Baidu, Inc.

Dec 2013 - 至今

Senior Product Manager, Phoenix Nest


Senior PM at Commercial Search Product Department (商务搜索部, 凤巢团队)


1. Product Lead and founding member of "Baidu Local Ads" (bdtg.baidu.com). 

-- Plan, design, project manage for both App and Web versions.

-- Collaborating with team of 30+ engineers, designers, & marketers.


1. PM of Baidu's flagship search advertising platform "Phoenix Nest"

-- Build a number of tools for advertisers, in total improved ads-optimization-efficiency by 800%+ -- Re-designed Baidu search ads management platform. Defined the new design style for whole Phoenix Nest.

2. Program Lead of “Baidu Global Ads”, one of the first internationalization attempts for Baidu's commercial product lines.


• Awarded the 2014 Q3 Star for outstanding performance

• 2014 annual performance rating: top 10%

• 2 Patents


Aug 2013 - Dec 2013

 Research Scientist in Industrial Internet 

@Stockholm, Sweden

• Scandinavian Research Center
• Innovated Internet products for industrial domains (aka Industrial Internet)
• 8 Patents (pending)


Jan 2011 - Aug 2013

Co-founder, Head of Product


• Funded by angels from Silicon Valley & executives from top Chinese Web companies.
• 2012-13: Mobile social game  [I Love CHiCHi] (iOS)
• 2011-12: Location-based real-time Q&A [面包圈/MoboQ] (Web + Mobile App)
• Innovative products, got official recommendations at Apple iTunes Store, and has received a wide media coverage in Chinese and overseas news and magazines.

Microsoft Research, Asia

May 2012 - Sep 2012


• Scandinavian Research Center
• Innovated Internet products for industrial domains (aka Industrial 4.0)
• 8 patent applications within 6 months

Helsinki Institute for Information Technology

Jul 2011 - Oct 2011


• Network Society Research Group
• Prototyping tools for search and re-mix open images (Deployment & user studies)
• Paper published on top computer science conference CHI'12

Tokyo Institute of Technology

2009 - 2010


• Distributed Systems Lab.
• Design systems and algorithms for Autonomous Decentralized Systems.
• Paper published on IEICE transaction on Communication



Waseda University, Japan

2010 - 2013

PhD in Computer Science with Human Computer Interaction


• 17 publications within 3 years
• Japanese Government Scholarship (the top scholarship in Japan)
• Microsoft Fellowship 2011 by Microsoft Research Asia (2 in Japan)
• WWW'13 Scholarship by Google and Best Student Paper Nominee at WWW13 (top 1%)
• Global-COE Fellowship by Japan Society for the Promotion of Science

Chalmers University of Technology, Sweden

2007 - 2009

MSc in Networking and Distributed Systems

• Adlerbert Scholarship by Gothenburg Government

University of Electronic Science and Technology of China

2003 - 2007

BSc in Communication Enginnering


Search Ads, Platform, Product planning, Start-ups, Information architecture, Interaction Design, ToB, ToC, Business Model, Project management, Mobile, Web, UX, User research.