Senior Product Manager, Phoenix Nest
Senior PM at Commercial Search Product Department (商务搜索部, 凤巢团队)
1. Product Lead and founding member of "Baidu Local Ads" (bdtg.baidu.com).
-- Plan, design, project manage for both App and Web versions.
-- Collaborating with team of 30+ engineers, designers, & marketers.
1. PM of Baidu's flagship search advertising platform "Phoenix Nest"
-- Build a number of tools for advertisers, in total improved ads-optimization-efficiency by 800%+ -- Re-designed Baidu search ads management platform. Defined the new design style for whole Phoenix Nest.
2. Program Lead of “Baidu Global Ads”, one of the first internationalization attempts for Baidu's commercial product lines.
• Awarded the 2014 Q3 Star for outstanding performance
• 2014 annual performance rating: top 10%
• 2 Patents