Director - Sales & Marketing
PK Meat & Food Company Pvt Ltd ( Every Meal is a Celebration )
• Market Strategy: PK team successfully launched 32 SKU product range in 8 major retail markets/cities. Subsequent sales distribution into developing markets of Punjab and Sindh. Exports to wholesalers in Yemen, Afghanistan, Oman and UAE.
• Sales Management: Coordinated with Sales Officers, Promoters, and Merchandisers. Formulated and implemented monthly sales targets and retail strategy. Trained Promoters on direct sales, brand loyalty and responsibilities as brand ambassadors.
• Brand Design: PK corporate branding, creative, product photography, packaging designs, company profile, pamphlets, etc.
• Media Campaign (2013/14): TV advertising, print and billboard designs developed with Creative Agency. Fruitful media campaign contributed 100% sales growth within 3 months. Deliveries doubled permanently on existing roster of retailers.
• Social Media: Created content, followers and active engagement on PK Website, Facebook, Twitter, LinkedIn, Instagram. Research & analysis on online users through Google Analytics, 140K Facebook followers, Insights, Reach, and Engagement.
• Business Operations: Administered meat processing and factory production, food hygiene and quality control (ISO22000 & HACCP), packing, cold storage, racking system, market visits, retail audit and developed beneficial relations with retailers.