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Work experience

PRLab at Boston University

Jan 2015May 2015

ACCOUNT SUPERVISOR

  • Oversee the work of two account teams, AcceptU and Howard Gotlieb Archival Research Center at Boston University
  • Edit the work of the account executives
  • Manage overall communication between the client and team
  • Provide clients with marketing communication strategies
  • Assisit with PRLab branding and marketing

 PRLab at Boston University

Jan 2014May 2014

ACCOUNT EXECUTIVE

  • Co-managed social media accounts of the client, Lallitara, to raise brand awareness and increase customer engagement
  • Researched into potential retailers, audience trends, markets/fairs, and competitors to develop marketing strategies and event plans
  • Created a complete working media kit to help the client present its brand more effectively and professionally 
  • Managed media relations and successfully got the CEO of Lallitara featured in BostInno Magazine

Foreign and Overseas Chinese Affairs Office of Shanxi Provincial People’s Government

Oct 2012Dec 2012

INTERN

  • Assisted with media relations, event planning, and receptions
  • Organized and maintained records/files and assisted with archiving documents
  • Edited and translated news releases, documents, and correspondence

Education

Boston University

Sep 2013May 2015

Master's Degree in Public Relations

Relevant Coursework: 

  • Media Relations, Corporate Communication and Public Relations, New Media and Public Relations, Writing for Media Professionals, Design for New Media, Communication Research

China University of Petroleum (Beijing)

Sep 2009Jun 2013

Bachelor's Degree in English

Relevant Coursework:

  • Interpretation, Petroleum Technical English, Theories and Practice of Translation, Business English, French, Spanish

Skills

Adobe Photoshop, Indesign and Illustrator

  • Proficiently use Adobe Creative Suite to create engaging web designs and layouts

Social Media

  • Acuity with social media trends and monitoring
  • Proficiency in using Google Analytics to track and analyze brand's online presence
  • Proficiency in social media campaign and content creation

Languages

  • Chinese: Native-level with excellent writing and public speaking skills
  • English: Full professional proficiency
  • Spanish and French: Limited professional proficiency