Yasen Jelev


Poised and articulate professional with skills in supporting leadership teams in the development and implementation marketing strategies to capture new markets and increase profitability. Trained in advertising and event campaigns. Research and analyzing skills for interpreting data to aid in decision-making efforts. Adept at communicating and collaborating with cross-functionally audiences, partners and contractors to achieve corporate objectives. Creative and innovative thinker with strengths in aiding in the delivery of marketing communications and development of content for sales/marketing collateral.

Work History

Work History
Jul 2013 - Oct 2014

Advertisement Manager

Princeps Advertising Agency


Develop marketing communications campaigns and marketing plans Determine event budget and manage budget expenses 

Promote products and services through public relations initiatives Management of advertising campaigns across multiple channels

Provides professional expertice in advertising and PR sector 

Preparation and implementation of daily activities based on marketing plans Prepare a detailed estimate of all costs for the upcoming campaigns or special events  

Dec 2012 - Jul 2013

Marketing and Sales Manager

Easy Local Services


Marketing and communication strategies with promotional planning media mix

Marketing and financial objectives by anticipating customer requirements; Preparation of annual budgets; organizing and analysing the costs 

Projecting expected sales volume and profit for existing and new products; analysing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs and competition

Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share

Nov 2011 - Dec 2013

Advertisement Manager

Florimont Properties 


Strategic planning of an annual or long term marketing plan to drive forward agreed company objectives

Organizing and coordinating the work of different channels, advertising agencies and market research

Develop advertising campaigns, including TV ads, commercials, and ads for radio, banner, and other Internet ads.

Concept development of advertising and promotional materials to increase sales of the product or service, individual focus on customer service and working with sales department 

Dec 2008 - Jan 2011

Marketing Project Manager

St. Arhangel Michael Foundation

Working with print media-newspapers and magazines, electronic media-radio(radio channels) and television(TV channels), news agencies, Internet(Internet publications, blogs) and others

Preparation and organization of trainings in order to increase colleagues awareness and quality of the projects

Establish internal rules, procedures and guidelines for the effective work of the teams during projects

Prepare strategic and financial statements of promotional activities Responsible for developing a set of promotional materials for advertising the Foundation

Jun 2006 - Dec 2008

Head of Marketing and Advertising

Eldorado Corporation 


Organizing, implementing and controlling annual and ongoing marketing and PR campaigns

Promotion and development of strategic gaming company halls on the territory of the country

Compilation and dissemination of press releases through various channels and public media

Report and analysis of marketing events, surveys and etc.

Negotiating with subcontractors/advertising agencies/different media channels/press, radio, TV, web media

May 2004 - Jun 2006

Advertising Specialist



Participates in the planning and implementation of promotional strategies and marketing campaigns

Working with print media-newspapers and magazines, electronic media-radio and television

Preparing daily press monitoring for review of all printed, digital sources involved the pharmaceutical sector in Bulgaria.

Entering information in the system about advertising strategies

Working in team for creating a new image-making and product placements in pharmacy sector


2002 - 2005


University of National and World Economy, Bulgaria, Sofia

Marketing and Advertising – Master degree

Department - Marketing and Strategic Planning

Faculty Management and Administration

1998 - 2002


University of National and World Economy, Bulgaria, Sofia

Marketing with specialization Advertising Management - Bachelor

Department - Marketing and Strategic Planning

Faculty Management and Administration