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Summary


Work History

Aug 2015Dec 2015

Social Media Marketer

Tangy Lab 
  • Daily Content Creation to increase fan likes, engagement and website conversion.
  • Analyse competitors’ FB page for benchmarking and identify ways to improve on content creation strategy to increase fans engagement.
  • Support the setup of Facebook Ads.
  • Generate biweekly analytic report for clients where data-driven insights on FB & Instagram Ads performance will be collected
  • Community Management on Fan's responses and enquiries

    During the internship, i was given an opportunity to manage a luxury watch retailer account, The Hour Glass, on content creation and support the Account Manager in the setup of the FB ads. 
    Result within 3 months: 
  • 5x increase in fans growth (From 3k+ to more than 20k fans)
  • 9x increase in community Engagement
Dec 2012Feb 2013

Head Hunter Researcher (Intern)

Riverchelles Pte Ltd
  • Creation of online job advertisement
  • Candidate Profiling for Junior and Managerial Position
  • Data Mining and screening of CVs
  • Preparation of interview details

Clubs and Societies

1. Brand & Marketing Executive, AIESEC SIM                           

Vice President of Communication: Led a team of 3 during 2015 Recruitment Drive; helped team members set and achieve goals; make and implemented decision.

Brand & Marketing Executive: Managed online and offline campaigns; measured and analysed campaign results; created and executed content strategies; drove engagement and leads; enhanced brand image through social presence (A.I.E.S.E.C in SIM Facebook)

2. Welfare Organising Committee, Community Service and Cultural Club 

Chairperson of Amazing Race 2010: led a team of 10 members in planning and execution of event. Held several positions for various organising events (Food In-charge, Game in-charge and Logistic In-charge)

3. Lifesaver Bronze Medallion, SIM Swimming and Lifesaver Club 

Attained Bronze Medallion, Lifesaving 1,2,3 and CPR in 2015. 

Achievements

  1. 2013 Singapore Human Resource Challenge, Singapore Human Resource Institute
    Awarded 2nd Runner up
  2. 2012 Singapore Human Resource Challenge, Singapore Human Resource Institute
    Qualified into Semi-finals
  3. 2011 NTU Human Resource Youth Forum, NTU
    Top 3 Facebook Online Discussion Winner
  4. Attained Bronze Medallion under Singapore Life Saving Society, 2015

Education

Jul 2013Apr 2015

Bachelor of Science (Honors) in Business Management

University of Birmingham

Activities and Societies: Brand & Marketing Executive in AIESEC SIM, Lifesaver Member in SIM Swimming and Lifesaver Club

Apr 2010Apr 2013

Diploma in Human Resource Management with Psychology

Singapore Polytechnic

Activities and Societies: Organising Committee 2010 in Community Service and Cultural Club, Represented Singapore Polytechnic for Singapore Human Resource Challenge 2012 and 2013

Volunteer

1. 2014 Global Citizen, AIESEC Singapore

7 weeks exchange to Gdansk, Poland; only representative from Singapore for the exchange, worked with a culturally diverse team of exchange participants from Hong Kong, Thailand and India; lessons planning and execution; educated primary school students on English and Cultural Differences

2. 2012 Nepal Overseas Community Service Trip, Youth Expedition Program

2 weeks voluntary program to Nepal. Objective of exchange was to expand the rainwater harvesting system and educate Nepalese students with English and Mathematics

Chairperson of Bonding Camp prior the exchange, led a team of 12 members in planning and execution of camp.