Digital Marketing Intern

Forthea
During my internship, I learned and developed in all areas of Digital Marketing Media including; Paid Search campaign management, SEO success factor, and the tools used to implement them. PPC: • Assist in analyzing key success metrics and provide negative keyword recommendations using advanced Excel skills • Provide analysis of results such as Ad forecasting models and optimization of ideas to the Paid Search Team • Nail down an action plan of a mobile advertising strategy for a client using Google AdWords and Google Analytics • Analyze AdWords competition by utilizing auction insights, Google Keyword Planner and create competitive campaigns SEO: • Assist in writing compelling meta descriptions for different clients • Assist in generating new keywords for client websites • Analyze website speed for clients and make it from F class to A class • Analyze website as a whole for technical improvements as well as content opportunities • Use enterprise tools such as BrightEdge to identify areas of opportunity for clients