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A highly motivated, results-focused with more than 20 years experience in medical imaging and devices. Possess strong leadership and successful team building skills.

  • Excellent technical, communication, presentation, and customer intimacy
  • Resourceful problem solver with proven ability to bring quick resolution to challenging situations.
  • keen technical and financial acumen gathered from vast exposure and experience in Middle East, Africa, Russia, Turkey and Central Asia. (EAGM) markets.

Core Specialties: Marketing, Sales Management, Product Development, Change Management, People Management, Services, Business analysis, financial pro formas, ROI, Reimbursement, process optimization ( 6 Sigma), Long/ medium/short term strategist



BSc With Honors, Electronic Engineering with Biomedical electronics

University of Kent at Canterbury - UK

Work History

May 2017Present

Director of commercial & Sales performance - EGM

GE Healthcare

A member of senior leadership team ensuring seamless sales performance through means of efficient framework structuring, commercial team development and in-field coaching.

May 2013May 2017

GM, Women's Healthcare

GE Healthcare

A member of senior leadership team ensuring seamless teamwork and collaboration with other channels to provide total customer satisfaction.

  • Complete Business Unit responsibilities including deploying resources to meet financial / operating objectives (orders, revenue, contribution margin, and base cost control)
  • Leads, coordinates and manages all facets of Women's Healthcare in EAGM
  • Creates a regional product/portfolio strategy including product positioning, current portfolio evolution, install base growth strategy and collaborates with global marketing on lifecycle management strategy.
  • Responsible for ensuring the local commercial organizations (ML/Sales Specialists and Account Managers) have the right tools and training to sell and manage product configurations and portfolio effectively
  • Managing most aspects of the sales channel for the EAGM region including Training and Market analysis
  • Develops programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate
  • Provides regional input to business cases for products/upgrades that are at concept stage, work with Global Product marketing, Business Analysis and Global Design to develop, test and prototype new product ideas
  • Leading the key initiatives and projects to drive profitability and simplifications across WHC segment EAGM wide.

August 2012  June 2013

DGS Value Segment Manager

 GE Healthcare

Responsible for the sales and marketing of the value segment of the Detection and Guidance solutions (Diagnostic X-ray, Interventional cardio-vascular and Electrophysiology Products) for Middle East, Africa, Russia, Turkey and Central Asia. (EAGM). Have the wing to wing responsibility for the assigned segment starting at product inception to end of Life.

Feb 2010 Aug 2012

DXR Modality Manager - Africa 

GE Healthcare

Responsible for revenues for the complete XRAY business unit (Digital & Analog, X Ray, R&F and Mammography) in large geography, coordinating the contribution of Direct and indirect distribution in connection with regional teams and headquarters. Managing directly/indirectly a team of Sales Specialists and Application specialists to deliver double digit growth in orders and double digit growth in OM for years 2010 and 2011.

  • Complete Business Unit responsibilities
  • Define, implement and control Go To Market strategies in the regions.
  • Developing the Africa Growth playbook focusing on short and long term .
  • Planning for New product introductions into Africa
  • Fix and defend margin points and price positioning / region / dist channel.
  • Define and implement, with region management, distribution model (direct/Indirect).
  • Define New product needs for Africa and work with upstream marketing to develop the marketing blueprint.
  • Develop a network of Key opinion leaders who works as an advisory board for GE and be our early technology adapters.
Jun 2007Feb 2010

DXR Modality sales (Levant – Africa)

GE Healthcare
  • Develop and grow GE Healthcare DXR Business either directly or through packaging companies, integrators or consultants on big projects in assigned region.
  • Develop and grow the opportunities for GE Healthcare equipping solutions through utilization of government Aid, Export Credit Lines and other project financing schemes
  • Identify big project opportunities. Then, work closely with the International Healthcare Projects team and the region sales team to define the best strategy for winning .
  • Act as primary interface with packagers and consultants to ensure consistent GE sales strategy within the assigned products.
  • Create innovative ways to structure integrated healthcare projects actively building synergies between Diagnostic Imaging and information Systems (Medical IT) businesses.
  • Negotiate the deals / manage the projects and maintained an accurate high quality orders/sales forecast with all projects regularly updated in the Global projects tracker tool.
  • winner of the GE Healthcare regional growth driver award (Q4 07 - Q1 08)
March 2004 June 2007

DXR Modality Specialist MEACAT (Middle East - Africa - Central Asia)

GE Healthcare
  • Designed effective marketing campaigns to assist customers in generating higher utilization of diagnostic services. (by creating value gap analysis and ROI studies with breakeven points)
  • Negotiated long-term, multi-phase agreements with hospital administration, radiology management, clinics and physician groups.
  • Provided leadership and training to newly hired account managers/ sales specialist and continued to facilitate creative sales strategies.
  • Built sales territory from $3M in annual revenue in 2004 (DXR only) to $14M in annual revenue in 2006.
  • Drove the breast cancer screening program from an initiative in partnership with Egyptian MOH to a reality and a running project leading to 100% market share in Digital mammography segment in Egypt up to 2010
  • Consistently double digit growth per year. • Recognised for discovering several new profitable target markets.
July 2000March 2004

X-RAY (DXR) / Surgery & Vascular Modalities Specialist (EGYPT/LEVANT)

GE Healthcare
  • More then 45 products under my management in Egypt / Levant (Levant region contains Jordan – Syria – Lebanon – Palestine – Cyprus – Malta -Ethiopia and Eritrea) – With support in Gulf, turkey and north Africa
  • Increased assigned products revenue (DXR+Surgery + SXI) by + 10M USD in 4 years
  • Increased assigned products regional market share from by +20 points in 4 years
  • Drove & controlled independent distributorship in Egypt (for surgery) raising the business by 2+ MUSD in 2 years
  • Initiated & contributed to a competition watch program, resulting on competitive analysis & technical comparisons posted and used by central marketing in France.
  • Create innovative and effective presentations; conceptualize productive selling programs
  • Spearheaded Telesales campaigns to the region from GE call center in hungry by creating a high-impact telesales pitch, resulting in a 15% increase in surgery revenues. •
  • Developed electronic financial tool for real time assessments v. competition during negotiations, It calculates price/performance ratio. Tool is used by the Egypt Sales force
  • Successfully planned, droved GEMS-ME participation in road shows and customer events
  • Regional leader for GE Medical systems Electronic Sales tools (functions & implementation) and part of tools development focus group.


March 1996Jun 2000

Deputy Sales Manager

New Technology SA. - GE Distributor
  • Drove the work for turn key projects and negotiations with 3rd party suppliers
  • As a part of a 3 member team landed a 7M$ deal for a complete turn key solution for eight hospitals (MOH)
  • Actively handled ALL of GE Modality portfolio Page4
  • Maintained volume, increased business, and renegotiated contracts with established accounts for further business opportunities & upgrades
  • Introduced, and followed up on ISO90001 implementation
  • Implemented training course for new recruits — speeding profitability.
  • Introduced and maintained the interoffice LAN.
Jun 1995March 1996

Sales Engineer

Al Faisaliah Medical Systems - Saudi Arabia
  • Negotiated and Landed the first Toshiba Magnetic resonance sale in the Kingdom
  • Actively took the lead in studying the medical imaging market for Saudi Arabia, as Toshiba Medical system was a new addition to Al Faisalia Group Medical division.
  • Participated in putting the local price structure for all Toshiba Modalities
  • Took the leadership in governmental & private tender answering
  • Create presentations focused on selling a solution rather then a product


  • Sahar Hafez

    Account Manager at GE Healthcare 

    Yasser is a very enthusiastic person and is focused on achieving his goals. I worked with him on specific tasks and he is a great team player .

    October 20, 2013, Sahar worked directly with Yasser at GE Healthcare

     Norran Hussein Said

    CEO at LHA-Ladies Health Alliance, Breast Imaging Consultant

    Yasser is a skilled and motivated person with an excellent fundamental of knowledge on women's health care advanced equipment. His excellent judgement and technical skills has made working together a highly professional experience.

    October 6, 2013, Norran was Yasser's client


    Asmaa Zamita

    CR / Print Support Specialist for Emerging Markets -- Carestream

     Yasser was my manager that period and I really enjoyed working with him, he has exactly the skills that makes him a very talented manager:

  • Fairness: He demonstrated parity and fairness is his governing style from the beginning. 

  • Leading by example: He would never ask his team to do something he would not do himself

  • Possess Keen Judgement: Yasser was able to make the tough decisions that need to be made. 

  • Possess Very good communication skills: I really enjoyed his presentations and the way he grab customer attention. 

  • Integrity: It defines not only the manager he was, even more, the person he is. 

    January 22, 2013, Asmaa was with another company when working with Yasser at GE Healthcare


    Natalie Khounago

    Director of Compliance, Europe, Africa and the Middle East (EAME)

    I worked with Yasser for 3 years while at GE Healthcare. Yasser is one of those rare managers who naturally serves as an inspiring mentor for the whole staff. Yasser exhibits strong interpersonal skills, a strong level of Integrity, creativity and progressive problem solving. At a sit down training experience, I've known Yasser to be exceptional at bringing new ideas to light when others continue to offer more in-line solutions or ideas. 

    Beyond this, Yasser is a personable, smart, bright and exceptionally funny individual. 

    January 14, 2013, Natalie worked directly with Yasser at GE Healthcare


    Gary Cross

    Global Services Director at Thermo Fisher Scientific


    I've known Yasser for about 2 years. We worked together in the Africa region and i found him to be totally professional and great asset to the EAGM team. He was always very conscientious, diligent adding a great deal of value for the business and customers alike.

    May 10, 2012, Gary worked directly with Yasser at GE Healthcare


Ahmed Essam

General Manager | Executive Director

 Yasser is a knowledgable and well organized person. He has an eye for detail, which gives him an edge over his peers. I enjoy working with Yasser because of the valuables insigtes that he contributes, which positively impacts the output of our work.

March 20, 2012, Ahmed worked directly with Yasser at GE Healthcare


Alexander Berezin

Country Manager Russia&CIS / Compliance Liaison Officer Russia at Edwards Lifesciences

 To work with Yasser was always a pleasure both from professional and personal standpoints. Yasser was always proactive and creative. He is a great leader by nature, with a courage to challenge the status quo. Also Yasser has great expetise in X-ray and mammography equipment. I would definitely recommend Yasser as a great person and a leader.

March 12, 2012, Alexander worked directly with Yasser at GE Healthcare



MD executing healthcare success in growth markets

 It would be easy to evaluate Yasser as proficient technical sales manager and individual contributor. That assessment belies his true contribution to a technology sales team. Yasser leads effectively by influence, passionately data driven, creative, and strong on execution control. These qualities are very rare in those in his role. 

When our team identified weaknesses in the Gulf region, Yasser took the challenge in addition to East Africa. Within 6 months he had built his network, trained and motivated GE people and distributors, built lasting processes, closed deals, and led the team to amazing sales growth. Africa was another region in which Yasser demonstrated great turn-around skills. 

Some can find this level of focus daunting, but my trust in Yasser’s leadership has always paid off.

May 25, 2012, Z N managed Yasser at GE Healthcare


Chinedo Ugwu

Program Manager - Healthcare Programs, Africa at GE Global Operations 

 Over the last 4 years, I had the distinct pleasure of working closely with Yasser on a number of significant, high-profile tenders and deals in West Africa. 

In my experience, I have known Yasser to maintain a very positive, energetic and professional approach to work. His contributions to the teams' adn business's growth were significant due to his technical abiliites as a Product Specialist and Sales Leader. His professionalism and domain expertise always shone through and played significantly in some key wins the team achieved in the region.Yasser is a 'boundaryless' team player, always proactive in his willingness to support the teams at all times even when not obligated to. 

I would not hesistate to work with Yasser again in the future. I believe he will remain a key leadership assest to his current organization and equally excel in future roles. 

May 9, 2012, Chinedo worked directly with Yasser at GE Healthcare


RAED Dassan

Country Manager - Levant, Yemen & Afghanistan @ GE Healthcare

 I worked with Yasser since 2006. 
Technically: One of the strongest team members with his technical knowledge in his field. Customers very much appreciate this. 
Strategically: Very strategic and clear thinker who builds his plans on the long run results and outcomes. 
Socially: Very close to his team members and is always willing to provide insight and information to strengthen his team members.

February 21, 2012, RAED worked directly with Yasser at GE Healthcare


Isam Moursy

Africa CEO - GE Aviation

Yasser is a great asset for GE , deep domain knowlege in HC and in particular in X-ray modality and Mamo application , easy to work with and inspire teams to perform , I recommend yasser to take any challenge in the HC industry

February 2, 2012, Isam managed Yasser indirectly at GE Healthcare


Marie Macary

General Manager - Elekta France

 Yasser is customer oriented and knows how to manage complex and strategic projects. He has a great customer intimacy and is committed to achieved the goals. 
Yasser is open minded and knows how to work with multi cultural teams.

January 26, 2012, Marie worked directly with Yasser at GE Healthcare


Duraid AL Grebawi

Downstream Senior Sales Manager - Iraq & Jordan

 I have worked with Yasser for around 4 years, during those years Yasser demonstrated a remarkable leadership personality, he knows what he is talking about and he provides support to everyone around him in time, on target and never misses anything. 

Yaseer is really good at what he does, he knows how find his way through the organization and he does it with charm. Never say no to a college in need to help and a wonderful best friend.

June 2, 2012, Duraid worked directly with Yasser at GE Healthcare


Samir Hawa

Director of Sales at Cerner Corp

 I had the pleasure of working with Yasser a few years ago during my time at GE Healthcare. Yasser has an enthusiasm and passion for his job unlike any I have seen. This is clearly reflected in the exceptional business results of his work as well as his rapid personal and professional development. 

Yasser's energy was infectious and enabled both his success as well as that of those around him. He truly is an inspirational asset to any company that is facing a challenging period of change and growth as he easily mobilizes support and drives exceptional results. 

I have no doubt in my mind that Yasser will become very successful in his career as he is a true leader. I can only recommend him to the highest extent and hope that I will have the opportunity to work with him again one day.

June 1, 2012, Samir worked with Yasser at GE Healthcare


Nidal Naji

Regional Director - Middle East & N. Africa at Lumenis

 I had the pleasure to work with Yasser for few years while at GEHC in Dubai, UAE. At the time I managed GE Healthcare Diagnostic Imaging products sales within the Arabian Gulf region while Yasser was the X-Ray Modality Specialist for the entire Middle East region. Yasser is dedicated hard working professional; he is a master communicator with excellent presentation skills. He is technically and clinically knowledgeable and he is not shy from taking commitments and delivering results. I loved Yasser‘s creativity and out of the box thinking. His approach to product positioning, competitive evaluation, and market knowledge always helped him guide the sales process towards favorable outcomes. Together we have introduced Full Field Digital Mammography into the region and secured competitive sales in UAE, Kuwait and Oman. Yasser was responsible for setting the stage for GEHC X-Ray business growth across the Middle East region. His tenacity, drive and support are compelling to drive any business that he commits to. I always welcome the opportunity to work with Yasser again and I recommend and commend him for his exceptional character and professionalism.

May 2, 2012, Nidal worked with Yasser at GE Healthcare


Rateb Dabbagh

Regional Director /Vamed

 100% dedicated professional who knows what he is talking about. 
respects efforts by others .Loves teaching others.Down to earth and easy personality ,

March 19, 2012, Rateb was with another company when working with Yasser at GE Healthcare


M Farid Tungekar

Director at Fusion Tech Systems

 Yasser is extremely motivated, technically competent and a true professional.

March 15, 2012, M Farid worked with Yasser at GE Healthcare


Amin Shamaa

CT Prodcut Manager - Toshiba Medical Systems - Middle East Operation at TMSP

 Dedications , commitment and thinking out of the box are some of the traits that yasser has in abundance. I strongly recommend yasser in any pivotal leadership role where his sharp mind and solid performance can be of a huge asset.

February 7, 2012, Amin worked directly with Yasser at GE Healthcare


Amr Elsadek

Senior Transportation Senior BD - Alstom Transportation

 Yasser has by far the best combination of technical, clinical and sales skills I encountered during my 5 years at GE Healthcare. As his manager, I benefitted greatly from Yasser's competencies in our many sales adventures around the area we covered.

January 26, 2012, Amr managed Yasser at GE Healthcare