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Summary

Senior Business and Communication student passionate about people and technology. Demonstrated strengths in social media management, community relations, analytics and project management. Excellent business analysis, event planning and problem solving skills. Proven ability to work effectively in a cross functional, fast-paced environment. 

Experience

Aug 2016Present

Research and Strategy Intern (Co-op)

Financial Advisory Services, Deloitte, Shanghai, China
  • Conduct market research for entry strategy, feasibility study, target screening 
  • Gather key information through telephone interviews and management discussions 
  • Analyze data and summarize key industry findings (market structure, competitors, economic, political and social environment etc.)
  • Perform scenario and sensitivity analysis to estimate profitability and productivity  
  • Write concise reports with sound business recommendations to clients
Oct 2015Nov 2015

Communication and Social Media Assistant (Volunteer)

posAbilities, Burnaby, BC
  • Managed and updated the annual art show website using WIX.com
  • Brainstormed and implemented hashtags on Twitter, Facebook and Instagram to promote the annual art show
  • Worked with artists and agencies to gather pictures and bibliographies and wrote journalistic stotries to be posted across social channels
  • Reached out to media outlets in an attempt to gain exposure for the art show
Jun 2014Jun 2015

Sustainability Peer Educator

Sustainability Office, Simon Fraser University, Burnaby, BC
  • Conceptualized, coordinated and executed engagement events to promote transit sustainability among students
  • Planned and organized bike maintenance workshops with a local bike shop on campus to advocate for green transportation 
  • Assisted with analyzing Simon Fraser University's university-wide cycling survey data (437 participants) using Excel and VBA             
Jun 2014Dec 2014

Marketing and Project Assistant (Co-op)

Noura Construction Ltd., Coquitlam, BC
  • Researched, identified and created engaging content for blog, newsletters, brochures and social media channels
  • Used Hootsuite Analytics to monitor website traffic, Twitter and Facebook accounts; developed strategies to increase page visits and followers
  • Prepared monthly real estate report for internal reference based on research and analysis on industry data and trend
  • Worked with a shooting crew to deliver 3 commercial videos
  • Managed and updated prospect database and project timeline
Mar 2014Nov 2014

Sponsorship Coordinator

TEDxSFU, Burnaby, BC
  • Collaborated with 15 young professionals to plan and organize a 1-day conference for 150 attendees
  • Negotiated and secured $1000 in-kind sponsorship by demonstration through presentations and in-person meetings
  • Delivered presentations to audiences from 30 to 200 to promote the event
Sep 2013April 2014

Blog Writer

Simon Fraser University Engage Blog
  • Conducted interviews to gather interesting stories for blog posts
  • Selected and wrote bi-weekly content for the website
  • Brainstormed with the team to set the editorial calendar monthly
Jul 2013Nov 2013

Project Manager

SFU Student Marketing Association, Burnaby, BC
  • Organized a speaker and networking conference to expose undergraduates to the marketing industry
  • Led, coordinated and managed a 5 member organizing committee to achieve a student conference with 5 speakers and 90 attendees and a profit of $400
  • Managed project budget and implementation timeline
  • Developed and implemented promotional strategies to sell event tickets, including scheduling booth sales and promotion through Facebook, Twitter, Eventbrite
Sep 2012Jun 2015

Sales Associate

Pink by Victoria's Secret, Burnaby, BC
  • Resolved customer issues smoothly at store level in a positive manner and was able to achieve monthly sales goal of $250/hour
  • Maintained visual standards and sales floor stock

Education

Jan 2011Present

BBA, Business Administration and Communication Joint Major

Simon Fraser University, Burnaby, BC

Marketing Concentration; Certificate in Business Analytics and Decision Making

Awards: Business International Mobility Award; Dean's Honor Roll

 

Jan 2016June 2016

Study Abroad, Master in Management, Marketing

University of Mannheim Business School, Mannheim, Germany

Skills

• Writing and communication: blogging, business writing, public speaking

• Social media: Google analytics certified ( July 2016 - Jan 2018), Hootsuite analytics, Facebook, Twitter, nstagram

• Basic graphic design & video editing : Adobe Illustrator, InDesign, Premier, Dreamweaver, HTML/CSS

• Microsoft Office: Excel, PowerPoint, Project, Visio, Access

Courses

• Business Communication                                            • Cultural Dimensions in Advertising    

• Interactive Marketing                                                  • Business Process Analysis and System Design

• Foundations of Web Development                            • Data Management                                          

• Customer Analytics                                                       • Decision Analysis in Business