

  • Shell Retail Marketing training by Shell Oman Marketing Company LLC, Muscat, Sultanate of Oman.
  • Nissan Sales & Service Way training by Nissan Motor Company, Japan.
  • Program on Advance Negotiation skills by Dr. Daoud, Avanti International, Dubai.
  • Selling Skill’s (Part I & II) program by Mercury (Goldman) International Ltd., India.
  • Program on Communication Skills by Mr. Michel David, India.
  • Program on Sales Promotion Management by Mr. Jagdeep Kapoor, Samsikha Marketing Consultants.
  • Creativity at Work program by Prof. Pawar, Pune.
  • SAP R/3 - Application and Advance programs by SAP (India) Ltd. and Tata Technologies (India) Ltd.
  • Attended a workshop on Total Cost Management conducted by Prof. Jakotia (Jamnalal Bajaj Institute of Management Studies, Mumbai).
  • Attended Arabic Language (Level-1) certification course at Polyglot Institute, Muscat, Oman.
  • Published a paper on Trends in Bulk Cement Road Transportation in Indian Cement Review by Wadhera publication, Mumbai.
  • Published articles in the special edition of the Times of India newspaper.

INFORMATION TECHNOLOGY/COMPUTER SKILLS

Expert Knowledge of MS Project, MSOffice (Word, Excel, Power point, Outlook), MS Access, Lotus 1-2-3, ERP:SAP R/3 – SD / MM / PP modules. Write VB, C & FORTRAN IV programs. Conversant with Windows, UNIX & DOS environment.

LANGUAGE SKILLS

Expert in English, Hindi, Gujarati and Marathi

Working knowledge of Arabic

Objective

Make long-term career in Marketing - Sales - Business head of a Progressive & Growing Business group. Work in an organization, which offers Challenging assignment, Responsibility & Independence at job. Join a career, which fulfils personal aspiration to Grow fast, Learn Continuously & Earn + Save to have a decent life.

Summary

BRIEF PROFILE

  • An outstanding & pleasing Automotive Sale & Marketing professional with 15+ years of established record of accomplishments; Successful & demonstrable career graph. Currently Profit Centre Head in Oman.
  • Reporting to Managing Director of Assarain group of Co. Leading & motivating a multi-cultural & multi-locational team of 100+ employees.
  • Qualification - MBA (Marketing) ; BE (Mech.) ; PGDBM (Export & Import)

Strong experience of multiple disciplines in Automotive Sales Marketing After sales Service - Logistics & Distribution - Production Planning & ERP implementation,. Worked in Business Development Retail / Showroom sales + Channel / dealer sales + Fleet / Key accounts / Institutional sales, Brand & Marketing management. Profit centre head delivering Profitability & productivity, Credit & cost management, Budgeting & Planning, Having in-depth knowledge of the Indian and Gulf markets and exposure to leading edge automotive Retailing techniques, Customer service initiatives & Loyalty programs.

Worked with Auto Manufacturer Tata Motors Ltd. (9 Yrs); Auto Distributor Nissan Motors (1 Yr.); Auto Services Co (3.5 Yrs) Shell (Petroleum products), Sonny (Carwash), Turtle wax (Car Care products).

Demonstrated Career achievements in Sales & Marketing

Successfully

  • Launched New Vehicles & designed transportation solutions for different industry segments.
  • Launched Nissan Sunny (2003) saloon car in Oman, which improved sales during Ramadan promotion. Launched Mercedes Benz E-220 & E-250D (1995), Luxury cars in India with record bookings. Developed marketing plan & successfully launched Tata Sumo (1994), Tata Motors s first SUV. Launched & established LPT 2213 (1998) Multi axle commercial vehicle in new segments.
  • Sold complete transportation solution to Steel & Cement industry. Conceptualised & developed TEXCON-Textile containers for Textile industry (1999). This made Telco s entry in special application vehicles segment. Product captured 20%+ market share in highly competitive market.

Made inroads into several large Fleet accounts and segments. Achieved assigned targets and improved company s market share in the face of stiff competition.

Effectively managed Retail / Showroom sales; Channel / dealer / branch sales, Fleet / Key accounts / Institutional sales in Auto manufacturers dealers network and also in Auto distributors branch & showroom network.

Managed Supply chain - Logistics - Warehouse function & streamlined processes in Auto Manufacturing & distribution Companies. Additionally having thorough knowledge of related functions in Automotive industry - Production, QC, Sales planning, Services & Warranty; Parts. Also worked closely with Finance, Leasing, Insurance & Contractual / Legal department.

Demonstrated good understanding of ATL & BTL marketing activities to successfully devise & implement Customer Service & Loyalty programs (CRM initiative). Processes improvements for customer service resulted in an integrated cross selling of products & services, higher repeat purchase & improvement in per transaction value by 15%.

Key Sales & Marketing Responsibilities executed in past assignments

Sales & Business Development: Achieved Budgeted Sales Volume & Market Share Targets. Profitability Management. Extensive market / territory coverage at National level for Channel & Retail Showroom Sale through dealer network. Conceptualize & implement Sales Promotion strategies. Formulate-Monitor-Review Sales Incentive schemes, Supervise Inquiry Generation & Follow Up system. Dealer development: Review dealer s Revenue streams & viability structure. Dealers development for Infrastructure, Systems & Humane resources. Dealer personnel Training & Recruitment. Institutional & Key accounts: Manage Fleet & government sales channels. Business Development & offer single window service to Key accounts. Finalize, Submit & Monitor Tenders - Technical bid & Commercial terms, Price Negotiations, Account reconciliation. Principal management: Continuously improve Principal Liaising, Budgeting-Forecasting-Ordering-Shipment & Pricing. Monitor product performance & develop effective MIS.

Marketing - Brand & Product management: Market development through Market Potential & Competition Analysis, Develop competitive Marketing & Communication strategy. Conceptualize & execute advertising & promotion campaigns. Liaise with Market research, Advertising, PR, Media agencies for brand assessment & positioning.

Effectively work with - Principals, Distributors, Financial institutions, Insurance companies, Direct Marketing agents. Design-Develop-Supervise: Preparation-issuance & delivery of Marketing material, Exhibits, Merchandise, POS - sales promotion material & programs. Execute media plans billboards, advertisements in newspapers, trade magazines, organise press conference, etc. (Also ensure compliance to principals marketing standards) Product Launch, Product training, demonstration & road shows. Participate in strategic international events/ exhibitions/ conferences for market development and gather market intelligence.

Added advantages

  • Continuous Professional Training & Certification during career
  • Expert knowledge of Computers & IT skills.
  • Impressive Networking & good Market Contacts in industry.
  • Managed multi cultural team
  • GCC Driving License
  • Knowledge of Arabic Language
  • Willing to Relocate & Travel
  • Looking for Growth.
  • Available at short notice.

Hands on & Achievement-oriented, Team leader with strong leadership skills, Fluent in communication & relationship building, Presentation & negotiation skills, Excellent project management skills.

Work History

Work History
Mar 2004 - Present

Business Unit Head

Assarain Group of Co.

Company Profile:    Operates multi locational Auto care centres in Oman. Network of Shell fuel stations, Lub centres, Service centres with paint booth & body shop; Carwashes & Detailing centres Sale of Used cars. Franchise representation of Shell (Petroleum products), Sonny, USA (Carwash & garage equipment’s) Turtle Wax +CD2+ Gunk + Marvel (Auto care products from USA, UK & Europe); Detail Plus, USA (Vehicle detailing & restoration services)

 PROFIT CENTRE HEAD (Reporting to Managing Director)ACHIEVEMENTS

§        “Mystery Motorist” surveys ranks one of our Shell Fuel stations amongst top three in Oman - In Customer Service & in Volume (18 Million Litres per Annum). It is a continuous Customer Service Assessment program administered under Shells' Retail Initiatives & conducted by an independent – third party: Gallops Market Research Agency.

§        Selected by Shell-Oman, as one of the three distributors to visit Shell, Philippines (Yr 2007) for Customer Service program - PEOPLE MAKE THE DIFFERENCE REAL (PMTDR).

§        Conceptualise - Marketed & successfully executed an integrated Auto Care facility on 16,000 sq. Mtr area. ( Yr. 2006-2007) Shell promoted & supported this unique concept with Fuel –Auto care services - Food court & Motel all under one roof.This project is first of its kind in Shell network in Middle East.

§        New Business Development - Visited International Car Wash Exhibition, Las Vegas, USA (Yr 2006). Identified - Negotiated - Sourced & Established New agency products for distribution in Oman.

RESPONSIBILITIES

  • Overall responsibility of Profitability & cost control, Achieve budgeted targets, Lead & Motivate team of 100+ multi cultural employees at multiple locations. Reporting to Managing Director.
  • Training & Motivating teams to improvecustomer service, follow best practices, maintain high safety standard. (24x7) maintain high productivity in all areas of business.
  • Identify, do feasibility study & launch new product lines. Travelled to USA, UK, UAE, Philippines, Bahrain, Qatar & India to participate in exhibitions, study & source new car care products and accessories for distribution in gulf.
  • Principal Liaison & manage sub distributor network; Souring – Pricing - Ordering - Distribution.
  • Retail Management - Manage Aggressive Sales promotions for High street customers, Hypermarkets, Oil company convenience stores.
  • Business development & marketing in Corporate, ministries, embassies, oil companies & fleet segments. Maintain excellent customer relations.
May 2003 - Feb 2004

AL HASHAR & CO.

Company Profile: Sole distributor of Nissan, BMW, Tata & Proton vehicles in Oman. Total Branches: 13, Manpower: 355

NATIONAL SALES MANAGER (Reporting to General Manager)

  • Successfully launched Nissan Sunny saloon car throughout Oman.Developed attractive joint promotion schemes with Finance Cos. & Vehicle Insurance companies for Ramadan & Summer season.
  • Acquired a major break through order from a fleet customer. Achieved budgeted annual sales volume & maintained healthy market share in the face of stiff competition for Nissan & Infinity (Passenger cars) and Nissan UD (Commercial vehicles).
  • Implemented Nissan Sales & Service (NSS) Way - Process improvement initiative and trained staff to improve the Customer Satisfaction Index (CSI) rating.
  • Successfully managed Profitability & complete market coverage across the country.
  • Designed & implemented sales promotions and incentives for showrooms, branches, government & fleet segments.
  • Liaised with Principals and managed Ordering - Shipping - Distribution & Pricing.
Mar 2000 - Mar 2003

MANAGER – All India Institutional Sales.

TATA MOTORS LTD. India

Company Profile: Manufacturing & Distribution of passenger cars & commercial vehicles. A multinational ranked in top 10 commercial vehicles manufactures in the world & the market leader in Indian Automotive industry.

  • Introduced Tata Indica passenger car & range of commercial vehicles in Canteen Store Depots (CSD). Vehicle Portfolio Planning & effectively marketing vehicles in Government Departments to generate targeted volume.
  • Studied & Designed integrated transport solution for Steel & Cement industry. Sold first such solution to Gujarat Ambuja Cement Ltd., Essar Steel Ltd. and Tata Steel Ltd., thereby establishing new multi axle vehicles in market.
  • Generate business through DGS&D rate contracts. Follow up & Worked closely on customer feedback / product improvements & co-ordinated its implementation with Plant - Quality assurance - Inspection - Testing – Authorisation & Registration agencies.
  • Worked closely with Taxi & rental business, private fleet owners, Vehicle Contractors. Liase with Government agencies for duty drawback, tax exemptions, Leasing- Financing - Insurance options.
  • Appointed & Developed dealer and service network. Impart training to regional & dealer’s staff on Sales process, Product knowledge, Soft skills on Customer Satisfaction & Relationship management.
  • Prepare – Finalise - Submit and Monitor Tenders. Undertake price and term negotiations.
Apr 1999 - Feb 2000

LOGISTICS & DISTRIBUTION HEAD –Western Region.

TATA MOTORS LTD. India
  • Production Planning & Control and Distribution of over 40,000 vehicles annually.Successfully reduced distribution costs & inventory through process improvements and strict procedure discipline.
  • Responsible for demand forecasting and synchronise production and despatch to meet field requirements.
  • Managed warehouses & stockyards, taking care of their sales tax, insurance, security and infrastructure issues.
  • Managed audits and ensured compliance to all HSSE & statutory norms
Sep 1995 - Mar 1999

BRANCH HEAD

TATA MOTORS LTD. India
  • Promoted to take charge of complete Territory. Developed retail focused strategies to meet sales targets through the dealer network. Successfully monitored, managed and controlled one of the leading branches in Tata Motors distribution network (Overall branch revenue Rs. 3.5 billion) ; Managed distribution to 24 dealers from all over India; Effectively settled Rs.1.54 billion Sales tax case pending for 12 years during the tenure.
  • Appointed & Operational New dealership, branches & workshops. Assist dealers in New site selection, Infrastructure setup, Brand Identity Compliance, Recruitment & Training.Successfully managed One of top three dealers of Tata Motors in India. Effectively worked on After sales & service, Customer support, Warranty administration & JD Power liaison activities in branch territory.
  • Instrumental in developing “TexCon” - Textile container for the textile industry in Gujarat. This initiated company’s entry in the segment and captured +20% market share in the very first year.
Jun 1994 - Aug 1995

SR. OFFICER – Marketing & Sales

TATA MOTORS LTD. India
  • Successfully launched the Mercedes Benz E-220 and E-250D Luxury cars. Associated in developing Marketing plan - Press release – Advertisement - Media planning – Prominent Display cum demonstration - Finance schemes.
  • Developed Marketing plan & successfully launched Tata Sumo - Company’s first Multi-utility vehicle through demonstrations, road shown. Develop promotion material and its display.
Jun 1991 - Sep 1992

EXECUTIVE SALES – Major Accounts

PERTECH COMPUTERS LTD. (PCL),

Company Profile: Leaders in Computer software development & Retail of Hardware assembly, Networking & Peripherals. Computer Sales – Service & AMC, IT Infrastructure management.  

  • Acquired a prestigious & breakthrough order for computer hardware & networking from Reliance - IPCL, Baroda.
  • Serviced & managed several major accounts for software, hardware, peripherals & network solutions.

Education

Education
Aug 1992 - Sep 1993

Post Graduate Diploma

Indian Mercehnts Chamber
Mar 1991

Bachelore of Engineering ( BE)

Faculty of Technology & Engineering, M.S. UNIVERSITY