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Yash Rane

Assistant Account Manager at Interactive Avenues

Work History

02/11/201709/11/2018

Sr. Digital Media Executive

WATConsult
  • Led team to increase client brand awareness and created brand based strategic marketing plans utilizing fully integrated digital.

  • Liaised internally with all internal agency departments (production, ops, media, strategy, etc.) to meet project requirements.

  • Took responsibility for growing revenue as well as the day to day management of the accounts.

  • Developed knowledge on an ongoing basis of developments in SEO, paid search, display, retargeting, email marketing, affiliate marketing, social, other key, relevant channels that provided traffic and conversions for clients.

  • Analysed and drew insights from third party analytics data and other sources across multi channels.

  • Managed several simultaneous campaign launches across spread of platforms efficiently within tight deadlines. 

  • Acted as primary liaison cross-departmentally for digital creative, providing clear communication of expectations and timelines to allow for smooth workflow and achieved expectations.

  • Handled clients like HE Advanced Grooming, SELECTED HOMME, JUNAROSE, LYF Mobiles, Jack & Jones, and BoroPlus.
02/05/201702/11/2017

Management Trainee

WATConsult
  • Oversee digital strategy  for brands like HE Advanced Grooming, SELECTED Homme, and JIO. 

  • Write and optimise content for the website and social media platforms. 

  • Track and analyse website traffic flow and provide regular internal reports.

  • Continually work on the Search Engine Optimization of the website(s).

  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
15/02/201715/04/2017

Digital Marketing Executive (Intern)

WATConsult
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Instagram etc.)

  • Be actively involved in SEO efforts (keyword, image optimization etc.)

  • Provide creative ideas for content marketing and update websites

  • Collaborate with designers to improve user experience

  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

  • Acquire insight in online marketing trends and keep strategies up-to-date.

  • Worked on brands like HE Advanced Grooming, SELECTED Homme, Junarose and JIO.
08/201506/2016

Project Manager/Business Developer

HEPTA

Business Developer: 

  • Develop client proposals and present the same at client meetings.

  • Forecast future trends and orient strategies to capture maximum benefits.

  • Identifying prospective clients and then contacting them.

  • Assisting in the recruitment, training and development of staff.

Project Manager: 

  • Coordinate internal resources and third parties/vendors for the flawless execution of projects

  • Ensure that all projects are delivered on-time, within scope and within budget and also develop a detailed project plan to track progress

  • Manage vendor relationships including negotiating and controlling contracts

  • Worked with clients (eg. Foodpanda, EVC, RAW Pressery, Parag Milk Foods, High Street Phoenix, Palladium, etc ) to coordinate project systems testing, installation and support. 
02/201407/2014

Junior Project Manager (Intern)

HEPTA
  • Played a pivotal role between the in house development team and the client.
  • Ensured that all projects are delivered on-time, within scope and within budget

  • Manage and maintain relationship with the previous and existing client
11/201302/2014

Core Committee Member

UNYCC
  • A Core Committee member for the United Nations Young Changemakers Conclave held on 1st Feb, 2014.

  • The entire event being organized by the Core Committee from scratch till the end.

Education

20162017

Post Grad Diploma

Xavier Institue of Communications

PG Diploma in Advertising and Marketing Communications

20122015

Bachelor of Mass Media

Patkar-Varde College

Specialization: Advertising

20102012

Junior College

Sathaye College

HSC (Commerce)

20002010

High School

Gokuldham High School

ICSE Board

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