Sr. Digital Media Executive
- Led team to increase client brand awareness and created brand based strategic marketing plans utilizing fully integrated digital.
- Liaised internally with all internal agency departments (production, ops, media, strategy, etc.) to meet project requirements.
- Took responsibility for growing revenue as well as the day to day management of the accounts.
- Developed knowledge on an ongoing basis of developments in SEO, paid search, display, retargeting, email marketing, affiliate marketing, social, other key, relevant channels that provided traffic and conversions for clients.
- Analysed and drew insights from third party analytics data and other sources across multi channels.
- Managed several simultaneous campaign launches across spread of platforms efficiently within tight deadlines.
- Acted as primary liaison cross-departmentally for digital creative, providing clear communication of expectations and timelines to allow for smooth workflow and achieved expectations.
- Handled clients like HE Advanced Grooming, SELECTED HOMME, JUNAROSE, LYF Mobiles, Jack & Jones, and BoroPlus.