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Work experience

Market Researcher

Systemtek Technologies

•    Utilized social medias (LinkedIn, Twitter, Facebook, etc.) to advertise the company, resulted in higher awareness of  business•    Researched advertisement benefit from 10 types of social media and  developed social media campaign

Mar 2011Present

Social Media Intern

The Aparecio Foundation

·Oversee foundation social media campaign and make weekly analysis, resulting increased weekly active users and views

·Prepare social media guideline as the base of TAF social media campaign, making the procedures more efficient and simple

·Research 10 competitors’ social media campaigns and make competition analysis to assist in developing marketing strategy

·Attend foundation events to help with increasing social awareness and fundraising

Sep 2010Jun 2011

Committee Member

Kellstadt Marketing Group

•    Prepared and managed contact information of event speakers, causing increased efficiency in broad member communication •    Assisted board members in preparing KMG events, resulting successful events •    Successfully assisted president and members  in researching and arranging alumni contact information prior to deadline

Nov 20072008


Iowa Wesleyan College

•    Tutored in Marketing, Macroeconomic, and Calculus courses,  received tutor certificate •    Assisted 40 students per semester, resulted in their improved  grades and got WUYI Wesleyan International Scholarship


Sep 2009Jun 2011

Master of Science

DePaul University

Market Research, Marketing Analysis, Social Media, Graphic Design, Communication, International Marketing •Software: SAS, SPSS, WEKA, Photoshop, Microsoft suite •Marketing Tools: Perceptual Mapping, Conjoint Analysis, Disruptions Framework, Value Curve, Latent Needs, Claritas PRIZM •Data Analysis: Regression Analysis, Time Series Analysis, Cluster Analysis, multivariate analysis •Web data mining: e-commerce, e-CRM, information retrieval/filtering, Web personalization, and recommender systems

Yawen's Portfolio


Master degree in Marketing analysis with broad-based education including all phases of marketing and marketing research. Experience in market research, data analysis and report writing. Additional skill sets in Internet marketing and graphic design. SPSS, SAS and Weka user. Fluent in Cantonese and Mandarin.


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