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Yasser Puri

Marketing / Advertising / Branding / Digital / Account Services

Work experience

Feb 2010Oct 2014

Director - Sales & Marketing

PK Meat & Food Company Pvt Ltd ( Every Meal is a Celebration )

• Market Strategy: PK team successfully launched 32 SKU product range in 8 major retail markets/cities. Subsequent sales distribution into developing markets of Punjab and Sindh. Exports to wholesalers in Yemen, Afghanistan, Oman and UAE.

• Sales Management: Coordinated with Sales Officers, Promoters, and Merchandisers. Formulated and implemented monthly sales targets and retail strategy. Trained Promoters on direct sales, brand loyalty and responsibilities as brand ambassadors.

• Brand Design: PK corporate branding, creative, product photography, packaging designs, company profile, pamphlets, etc.

• Media Campaign (2013/14): TV advertising, print and billboard designs developed with Creative Agency. Fruitful media campaign contributed 100% sales growth within 3 months. Deliveries doubled permanently on existing roster of retailers.

• Social Media: Created content, followers and active engagement on PK Website, Facebook, Twitter, LinkedIn, Instagram. Research & analysis on online users through Google Analytics, 140K Facebook followers, Insights, Reach, and Engagement.

• Business Operations: Administered meat processing and factory production, food hygiene and quality control (ISO22000 & HACCP), packing, cold storage, racking system, market visits, retail audit and developed beneficial relations with retailers.

Oct 2010May 2011

Account Manager

PK Media

• PK Media was a design house.

• Provided client services and creative project management.

• Supervised corporate branding, web design, print, magazine and graphic design work.

• Clients included British Petroleum Oman, Oasis Travels, The Counsel Magazine, NUST University, Kutub Printers, Hera Leather, Zeeba Lawn, and PK Meat.

Jul 2008Feb 2010

Risk Applications Consultant

Thomson Reuters

• Project Management (3 major projects): Doha Bank (Qatar), Zenith Bank (Nigeria), The International Banking Corporation (Bahrain).

• Client Services: Ensured smooth on-site implementation, attended daily debriefs, addressed client requirements and concerns, coordinated T.R. team tasks, workflows and timelines, created client-centric solutions, customized, configured and implemented risk applications, software training and client support after system go-live. Frequent travel on client site.

• Graduate Trainee: Technical courses and workshops with fellow trainees in Cairo, Dubai and Beirut. Expertise developed in Risk Applications: Reuters 3000 Xtra, Kondor Plus (FO), Kondor Global Risk (MO), Kondor Trade Processing (BO).

Education

20072008

Master's Degree

Cass Business School
20042007

Bachelor's Degree

Vesalius College
Editor of The Vernacular (College Magazine)
20022004

Bachelor's Degree

The University of British Columbia
Transfered to Vesalius College (Brussels, Belgium).
Jan 2000Jan 2002

High School

St. George's School (Vancouver, Canada)

1.) District Scholarship for Sculpturing (British Columbia Board of Education)

2.) Honorary Rigg Scholarship for Sculpturing (St. George’s School - 2002)

3.) Art 3D Award for Sculpturing (St. George’s School - 2001)

19992000

High School

International School of Choueifat (Lahore, Pakistan)
19951999

Island School (Hong Kong)
19901995

Kültür Koleji (Istanbul, Turkey)

Skills

Digital Media
Interactive Advertising
Sales Management
Project Management
Editing
Mobile Marketing
Research
Team Building
Teamwork
Facebook
Digital Marketing
Brand Development
Data Analysis
Risk Management
Business Analysis
Brand Management
Entrepreneurship
Leadership
Consulting
Strategic Planning
Strategy
Marketing Management
Sales
Online Marketing
Account Management
Online Advertising
Negotiation
Business Planning
Marketing
Management
Team Management
Marketing Communications
Adobe Photoshop
Marketing Strategy
Business Development
Business Strategy
Social Media Marketing
Social Media
Public Relations
Microsoft Excel
Market Research
Event Management
Advertising
MS Office
Equities
Trading
Financial Risk
Final Cut Pro
Photoshop
Microsoft Office